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Have you read something that has changed your life, made you see things in a totally different way or captured your own experiences so beautifully that you felt absolutely validated, that everything suddenly made sense? A life in the day will devote its book (or article) reviews in the coming year to giving readers the chance to share their recommended reading in 250‐500 words. Do get in touch if this stirs something in your memory.

Yanina Dutton describes the Pathways to Learning and Skills project, which set out to create inclusive and culturally sensitive learning opportunities for adults with mental health difficulties from black and minority ethnic communities.

A plethora of principal development programs based on myriad leadership theories currently abounds in many educational jurisdictions globally. Today’s principals, consequently and fortuitously, often feel less isolated and better supported that has been indicated in school leadership research over the past two decades. The purpose of this paper is to discover, however, how principals, through well-designed postgraduate study, can effectively become the transformational leaders, schools regularly require of them.

Action research involving postgraduate leadership students at an Australian university over a two year period, involved three cycles: identification of leadership learning needs, introduction of innovations to their learning and identification of the transformative learning which contributed to their leadership development.

Transformative learning impacts significantly on transformational leadership development. This happens when disorienting dilemmas challenge and open minds to possibilities, and paradigmatic assumptions are questioned. The ensuing awareness enables leaders to demonstrate characteristics of transformational leadership especially the dimension of individualised consideration.

Few studies have aligned transformative learning with transformational leadership theory, but this paper found that school leaders benefit from transformative learning in their quest to become such a leader. The scariness of a metaphoric principal bungee-jump could ultimately lead to rocket launching of the most transformative kind.

Issues such as managing brand image, assessing advertising medium effectiveness and collecting market intelligence are common practice for higher education institutions (HEIs). Consequently, understanding the information needs of potential students to the HEI when they make their decisions is paramount. The aim of this survey is to analyse the decision‐making criteria of new undergraduates enrolling at a UK HEI on their first day in terms of marketing activities employed throughout the decision‐making period during their last 12 months. Focusing in particular on the effectiveness of the dissemination of information with the influences on their decisions of whether or not to keep this HEI in their preferred set and to enrol (purchase) will be investigated.

The research was designed to establish the key marketing communication activities that contribute to the student decision‐making process. A survey of 318 students enrolling on their first day at a Welsh (traditional) university was achieved from a sampling frame of 469. In order to supplement the literature, four semi structured in‐depth interviews with university staff (the School Manager, School Admissions Tutor, Head of Central Marketing, and Head of Central Recruitment) were also held. These interviews identified the key marketing communication themes (information sources with the application of new technologies in disseminating information during the decision‐making period) that acted as the foundation for the questionnaire. The respondents were asked to consider each phase of the decision‐making process and rank the information sources that had the most impact upon them. Hence a critical incident approach was employed.

The results show that the respondents did receive adequate information, with details of the programme of study being most important, but they would have preferred greater use of electronic sources and especially from current undergraduates on a regular basis. If the HE senior management knows the impact in terms of the timing and content of marketing activities on potential HE students, there is a better chance of matching the information sources to the needs of the students.

HEIs can do more for potential HE students by trying to offer the most relevant information that will satisfy each of their information needs. It is beneficial for all parties concerned that potential students are better informed and prepared to make those decisions. This is especially true as potential students are frequently young and living at home, planning to consume this “good experience” over a relatively long period of time, and the financial risks with opportunity costs involved are substantial. By addressing potential students' concerns and offering more “tailor‐made” communication strategies to suit them, HEIs can easily segment the market place and then position themselves within the competitive environment.

This chapter will examine the basis for the teaching of integrity-based competencies to prison officers as part of their training. This training underpins the performance of prison officers in the execution of their daily workplace duties, and forms a part of the ‘Sustainable Justice’ approach to rehabilitation. At the heart of this approach is a desire to understand and explain how a prison officer can be taught to go beyond what is the basic requirement in their tasks, in order to deliver the ‘safe, secure and humane’ service required of them in the Irish Prison Service (IPS) Mission Statement. The degree of success in achieving this form of elevated integrity within the prison can be seen to impact upon the lives of the prisoners in the officer’s care, and on wider society as a whole.

This chapter will also discuss mentoring as a key form of learning within the prisons. While the world of the prison is one which is closed to many in society, the author gained insights when he worked as an ‘embedded sociologist’, working as the senior academic on the IPS recruit training programme for five years between 2008 and 2013 within Ireland’s prison system. Here, he used his academic experience to put together an award-winning academic programme with his colleagues and senior IPS training staff. This experience provided him with valuable sociological understandings into the hidden world of the Irish prison system, as well as the officers who work behind their walls.