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Article
Publication date: 2 April 2021

Yurong Yao and Peng Xu

This study focuses on understanding how channel features can affect people's intention to continue to use an electronic channel in public affairs and their recommendation…

542

Abstract

Purpose

This study focuses on understanding how channel features can affect people's intention to continue to use an electronic channel in public affairs and their recommendation behaviors. Specifically, three different channels are focused on: email, microblogs and online meetings.

Design/methodology/approach

A research model on an e-participation channel based on the channel-disposition framework was developed and an online survey was conducted to collect data from 397 individuals who used three e-participation channels to validate seven hypotheses.

Findings

The study found that information quality, channel interaction quality and the social appearance of other citizens all had a significant impact on users' intention to continue to use an electronic channel, which, in turn, affected their recommendation behaviors. However, the impact differed across the three e-participation channels. Information quality had a stronger impact on microblog and online meeting users' intention to continue to use these channels than on email users' intention to continue using email to participate in public affairs. Channel interaction quality had a stronger impact on email users' intention to continue to use email than on microblog and online meeting users' intention to continue to use these channels in public affairs.

Originality/value

This study helps better explain how various channels and their features can affect participants' use intentions and behaviors in e-participation. It also provides practical guidance for government to better manage e-participation channels and effectively engage citizens in public affairs.

Details

Information Technology & People, vol. 35 no. 3
Type: Research Article
ISSN: 0959-3845

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Article
Publication date: 31 May 2024

Yurong Liu, Xinxin Lu, Zhengde Xiong, Bo Wang, Zhu Yao and Lingna Luo

User value co-creation behaviors are crucial for the sustainable development of Virtual Brand Communities. This research, grounded in social exchange theory, investigates the…

377

Abstract

Purpose

User value co-creation behaviors are crucial for the sustainable development of Virtual Brand Communities. This research, grounded in social exchange theory, investigates the impact of community satisfaction and identification on customer value co-creation behaviors and further explores how the reciprocity norm moderates these relationships.

Design/methodology/approach

Our research data were collected from users across multiple brand communities, totaling 481 survey responses. Structural equation modeling was performed to test the research hypotheses.

Findings

These results provide in-depth insights into the nexus between user-community relationships and customer value co-creation behaviors. While community satisfaction and identification positively influence co-creation, their effects vary across different value co-creation behaviors. Notably, the reciprocity norm within the community dampens the relationship between community satisfaction and value co-creation behaviors.

Originality/value

Unlike previous studies focusing on customer value co-creation behaviors, our research emphasizes social exchange, unveiling the mechanisms behind customer value co-creation. Our findings not only enrich the body of knowledge on customer value co-creation but also deepen our understanding of online collective behavior and knowledge sharing, offering valuable insights for the development of virtual communities.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 36 no. 11
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 7 August 2017

Du Lin, Bo Shen, Yurong Liu, Fuad E. Alsaadi and Ahmed Alsaedi

The purpose of this paper is to improve the performance of the genetic algorithm-based compliant robot path planning (GACRPP) in complex dynamic environment by proposing an…

479

Abstract

Purpose

The purpose of this paper is to improve the performance of the genetic algorithm-based compliant robot path planning (GACRPP) in complex dynamic environment by proposing an improved bidirectional rapidly exploring random tree (Bi-RRT)-based population initialization method.

Design/methodology/approach

To achieve GACRPP in complex dynamic environment with high performance, an improved Bi-RRT-based population initialization method is proposed. First, the grid model is adopted to preprocess the working space of mobile robot. Second, an improved Bi-RRT is proposed to create multi-cluster connections between the starting point and the goal point. Third, the backtracking method is used to generate the initial population based on the multi-cluster connections generated by the improved Bi-RRT. Subsequently, some comparative experiments are implemented where the performances of the improved Bi-RRT-based population initialization method are compared with other population initialization methods, and the comparison results of the improved genetic algorithm (IGA) combining with the different population initialization methods are shown. Finally, the optimal path is further smoothed with the help of the technique of quadratic B-spline curves.

Findings

It is shown in the experiment results that the improved Bi-RRT-based population initialization method is capable of deriving a more diversified initial population with less execution time and the IGA combining with the proposed population initialization method outperforms the one with other population initialization methods in terms of the length of optimal path and the execution time.

