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This article aims to discuss the individualisation trend in the provision of social services, focusing on activation services specifically.

The individualisation trend in the provision of activation services is analysed against the background of public sector as well as social sector as well as social policy reforms: the introduction of new modes of governance and the rise of the active welfare state respectively.

Concrete manifestations of individualised service provision are often based on various interpretations of individualisation and reflect different meanings of citizens’ participation, and refer to different modes – or rather, mixes of different modes – of governance. The general argument of the article is illustrated and elaborated by analysing three national case studies of individualised service provision in the context of activation: the UK, The Netherlands and Finland.

The trend that is analysed in the article – individualised service provision – is very clearly present in welfare state reforms, but has thus far not received much attention in academic literature.

The International Initiative for Mental Health Leadership (IIMHL) is a joint endeavour involving eight countries, and aims to facilitate the sharing of best practices and to provide support and collaboration for leaders of mental health services to develop robust and effective managerial and operational practices. The ultimate aim is to improve services for people who use them. An article from the IIMHL is included in every issue of The International Journal of Leadership in Public Services.This paper describes the key learning outcomes that came from the examination of the experience of eight American community‐based agencies that altered their service practices from an exclusive reliance on group and fixed models of service, to models of service that were exclusively individualised for the entirety of the people they served. It examines the key lessons learned as to what drove this process and what did not, as well as what some of the critical comparative outcomes were. A significant core factor cited repeatedly was values‐based leadership from within the agency concerned and a key result was that individualised services for every person served were very cost competitive in the systems they were in.

Under the Financial Services and Markets Act 2000, the Financial Services Authority (FSA) is the single regulator of firms in the UK financial services industry. The Act grants extensive powers to the FSA such that it can impose by rules and regulations additional corporate governance requirements on firms in the financial services industry. The legislative and regulatory requirements also extend to individuals under the FSA approved persons' regime. The purpose of the paper is to examine this individualization of corporate governance.

The paper first explores the rise to significance of internal control and risk management in corporate governance and regulation, and links this to Beck's risk society and individualization theses. The extent of the individualization of corporate governance by the approved persons' regime is explored by examining three sources of evidence: the FSA's documents setting out the approved persons' regime; the initial perceptions about the implementation of the approved persons' regime from interviews with high‐level individuals in the financial services industry; and the outcomes of illustrative FSA enforcement actions against individuals.

The findings are that the FSA has developed a comprehensive and formidable apparatus for the individualization of corporate governance in the UK's financial services industry. It is argued that a discourse based on the interpretive evaluations of internal control and risk management may be replacing a discourse based on the quantitative techniques of management accounting, which may be characterised as the demise of the “calculating self” and the rise of the “auditable self”.

The FSA's approved persons' regime could be developed as a model for other areas of the private and public sectors, where for regulatory purposes it may be desirable to identify approved or official roles.

The ability of regulators to “make” corporate governance by rules and regulations is relatively unexplored. Also, the focus of corporate governance is on firms rather than individuals. The paper considers the extension of corporate governance from the firm to the individual that may be achieved by regulation.

Although there are at least two important characteristics of targeted promotions—promotion individualization (i.e. whether the offer is personalized for the recipient) and notification exclusivity (i.e. how small the number of recipients is)—most previous studies on targeted promotion have conceptualized them synonymously. The purpose of this study is to investigate the effect of targeted promotion on consumer purchases by conceptualizing these separately and incorporating them in a single model. Also, this study explores how the effects of these differ depending on customer loyalty. We particularly examine the promotional responses of extremely loyal customers, distinguishing them from other loyal customers.

Using actual customer purchase data, we develop a two-stage model of the consumer decision-making process involving decisions of whether and how much to purchase. The two characteristics of targeted promotions—promotion individualization and notification exclusivity—first influence the probability of purchase and then the purchase amount given purchase.

The results show that customers respond positively to individualization and exclusivity. The effect of individualization is reduced as customer loyalty increases from loyal customers to extremely loyal customers while that of exclusivity remains the same.

By clearly identifying the two characteristics of targeted promotions and developing an empirical model that captures the effects of these separately, this paper provides new academic and managerial insights that were not clearly identified in the current literature.

Poverty transitions can be explained by two opposing theories: the traditional sociological approach that focusses on social stratification and individualisation theory, which emphasises on life course risks for all strata. Both perspectives have been investigated extensively for income poverty while neglecting other important poverty indicators, such as deprivation or the receipt of social assistance. The purpose of this paper is to focus on the latter to investigate the impact of social stratification (e.g. social class), life course risks (e.g. health problems), and their interactions on the probability of social assistance entry for Germany.

The analysis utilises survey data containing a sample of first-time social assistance entrants and a sample of the residential population. Applying case-control methodology, logistic regression is conducted to model the impact of social stratification determinants, life course risks, and their interactions on the probability of social assistance entry.

Social stratification determinants, particularly social class, have a significant effect. However, their effect is weaker than the effect of life course risks. Contrary to the prediction of individualisation theory, the poverty-triggering impact of life course risks varies substantially by social stratum. The combination of both theories yields high predictive power.

