Kaimeng Zhang, Zhongxin Ni and Zhouyan Lu
This research paper aims to investigate the critical factors influencing the live commerce industry and their implications for Key Opinion Leaders (KOLs) and brands.
Abstract
Purpose
This research paper aims to investigate the critical factors influencing the live commerce industry and their implications for Key Opinion Leaders (KOLs) and brands.
Design/methodology/approach
The study comprehensively reviews previous research, develops relevant hypotheses and utilizes personal information from 66 anchors, along with data from 23,000 product links obtained from the backends of live commerce platforms.
Findings
The study emphasizes that KOLs with higher traffic significantly influence Gross Merchandise Volume (GMV). Intriguingly, KOLs with lower traffic levels exhibit a more pronounced effect on Return on Investment (ROI), highlighting their significance in driving profitability. Furthermore, the study explores the correlation between KOL hashtags and GMV/ROI and the intricate relationship between product types and KOL hashtags.
Practical implications
The findings significantly enhance the understanding of live shopping behavior and provide valuable insights for business management strategies. Practitioners can leverage this empirical evidence to make informed decisions, utilizing extensive data samples of KOLs and brands.
Originality/value
This research contributes unique insights into the live-streaming commerce industry using backend data from Live Streaming E-commerce platforms. The findings are more accurate based on market data than previous studies that relied on platform reviews or questionnaires. Additionally, this paper investigates the impact of KOLs on the performance of live e-commerce from three perspectives: GMV, ROI and hot-selling products.
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Zhang Bolun, Zhou Yan and Jiang Minghui
This study aimed to verify the impact of e-commerce live streaming interactivity on consumer engagement behavior. Specifically, the multiple dimensions of interactivity and tie…
Abstract
Purpose
This study aimed to verify the impact of e-commerce live streaming interactivity on consumer engagement behavior. Specifically, the multiple dimensions of interactivity and tie strength together form a high-level consumer engagement behavior.
Design/methodology/approach
Data collection was carried out in the form of a questionnaire survey. Data from 416 respondents were analyzed by structural, followed by further test by fsQCA method.
Findings
Perceived controllability, perceived responsiveness and perceived mutuality positively influence tie strength, and tie strength promotes consumer engagement behavior. Moreover, we found a configuration effect between interactivity and tie strength and revealed four configurations that can affect high-level engagement behavior.
Research limitations/implications
First, the SEM results show that the three dimensions of perceived interactivity positively impact tie strength: perceived controllability, perceived responsiveness, and perceived mutuality. And perceived personalization has no positive impact on tie strength. Second, the relevant results show that tie strength positively impacts consumer engagement behavior. Third, we find that the relationship between perceived interactivity and consumer engagement behavior may not be asymmetric, so the alternative combination of causal conditions may produce the same results. The fsQCA results revealed four configurations that can affect the level of consumer engagement behavior. And tie strength is the core condition.
Practical implications
This study provides specific solutions for e-retailers and live streaming platforms to promote consumers' participation in engagement behavior in e-commerce live streaming.
Originality/value
This study transforms the linear impact of interactivity on consumer engagement behavior into a configuration effect for the first time, and enriches the live streaming commerce and consumer engagement behavior literature.
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Kesheng Lin, Jie Liu, Jia-Min Wu, Yunlong Sun, Feng Li, Yan Zhou and Yusheng Shi
The main cause of aseptic inflammation after an in vivo implantation is that Poly(L-lactide) (PLLA) and Poly(D-lactide) have a slower degradation and absorption rate, while…
Abstract
Purpose
The main cause of aseptic inflammation after an in vivo implantation is that Poly(L-lactide) (PLLA) and Poly(D-lactide) have a slower degradation and absorption rate, while Poly(D, L-lactide) (PDLLA) has a much faster degradation rate than PLLA because of its amorphous structure. Also, the hydrolyzate of Hydroxyapatite (HA) is alkaline, which can neutralize local tissue peracid caused by hydrolysis of Polylactic acid.
