Case studies

DSM Manufacturing has been around for 100 years. In that time, the company has grown considerably in size and is now a global enterprise. With the global expanse, DSM is now facing new challenges, leaving executives to determine what the next steps are in running an efficient supply chain, those that a network analysis will not necessarily address. This case illustrates DSM's process

Goodwill Industries warehousing operations has increased as the Used Merchandise Store Sales in the US has also increased to a total spending of $17 billion in 2013. Goodwill Industries faces warehousing issues as their inventory fluctuates seasonally. As people do their spring cleaning in the beginning of the year and rush to get their tax-deductible donations in by the end of the year, the warehouses are overflowed but in the off-seasons they are scarce. The following case poses the issue of an efficient warehouse operation that also supports the company sales plan.

This case focuses on supplier management through quantitative and qualitative analysis of data from a real company. In the process of solving the case, students determine and operationalize what constitutes a critical supplier, analyse the data provided, and identify the most critical suppliers.

This case study follows GHP Bearings staff as they create a supply chain map. Students will understand the supply chain network as a whole: including the relationships between suppliers and extending beyond immediate suppliers and customers rather than seeing the supply chain as a linear connection. Students will then analyse the entire supply chain network for strategic purposes and decide where should receive the greatest emphasis of management to give a competitive advantage.

In this case, teams can compete in the real-life situation produced by Tommasso-Southwest Sport Machines. Teams will act as the buyer or the seller and will need to consider the cost implications, risk and responsibility, and price negotiation.

Today's competitive market is very dynamic. New rivals emerge and customer expectations change—sometimes overnight. This case illustrates the following elements of supply chain management: Offshoring, Global Network Design, Country Selection and Facility Location.

When established markets in the West are stagnating or in crisis, companies increasingly look to emerging markets, especially the so-called BRICs, for growth potential. However, these new markets also pose unique challenges, for which the best practices and assumptions of Western managers are not automatically suited. Setting up supply chains in new regions confronts firms with multiple challenges in terms of regulation, resources, culture, and infrastructure. In this case study, students will accompany a successful German FMCG manager as he plans his company’s expansion into Russia, and is forced to look at the opportunities and challenges from a new perspective.

AGL Energy operates in one of the most fiercely competitive markets in the world. Demand is volatile with high customer churn rates and supply procurement is real time with huge price variability. These characteristics make supply chain management difficult and the case study describes how information is used to match supply with demand.

The Megamart case study addresses demand planning challenges that retailers often face in categories that have bulky, seasonal, imported products. Historical point-of-sale data on gas grill SKUs is provided for analysis and developing appropriate product flow plan that meets the needs of all retail supply chain stakeholders.