This paper is the first to comprehensively test social stratification and individualisation theory with respect to social assistance receipt as a poverty indicator. It is the first paper that investigates the entire population at risk of social assistance entry in Germany.

This paper examines students’ educational choices in vocational education and training (VET) to understand the low reputation of vocational education in China. By analysing the individualisation of these choices within structural and individual relationships, the study explores how the decline of state endorsement and the shift towards rational, individualistic actions influence students' decisions.

Multiple types of data were collected in this study, including administrative records, interviews and autobiographical stories, which were analysed using individualisation theory.

The research indicated three historical periods of the educational choice of Chinese VET students. Stage one (1978–1991) saw vocational education treated as “the first choice” for graduates. Stage two (1992–2000) was marked by the polarisation of educational choice during the social transition from a socialist planned economy to a market economy. During this period, more students started to choose academic high schools over vocational schools, even though the latter still had certain advantages for attracting the better-performing students. The third stage (2001-now) is a time in which vocational education is viewed as “the last choice” under the socialist market economy system. During this period, junior high school graduates prefer to enrol in academic high schools rather than in vocational schools. Aligned with the overall individualisation trend in Chinese society, vocational education decisions situated between societal structures and individuals are also experiencing a shift towards more micro-level individualized behaviours.

The paper provides a historical analysis of education and training provision in China and the complexity of students’ educational choices, revealing the influencing factors across different stages.

This paper draws a comprehensive analysis of the developmental trajectory of vocational education in China across different historical periods, notably under the socialist planned economy and the socialist market economy systems.

Accounting’s definition of accountability should include attributes of socioenvironmental degradation manufactured by unsustainable technologies. Beck argues that emergent accounts should reflect the following primary characteristics of technological degradation: complexity, uncertainty, and diffused responsibility. Financial stewardship accounts and probabilistic assessments of risk, which are traditionally employed to allay the public’s fear of uncontrollable technological hazards, cannot reflect these characteristics because they are constructed to perpetuate the status quo by fabricating certainty and security. The process through which safety thresholds are constructed and contested represents the ultimate form of socialized accountability because these thresholds shape how much risk people consent to be exposed to. Beck’s socialized total accountability is suggested as a way forward: It has two dimensions, extended spatiotemporal responsibility and the psychology of decision-making. These dimensions are teased out from the following constructs of Beck’s Risk Society thesis: manufactured risks and hazards, organized irresponsibility, politics of risk, radical individualization and social learning. These dimensions are then used to critically evaluate the capacity of full cost accounting (FCA), and two emergent socialized risk accounts, to integrate the multiple attributes of sustainability. This critique should inform the journey of constructing more representative accounts of technological degradation.

The first part of the paper aimed to interpret the changes addressed by the concepts of governance and activation in their context, in order to grasp the larger picture of the societal transformation underlying them: the starting point is the assumption that new modes of governance in activation policies are a fruitful entry point for effectively understanding deep waves of change of contemporary society. The second part aims to briefly introduce the papers included in this issue.

The paper insists on a perspective according to which there are two main dimension characterising the context of addressed transformations: the paradoxical torsion of the historical process of individualisation in the new spirit of capitalism; the profound redesign of the institutional programme, implying a new horizon for the instances of publicness.

Different and contradictory trends are pointed out in the actual pursuing of objectives of governance and activation, as far as the process of individualisation and the redesign of publicness are concerned. The impossibility of finding an abstract and universal evaluation of these transformations and the necessity of situated empirical inquiries are stressed.

The paper demonstrates the relevance of deepening the normative underlying dimensions (with regard to individualisation and publicness) of social processes for a better understanding of concrete transformations (specifically: operational and substantive changes introduced by new modes of governance in activation policies).

This chapter looks at a new form of a hybrid perpetrator within the field of individualized political violence. We reveal, that the new thing about (transnational) terrorism overcomes current oppositions and contradictions regarding terrorists and persons running amok, which (strategically) leads to an individualization of terrorism and thereby to a hybridization of a terroristic warfare.

By outlining organizational and structural changes in terroristic strategy within the framework of using both modern and antimodern elements, economic thinking, acting global as well as local, and by using network structures, the individualization of terror to the point of hybrid perpetrators is presented.

The new thing about (transnational) terrorism is the evolution of individualized perpetrators, radicalizing themselves without a clear connection to terroristic organizations. This leads to a hybridization of terroristic warfare, and within individualized single perpetrators it can be described as terrok. A terrorist running amok or a gunman on rampage with a radicalized mindset, equipped with his very individual ideology, who carries out his attacks logistically and operatively on his own while accepting his own death constitutes a new strategic way of irritating western society.

Currently, terrorists and persons running amok are separated into sharply distinguished categories. But regarding new tendencies in terroristic attacks committed by single perpetrators, this separation seems to be no longer able to capture the individualization of terrorism and thereby the linked hybridization of a terroristic warfare adequately. But in combining findings from both approaches, the new concept of terrok is able to do so.