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Case study
Publication date: 7 February 2023

Zia Ul Haq

This case has been tested twice in the classroom of 40 students in two leading Indian institutions, IIM Ahmedabad (among a group of 40 faculty development programme participants…

Abstract

Theoretical basis

This case has been tested twice in the classroom of 40 students in two leading Indian institutions, IIM Ahmedabad (among a group of 40 faculty development programme participants) and Central University of Kashmir (among a group of 40 MBA marketing students). The teaching note has been well prepared and all modifications in both the main case as well as teaching note stand updated.

Research methodology

The data for the case was collected using both primary and secondary sources. The author managed to have a face-to-face interview with the company's Vice President, Mr Sheroy Mehta at Indian Institute of Management, Ahmedabad, and get the preliminary data for the case. The author could also manage to carry out personal interactions with PureMax mineral water owners, a leading brand in Jammu and Kashmir, India. Some of the supplementary data were sourced from secondary sources and properly referenced.

Case overview/synopsis

The discussion questions invite students to consider several environmental challenges often faced by entrepreneurs. Students are encouraged to demonstrate their practical and theoretical knowledge by addressing genuine challenges across a typically broad entrepreneurial management spectrum, including product design, positioning and sustainability. This case was written following extensive interaction with the founding entrepreneurs at Ahmedabad, Gujarat, using a critical marketing perspective and the author's primary research. This case is targeted at postgraduate and undergraduate management students taking a marketing, strategic management or entrepreneurship course.

Complexity academic level

This case study is relevant for marketing management and brand management courses and could also be used for strategic management classes. This case was written to view the general requirement of the MBA marketing syllabus in most Asian universities in general and Indian universities in particular. This case can also be used for undergraduate students of business management and commerce.

Details

The CASE Journal, vol. 19 no. 2
Type: Case Study
ISSN: 1544-9106

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Book part
Publication date: 17 August 2011

Riaz Ahmed Shaikh

Pakistan's present war against extremists has many folds and sheds. The country's initial participation in the Afghan War in 1979 later gave birth to different extremist trends in…

Abstract

Pakistan's present war against extremists has many folds and sheds. The country's initial participation in the Afghan War in 1979 later gave birth to different extremist trends in the country. State patronage of the extremist Wahabi Islamists during the Afghan jihad opened another conflict in Pakistan, and things became more complicated. The combination of external and internal factors gave birth to the worst kind of conflict, which now has not only become dangerous for the country's own existence but also a major threat for global peace. The Afghan jihad initially started as a war against Soviet occupation and later became the hub of global jihad-war against infidels.

This chapter analyzes how external factors promoted internal contradictions in Pakistan due to which the country became not only an exporter of jihadis for the world but also the worst kind of sectarian conflicts, including. Shia–Sunni, Deobandi–Wahabi clashes, entered into in the past two decades. Such a strong link exists with Pakistan's official support to global jihad. Draft sectarian groups now head to head with their opponents have killed thousands of members of rival sectors, have strong support from external sympathizers, and have spread in the country. The well planned terrorist activities of these groups reflect the fact that support to these groups in the past is now leading to a severe crisis in Pakistan. The nexuses of these indigenous extremists like Lashkar-e-Jhangvi, Lashkar-e-Taiba, Tehrik-e-Taliban Pakistan, and Hizb-ul-Mujahideen with external terrorist organizations like Al-Qaeda, the Taliban, and Islamic Movement of Uzbekistan of Tahir Yuldasher Chechen Guerilla War has led to several bloody clashes in the country and outside.

Details

Governance, Development and Conflict
Type: Book
ISBN: 978-0-85724-896-1

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Article
Publication date: 15 November 2024

Muhammad Zia Ul Haq and Guangming Cao

While the importance of supply chain learning (SCL) is widely recognized by both academia and industry, the mechanisms through which SCL is developed and its effects on…

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Abstract

Purpose

While the importance of supply chain learning (SCL) is widely recognized by both academia and industry, the mechanisms through which SCL is developed and its effects on environmental performance remain insufficiently understood. This study conceptualizes and empirically investigates the role of relational capital and information technology (IT) in enhancing SCL and improving environmental performance.

Design/methodology/approach

Drawing on socio-technical system theory (STS) and a knowledge-based view, this research employs structural equation modeling to test the proposed model, utilizing survey data collected from Chinese manufacturing companies.

Findings

The results demonstrate that relational capital with supplier and customer significantly enhances both supplier and customer learning. While IT does not directly impact supplier and customer learning, it exerts an indirect influence through its positive effect on relational capital. In other words, relational capital mediates the relationship between IT and supplier and customer learning. Additionally, this study finds that both supplier and customer learning enhance environmental performance.

Practical implications

This study provides actionable insights for managers, emphasizing the importance of relational capital in fostering SCL and improving environmental performance. By understanding these relationships, managers can develop more effective strategies for leveraging SCL as a tool for sustainability.

Originality/value

This study adds to the existing body of knowledge in supply chain management by offering a more nuanced and holistic model to explain how relational capital, IT and SCL interact to influence environmental performance, particularly within the context of Chinese manufacturing companies.