Design/methodology/approach
In this study, the selective laser sintering (SLS) technique was chosen to prepare bone scaffolds using nano-HA/PDLLA composite microspheres, which were prepared by the solid-in-oil-in-water (S/O/W) method. First, the SLS parameters range of bulk was determined by the result of a single-layer experiment and the optimized parameters were then obtained by the orthogonal experiment. The tensile property, hydrophobicity, biocompatibility, biological toxicity and in vitro degradation of the samples with optimized SLS parameters were characterized.
Findings
As a result, the samples showed a lower tensile strength because of the many holes in their interior, which was conducive to better cell adhesion and nutrient transport. In addition, the samples retained their inherent properties after SLS and the hydrophobicity was improved after adding nano-HA because of the OH group. Furthermore, the samples showed good biocompatibility with the large number of cells adhering to the material through pseudopods and there was no significant difference between the pure PDLLA and 10% HA/PDLLA in terms of biological toxicity. Finally, the degradation rate of the composites could be tailored by the amount of nano-HA.
Originality/value
This study combined the S/O/W and SLS technique and provides a theoretical future basis for the preparation of drug-loaded microsphere scaffolds through SLS using HA/PDLLA composites.
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Huailiang Zhang, Yan Zhou and Minghui Jiang
Based on the idea of part standardisation and product differentiation in lean management, this paper answers the question when integrate firms should choose market foreclosure to…
Abstract
Purpose
Based on the idea of part standardisation and product differentiation in lean management, this paper answers the question when integrate firms should choose market foreclosure to maximise profits by studying a two-tier supply chain, which contains three types of firms: suppliers, manufacturers and integrated firms. Moreover, the effect of the substitutability between final products and the competition among firms in the supply chain would be investigated from the perspective of dynamic analysis.
Design/methodology/approach
Considering the decision order of integrated firms and manufacturers in the downstream of the supply chain, the authors build three competition models. In each model, integrated firms compete with manufacturers in Bertrand–Nash fashion. And, suppliers compete with each other in Cournot fashion, so do integrated firms and manufacturers. The authors further discuss how the competitive relationship between firms affect the equilibrium result.
Findings
Numerical analysis reveals that under other conditions unchanged, the increased competition between downstream firms leads to the rise in the willingness of selling parts for integrated firms, while the increase in the number of suppliers has the opposite effect. In addition, due to the market change before and after the vertical merger, it may lead to the transition from profitable to unprofitable for the vertical merger.
Originality/value
This paper provides a theoretical analysis and managerial implication for integrated firms' market foreclosure decision. From the perspective of dynamic analysis, this paper demonstrates the result of vertical mergers and provides an explanation for the failure of vertical mergers.
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Rongying Zhao and Yu Bo
The influencing factors of academic papers have always been the focus of attention in the field of Scientometrics. Exploring the influencing factors of altmetrics indicators and…
Abstract
Purpose
The influencing factors of academic papers have always been the focus of attention in the field of Scientometrics. Exploring the influencing factors of altmetrics indicators and traditional literature indicators on academic papers is beneficial to better explore the potential significance and value of academic papers in the evaluation of scientific research. The paper aims to discuss these issues.
Design/methodology/approach
Based on the latest JCR citation report, this paper selects 22 academic journals in the JIF Quartile Q1 journal of Information Science and Library Science, and then obtains the evaluation data of these journal papers from WOS database and Altmetric.com. This paper uses literature measurement, correlation analysis and regression analysis to explore the influencing factors of the paper.
Findings
The results show that the original influencing factors of academic papers have a significant impact on secondary influencing factors. What is more obvious is that the number of references (nr) presents a significant positive correlation with the total number of times (Z9), the number of uses (U1) and (U2).
Originality/value
This paper combines traditional literature indicators with Altmetrics indicators to study the influencing factors through primary influencing factors and secondary influencing factors. Through research, it denies the phenomenon that academic circles have published academic papers in the world in recent years to overemphasize certain factors to improve the influence of the paper.