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To introduce the concept of cultural equity and provide a theoretical framework for managing cultural equity in multi-cultural markets.

Recent research on the social psychology of globalization, cross-cultural consumer behavior, consumer culture, and global branding is reviewed to develop a theoretical framework for building, leveraging, and protecting cultural equity.

Provides an actionable definition for a brand’s cultural equity, discusses consumer responses to brands that relate to cultural equity, identifies the building blocks of cultural equity, and develops a framework for managing cultural equity.

Research conducted mainly in large cities in North and South America, Europe, the Middle East, and East Asia. Generalizations to less developed parts of the world might be limited.

A very useful theoretical framework for managers interested in building cultural equity into their brands and for leveraging this equity via new products and the development of new markets.

The paper integrates past findings across a variety of domains to develop a parsimonious framework for managing cultural equity in globalized markets.

In the 21st century, libraries are experiencing a significant decline in users due to shifting reading habits and the impact of technology, necessitating library transformation and a heightened emphasis on library marketing. Special libraries, in particular, rely heavily on patrons for survival, often due to their private ownership and limited resources. This paper aims to discuss the aforementioned objectives.

This paper examines the Taste Library, a special library in Hong Kong, and analyzes its current practices based on an interview with its founder, website content, and social media presence. The 7Ps Marketing Mix model is employed to assess the strengths and weaknesses of the library's current market position.

The Taste Library's existing practices exhibit limitations in attracting young patrons. To address this issue, we propose marketing strategies focused on enhancing social network presence, offering digitized content, and engaging in school outreach.

By concentrating on youth marketing, this study offers valuable insights for special libraries in developing strategic plans for transitioning and maintaining sustainability.

Few studies concentrate on marketing small special libraries, particularly in the East, within today's digitized economy.

Performance evaluation is a good way to improve competitiveness, and leveraging competitiveness is vital to developing optimal strategies and sustainable development for the growing restaurant industry in the USA and across the globe. This study can benefit from the methods to inform business strategies and decisions. Through the combination of two methods, this paper aims to provide novel perspectives to realize each restaurant company’s resource allocation and performance, to know their market position compared to with other competitors, and then to develop their own business strategies.

This study proposes an application of slack-based measure (SBM) to determine input excesses and output shortfalls of the restaurant industry. Subsequently, context-dependent data envelopment analysis (DEA) is used to identify the level of each restaurant company and compute the relative attractiveness and progress scores for each restaurant at each level, positioning each restaurant company’s stance in their markets.

The empirical results reveal that management teams need to pay more attention to human resources, asset management and food cost control because the analysis of SBM model shows an opportunity for restaurant companies to adjust their hiring numbers to reach the optimal amount of employees. In addition, restaurant companies are categorized by their efficient frontiers into four levels using context-dependent DEA. Furthermore, the findings provide the four quadrants that each restaurant company falls into. Each of those four quadrants can guide the types of strategies a restaurant should adopt.

This study can help the publicly traded restaurant companies to identify their market position with target benchmarks, and then to develop optimal strategies and future plans for growth.

The purpose of this study is to formulate two multi-product single-machine economic production quantity (EPQ) models by considering imperfect products. Two policies are assumed to deal with imperfect products: selling them at discount and applying a reworking process.

A screening process is used to identify imperfect items during and after production. Selling the imperfect items at a discount is examined in the first model and the reworking policy in the second model. In both models, demand during the production process is satisfied only by perfect items. Data collected from a case company are used to illustrate the performance of the two models. Moreover, a sensitivity analysis is carried out by varying the most important parameters of the models.

The case study in this research is used to demonstrate the applicability of the proposed models, i.e. the EPQ model with salvaging and reworking imperfect items. The models are applied to a high-tech un-plasticized polyvinyl chloride (UPVC) doors and windows manufacturer that produces different types of doors and windows. ROGAWIN Co. is a privately owned company that started in 2001 with fully automatic production lines. Finally, the results of applying the different ways of handling the imperfect items are discussed, along with managerial insights.

In real-world production systems, manufacturing imperfect products is unavoidable. That is why, it is important to make a proper decision about imperfect products to reduce overall production costs. Recently, applying a reworking strategy has gained the most interest when it comes to handling this problem. The principal idea of this research is to maximize the total profit of manufacturing systems by optimizing the period length under some capacity constraints. The proposed models were applied to a company of manufacturing UPVC doors and windows.