Originality/value

In this paper, the Bi-RRT is introduced as a population initialization method into the GACRPP problem. An improved Bi-RRT is proposed for the purpose of increasing the diversity of initial population. To characterize the diversity of initial population, a new notion of breadth is defined in terms of Hausdorff distance between different paths.

Details

Assembly Automation, vol. 37 no. 3
Type: Research Article
ISSN: 0144-5154

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Article
Publication date: 14 March 2019

Xiaodan Pan, Martin Dresner and Yurong Xie

Drawing on the resource-based view and resource complementarity theory, the purpose of this paper is to investigate two research questions: To what extent are logistics…

940

Abstract

Purpose

Drawing on the resource-based view and resource complementarity theory, the purpose of this paper is to investigate two research questions: To what extent are logistics information system (IS) resources associated with improved operational performance? And to what extent are these relationships contingent on organizational factors?

Design/methodology/approach

A conceptual model with a nested structure is presented to link logistics IS resources and organizational factors with operational performance. The findings are validated using a cross-sectional sample of secondary data from domestic logistics firms in China.

Findings

This paper extends existing operational-level measures for logistics IS resources into a three-tier tactical-level typology: inside-out resources (operation-focused IS, decision-focused IS and IS development capability); outside-in resources (relation-focused IS and market-focused IS); and spanning resources (IS integration capability and IS management capability). Though logistics IS resources, in general, are positively related to operational performance, inside-out IS resources have the most significant impact. Organizational factors, such as firm size, firm age and firm ownership, may enhance or suppress the effects of logistics IS resources on performance.

Practical implications

The findings are valuable to both logistics firms and buyer firms in an emerging market, as logistics IS resources may affect costs and quality of logistics service. The tactical-level typology allows logistics firms to better plan for and manage emerging IS resources in a competitive environment.

Originality/value

This paper extends prior work regarding the complementary effects of logistics IS resources and organizational factors on operational performance. Logistics firms should carefully manage the three types of tactical-level IS resources according to their organizational environment to achieve a sustainable competitive advantage.

Details

The International Journal of Logistics Management, vol. 30 no. 2
Type: Research Article
ISSN: 0957-4093

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Article
Publication date: 25 August 2023

Damianos P. Sakas, Nikolaos T. Giannakopoulos, Marina C. Terzi, Ioannis Dimitrios G. Kamperos and Nikos Kanellos

The paper’s main goal is to examine the relationship between the video marketing of financial technologies (Fintechs) and their vulnerable website customers’ brand engagement in…

851

Abstract

Purpose

The paper’s main goal is to examine the relationship between the video marketing of financial technologies (Fintechs) and their vulnerable website customers’ brand engagement in the ongoing coronavirus disease 2019 (COVID-19) crisis.

Design/methodology/approach

To extract the required outcomes, the authors gathered data from the five biggest Fintech websites and YouTube channels, performed multiple linear regression models and developed a hybrid (agent-based and dynamic) model to assess the performance connection between their video marketing analytics and vulnerable website customers’ brand engagement.

Findings

It has been found that video marketing analytics of Fintechs’ YouTube channels are a decisive factor in impacting their vulnerable website customers’ brand engagement and awareness.

Research limitations/implications

By enhancing video marketing analytics of their YouTube channels, Fintechs can achieve greater levels of vulnerable website customers’ engagement and awareness. Higher levels of vulnerable customers’ brand engagement and awareness tend to decrease their vulnerability by enhancing their financial knowledge and confidence.

Practical implications

Fintechs should aim to increase the number of total videos on their YouTube channels and provide videos that promote their customers’ knowledge of their services to increase their brand engagement and awareness, thus reducing their vulnerability. Moreover, Fintechs should be aware not to over-post videos because they will be in an unfavorable position against their competitors.

Originality/value

This research offers valuable insights regarding the importance of video marketing strategies for Fintechs in promoting their vulnerable website customers’ brand awareness during crisis periods.

Details

International Journal of Bank Marketing, vol. 42 no. 6
Type: Research Article
ISSN: 0265-2323

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