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Language, Thought, and Consumer Research

Dwight R. Merunka

Robert A. Peterson

Review of Marketing Research

ISBN: 978-0-7656-1306-6, eISBN: 978-0-85724-725-4

Publication date: 1 February 2007

Citation

Merunka, D.R. and Peterson, R.A. (2007), "Language, Thought, and Consumer Research", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 3), Emerald Group Publishing Limited, Leeds, pp. 152-192. https://doi.org/10.1108/S1548-6435(2007)0000003010

Publisher

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Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited