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Article
Publication date: 2 July 2021

Wenhua Yang and Yigang Lin

In the context of circular economy, tourism resources development and integrated marketing need to interact with multiple businesses, data processing with big data technology, and…

636

Abstract

Purpose

In the context of circular economy, tourism resources development and integrated marketing need to interact with multiple businesses, data processing with big data technology, and in the information age, the best means of integrated marketing is to integrate business through an information platform. The research purpose of this article is to improve the intelligence of the tourism platform by constructing an OR model, integrate information and improve the data processing effect in an all-round way through data mining.

Design/methodology/approach

This study builds the business interaction in the form of OR (operations research model) model and combines this model with the e-commerce platform to build an online travel consumption model based on the user's online operation mode.

Findings

With the development of the times and the upgrading of industries, tourism and other industries have provided new tourism resources and tourism methods for human beings by virtue of the beautiful environment, special experiences and colorful stories and related industries have been related to the tourism industry based on natural resources, customs and folklore and agricultural experiences. By identifying important nodes with high connectivity in the social network, the weighted centrality algorithm can mine the importance of interest tags.

Originality/value

In addition, this research builds a test platform for model performance analysis and integrates various factors. The results show that the model constructed in this study can further promote the development of tourism, improve the efficiency of tourism resources, provide marketing effects and meet the circular economy theory.

Details

Journal of Enterprise Information Management, vol. 35 no. 4/5
Type: Research Article
ISSN: 1741-0398

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Article
Publication date: 28 June 2011

Liu Dong, Lin Yuanhua, Ding Yigang and Zeng Dezhi

The paper reports an investigation into the use of aqueous extracts of rice bran as a green inhibitor for corrosion of carbon steel in hydrochloric acid (HCl) solution.

668

Abstract

Purpose

The paper reports an investigation into the use of aqueous extracts of rice bran as a green inhibitor for corrosion of carbon steel in hydrochloric acid (HCl) solution.

Design/methodology/approach

Extracts from the rice bran were used as the main component of an environmentally friendly corrosion inhibitor for use in HCl pickling processes. Inhibition behavior on carbon steel in HCl was investigated by means of mass‐loss tests, polarization curves, electrochemical impedance spectroscopy and atomic force microscopy.

Findings

The results show that the extract exhibited good inhibition performance in 1 M HCl. The inhibition efficiency increased with increase in the concentration of the inhibitor and was only moderately affected by temperature variations in the range 303‐363 K. The inhibitive action was due to adsorption on the A3 steel and the adsorption process was consistent with the Langmuir isotherm. The free energy of adsorption (ΔGads.) was −4.192 kJ/mol. The negative value of ΔGads. indicated spontaneous adsorption of the inhibitor occurred on the surface of A3 steel.

Practical implications

Rice bran extract is an effective inhibitor and can be used to protect carbon steel from corrosion in HCl solution.

Originality/value

The rice bran extracts are an effective green inhibitor and can be widely used in the pickling of metals.

Details

Anti-Corrosion Methods and Materials, vol. 58 no. 4
Type: Research Article
ISSN: 0003-5599

Keywords

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Article
Publication date: 1 March 2001

Leo Yat Ming Sin and Suk‐ching Ho

Looks at consumer research in Greater China including Mainland China, Hong Kong and Taiwan. Maps out the contributions within this area and guides future research. Examines the…

1744

Abstract

Looks at consumer research in Greater China including Mainland China, Hong Kong and Taiwan. Maps out the contributions within this area and guides future research. Examines the state of the art over the 1979‐97 period, with particular emphasis on the topics that have been researched, the extent of the theory development in the field and the methodologies used in conducting research. Uses content analysis to review 75 relevant articles. Suggests that, while a considerable breadth of topics have been researched, there remains much to be done, there is further room for theoretical development in Chinese consumer behaviour studies; and the methodologies used need improvement and further refinement.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 13 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

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Book part
Publication date: 1 February 2007

Dwight R. Merunka and Robert A. Peterson

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1306-6

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Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-726-1

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Article
Publication date: 1 September 2008

Jamie D. Collins, Dan Li and Purva Kansal

This study focuses on home country institutions as sources of variation in the level of foreign investment into India. Our findings support the idea that institutional voids found…

958

Abstract

This study focuses on home country institutions as sources of variation in the level of foreign investment into India. Our findings support the idea that institutional voids found in India are less of a deterrent to investments from home countries with high levels of institutional development than from home countries with similar institutional voids. Overall, foreign investments in India are found to be significantly related to the strength of institutions within home countries. The levels of both approved and realized foreign direct investment (FDI) are strongly influenced by economic factors and home country regulative institutions, and weakly influenced by home country cognitive institutions. When considered separately, the cognitive institutions and regulative institutions within a given home country each significantly influence the level of approved/realized FDI into India. However, when considered jointly, only the strength of regulative institutions is predictive of FDI inflows.

Details

Journal of Asia Business Studies, vol. 3 no. 1
Type: Research Article
ISSN: 1558-7894

Keywords

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Article
Publication date: 1 April 2003

Terrence H. Witkowski, Yulong Ma and Dan Zheng

This research measured and compared the brand identity of Kentucky Fried Chicken (KFC) in China and the United States. Brand identity was defined as the customer impressions of…

15107

Abstract

This research measured and compared the brand identity of Kentucky Fried Chicken (KFC) in China and the United States. Brand identity was defined as the customer impressions of four different KFC identity elements – properties, products, presentations, and publications. A survey of young consumers in the two countries (n = 795), showed that the Chinese respondents were more apt to eat within KFC restaurants, and spend more time doing so, than the Americans. The Chinese also had much more positive impressions of KFC than their US counterparts. Brand identity impressions were correlated with overall customer satisfaction and with future patronage intentions for both groups, but much more so for the Americans. These findings support a model where differences in cultural frames of reference lead consumers to actively localize the brand identity of this nominally globalized product.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 15 no. 1/2
Type: Research Article
ISSN: 1355-5855

Keywords

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Article
Publication date: 1 June 2001

Elizabeth Cowley

Considers the issue that Chinese people are more confident than Americans when answering general knowledge questions. Suggests that this over‐confidence may be indicative of other…

627

Abstract

Considers the issue that Chinese people are more confident than Americans when answering general knowledge questions. Suggests that this over‐confidence may be indicative of other biases, such as over‐confidence in the ability to retrieve information accurately from memory. Presents empirical results demonstrating that the Chinese subjects were not over‐confident in their estimate of retrieval accuracy. Suggests the accuracy‐confidence correlation for Chinese subjects was significantly higher than the correlation for Western subjects. Discusses implications for current theories of judgement research and consequences for marketing.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 13 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

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