Details

Industrial Management & Data Systems, vol. 125 no. 2
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 14 October 2020

Muhammad Zia Ul Haq

Despite the significance, no study examines the relationship between supply chain (SC) learning components and focal firm performance. This study aims to investigate different…

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Abstract

Purpose

Despite the significance, no study examines the relationship between supply chain (SC) learning components and focal firm performance. This study aims to investigate different types of SC learning (supplier, customer and internal learning) and their influence on the focal firm’s operational and financial performance.

Design/methodology/approach

Grounded in knowledge-based view and absorptive capacity theory, this study applies structural equation modeling to test the conceptual model based on data collected from 213 manufacturing firms in China.

Findings

The findings indicate that supplier and customer learning improve internal learning. Customer and internal learning have direct influence on operational performance, whereas internal learning mediates the relationship between supplier learning and operational performance. Moreover, all three dimensions of SC learning do not affect financial performance directly but operational performance plays the mediating role in their relationship.

Research limitations/implications

This study only investigates SC learning outcomes without exploring its antecedents. In addition, SC learning and their impacts on firm performance are tested empirically with cross-sectional data collected only from manufacturing firms in China.

Practical implications

The findings furnish managers to seek for competitive advantages through different types of SC learning.

Originality/value

This study offers new insights concerning the performance implications of SC learning. It divides SC learning into dimensions and shows the distinctive impacts of these dimensions on focal firm’s performance using an empirical method.

Details

Journal of Knowledge Management, vol. 25 no. 4
Type: Research Article
ISSN: 1367-3270

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Article
Publication date: 24 December 2024

Faisal Khan, Sharif Ullah Jan and Hafiz Muhammad Zia-ul-haq

The current research investigates how the adoption of Artificial Intelligence (AI)—a set of technologies designed to enhance decision-making and automate processes—impacts…

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Abstract

Purpose

The current research investigates how the adoption of Artificial Intelligence (AI)—a set of technologies designed to enhance decision-making and automate processes—impacts Integrated Financial Reporting (IFR) in Gulf Cooperation Council (GCC) listed firms, which present the typical features of emerging economies. It is postulated that their IFR is enhanced as firms within these markets experience AI adoption. In addition, the study also focuses on the role of audit quality towards AI adoption and the IFR relationship within these regions. To this effect, the study examines the moderation effect of audit quality (using its sub-components i.e. audit fee, audit industry specialization and restatement) on the relationship between AI adoption experience and IFR in GCC.

Design/methodology/approach

The investigation draws upon panel data consisting of 2,912 non-financial firm-year observations covering the period from 2010 to 2023 across GCC markets. To achieve its purpose, the study applies the conventional ordinary least square (OLS) to estimate the effect of AI adoption experience on IFR. Subsequently, to guarantee the robustness of the results, this study utilizes the propensity score matching (PSM) technique.

Findings

The results from empirical analysis disclose a direct impact of AI adoption on the IFR of the firms within GCC markets. Furthermore, the study also discovers that the high level of audit quality moderates this positive relationship. Therefore, in the GCC regions, firms with higher AI adoption show higher IFR effectiveness, mainly in the presence of specialized auditors and increased audit fees, whereas their relationship is stronger in the absence of restatements. The results are robust when tested through the PSM technique.

Originality/value

The results of this study highlight the significance for policymakers to ensure comprehensive AI adoption in GCC markets, as well as the appointment of industry specialists and the standardization of audit fees to support the improvement of IFR in the regions.

Details

Asian Review of Accounting, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1321-7348

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Article
Publication date: 17 October 2024

Muhammad Ali Asadullah, Ayesha Malik, Muhammad Zia Ul Haq and Ali Haj Khalifa

Labor process theory explains that employers prefer technology and systems over employees for efficiency gains. However, the mechanisms explaining the influence of technology and…

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Abstract

Purpose

Labor process theory explains that employers prefer technology and systems over employees for efficiency gains. However, the mechanisms explaining the influence of technology and systems on different work-related employee outcomes are still a question mark. The purpose of this study is to test a mediation mechanism explaining how workforce analytics influence the work fulfillment experience of employees through work volition.

Design/methodology/approach

This study collected dyadic data from 55 HR managers and 350 employees serving in 55 different subsidiaries of Multinational Corporations in Pakistan.

Findings

The statistical results demonstrate that workforce analytics negatively affect fulfillment at work. However, work volition may reduce the negative relationship between workforce analytics and fulfillment at work. This study also found a significant but negative relationship between work volition and fulfillment at work.

Originality/value

This study found that integrating the use of workforce analytics with the work volition of employees is critical for positive employee outcomes.

Details

European Journal of Training and Development, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2046-9012

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Article
Publication date: 25 April 2023

Muhammad Zia ul Haq and Haris Aslam

The purpose of this study is to discern the role of entrepreneurial leadership (EL) – a dynamic capability – in increasing supply chain performance (SCP), through building supply…

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Abstract

Purpose

The purpose of this study is to discern the role of entrepreneurial leadership (EL) – a dynamic capability – in increasing supply chain performance (SCP), through building supply chain resilience (SCR). The study further suggests that the presence of supply chain orientation (SCO) within a firm will enhance the relationship between EL and SCR.

Design/methodology/approach

Dynamic capabilities view is used to develop the hypotheses and a survey method is used to collect data from manufacturing firms in Pakistan. The hypothesized model is tested using structural equation modeling (SEM).

Findings

The results in general confirm the hypothesized model. The findings suggest that SCR mediates the relationship between EL and SCP. The results also confirm that SCO moderates the relationship between EL and SCR.

Originality/value

This paper contributes by studying the pivotal role of EL in building SCR and sustaining a competitive advantage in an uncertain environment.

Details

Journal of Manufacturing Technology Management, vol. 34 no. 5
Type: Research Article
ISSN: 1741-038X

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Article
Publication date: 15 November 2022

Muhammad Zia Ul Haq, Muhammad Ali Asadullah and Faiza Manzoor

No study examines the role of human resources management (HRM) and information technology (IT) in stimulating supply chain learning (SCL) and operational performance. The purpose…

516

Abstract

Purpose

No study examines the role of human resources management (HRM) and information technology (IT) in stimulating supply chain learning (SCL) and operational performance. The purpose of this study is to empirically examine the impact of HRM and IT on SCL (i.e. internal, supplier and customer learning) and operational performance using socio-technical systems theory.

Design/methodology/approach

On the basis of data obtained from 213 Chinese manufacturing firms, the authors apply structural equation modeling to test the conceptual model.

Findings

This study finds that HRM improves all three dimensions of SCL, whereas IT improves internal and supplier learning only. The authors also observe that internal and customer learning improves operational performance. Supplier learning, on the other hand, has no influence on operational performance.

Practical implications

This study offers new guidelines that help managers to better understand how to design sociotechnical systems to improve SCL and operational performance.

Originality/value

The results of this study provide a novel framework to recognize linkages between socio-technical systems, SCL and operational performance.

Details

Journal of Business & Industrial Marketing, vol. 38 no. 9
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 14 November 2022

Heather Markham Kim, Jawad Abbas, Muhammad Zia Ul Haq, JungHoon (Jay) Lee and Jinsoo Hwang

This study examined the effect of brand modernity on brand love. In addition, this study investigated how brand love affects behavioral intentions including intentions to use…

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Abstract

Purpose

This study examined the effect of brand modernity on brand love. In addition, this study investigated how brand love affects behavioral intentions including intentions to use, word-of-mouth and willingness to pay more. Lastly, this study explored the differences between robot servers and human servers in the five concepts mentioned above.

Design/methodology/approach

Data were collected from 300 people who experienced robot servers and from 318 people who experienced human servers.

Findings

The results of data analysis revealed that brand modernity has a positive influence on brand love, which in turn positively affects intentions to use, word-of-mouth and willingness to pay more. Additionally, it was found that there were statistical differences with the mean value of the five concepts based on the type of employee, such as robot servers and human servers.

Originality/value

Unlike prior research, the difference between robot servers and human servers was investigated by focusing more on the brand in this study, and such findings can be considered as important theoretical implications of this study.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 7
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 27 August 2020

Muhammad Zia Ul Haq, Minhao Gu and Baofeng Huo

Despite the importance, no study exists which investigates the role of human resource (HR) in supply chain (SC) learning. This study aims to investigate the effects of…

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Abstract

Purpose

Despite the importance, no study exists which investigates the role of human resource (HR) in supply chain (SC) learning. This study aims to investigate the effects of high-performance human resource management (HRM) practices on different types of the SC learning (i.e. supplier, customer and internal learning) and innovation performance.

Design/methodology/approach

This study applies structural equation modeling to test the conceptual model based on data collected from 213 manufacturing firms in China.

Findings

The findings indicate that empowerment improves all three dimensions of SC learning, whereas training improves supplier and internal learning and teamwork is not related to any dimension of SC learning. These HRM practices also interactively influence SC learning dimensions. Moreover, customer and internal learning are directly related to innovation performance, while supplier leaning has a complementary effect with internal leaning but a substitutional effect with customer learning to innovation performance.

Research limitations/implications

This study only selects training, teamwork and empowerment to manifest high-performance HRM practices. The impacts of high-performance HRM practices on different dimensions of SC learning and innovation performance are tested empirically with cross sectional-data collected only from manufacturing firms in China.

Practical implications

The findings suggest that managers can promote SC learning through the empowerment and training of their employees. Moreover, managers should place more emphasis on customer and internal learning to improve innovation performance.

Originality/value

Combining HRM and supply chain management (SCM) fields, this study offers a new framework to understand linkages between high-performance HRM practices, SC learning and innovation performance by using an empirical method.

Details

Journal of Business & Industrial Marketing, vol. 36 no. 3
Type: Research Article
ISSN: 0885-8624

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