The purpose of this paper is to take a new look at an old idea: since McGregor’s work in the 1960s, it is common knowledge that managers’ implicit theories about their followers can have self-fulfilling consequences. Surprisingly, McGregor’s work has largely remained within the bounds of employee motivation and has not met with a wide response in related fields such as service management. Assuming that managers do not only hold implicit theories of their followers but also of their customers (i.e. implicit customer theories), this paper transfers McGregor’s Theory X and Theory Y to the service context. It further derives a framework of possible consistencies and inconsistencies between management styles and service strategies, depending on implicit managerial theories about the average employee and customer.

This conceptual paper integrates a management classic, current empirical findings, and media reports into a new line of thought.

This paper develops and undergirds the thesis that it is conducive to the development of trustful and productive relationships both with customers and followers if managers proceed from confident assumptions about them, thereby activating virtuous circles instead of vicious cycles.

This paper links concepts from the organizational domain to the service domain. It implies a normative component in arguing for the productive potential of positive and the destructive potential of negative assumptions about both followers and customers. The value of this idea lies in the potential for positive relational dynamics and better customer and workplace relationships.

With the rapid development of social media, many organizations have begun to attach importance to social media platforms. This research studies the management and the use of social media in academic music libraries, taking the Center for Chinese Music Studies of the Chinese University of Hong Kong (CCMS) as a case study.

We conducted a sentiment analysis of posts on Facebook’s public page to analyze the reaction to the posts with some exploratory analysis, including the communication trend and relevant factors that affect user interaction.

Our results show that the Facebook channel for the library has a good publicity effect and active interaction, but the number of posts and interactions has a downward trend. Therefore, the library needs to pay more attention to the management of the Facebook channel and take adequate measures to improve the quality of posts to increase interaction.

Few studies have analyzed existing data directly collected from social media by programming based on sentiment analysis and natural language processing technology to explore potential methods to promote music libraries, especially in East Asia, and about traditional music.

This study aims to examine the decisive factors that affect travellers’ intention to visit ecotourism destinations.

Convenience sampling method was used to develop a research sample. The research sample includes visitors at eight ecotourism destinations in Vietnam who were randomly approached and agreed to participate in a structured questionnaire survey. The data set consists of 431 valid responses. A multivariate analysis method was used to analyse the data.

This study finds strong correlations between three factors that are important in determining the Vietnamese travellers’ intention to visit ecotourism locations. These are environmental concern, future time perspective (defined as individual views towards the importance of future time) and eco-destinations image (understood as individual perceptions of an ecotourism place). This study also reports robust associations between eco-destination image, future time perspective and environmental concern.

This study suggests policymakers in an emerging economy such as Vietnam to use efficient regulations on protecting the natural environment in tourism locations while tourism providers and marketers should invest in building eco-image of travel locations. This study also recommends public organisations to encourage greater awareness of the importance of environmental protection through education, propaganda and media as this will foster the demand for ecotourism. Last but not least, this study advises tourism marketers to develop marketing materials emphasising future time perspective and eco-destination images if they wish to promote ecotourism.

This study highlights the influential role of travellers’ future time perspective and eco-destination image in their travel intention. The existing literature does not pay sufficient attention to the impacts that these two considerations have on travellers’ environmental concerns and consequently stimulate their intention to visit ecotourism destinations. This study suggests relevant management strategies for the development of ecotourism in emerging economies.

este estudio tiene como objetivo examinar los factores decisivos que afectan la intención de los viajeros de visitar destinos de ecoturismo.

se empleó un método de muestreo conveniente para desarrollar una muestra de investigación. La muestra de investigación incluye visitantes en ocho destinos de ecoturismo en Vietnam que fueron abordados al azar y aceptaron participar en una encuesta estructurada de cuestionarios. El conjunto de datos consta de 431 respuestas válidas. Se empleó un método de análisis multivariado para analizar los datos.

el estudio encuentra fuertes correlaciones entre tres factores que son importantes para determinar la intención de los viajeros vietnamitas de visitar lugares de ecoturismo. Estas son preocupaciones ambientales, la perspectiva del tiempo futuro (definida como puntos de vista individuales hacia la importancia del tiempo futuro) e imágenes de destinos ecológicos (entendidas como percepciones individuales de un lugar). El estudio también informa asociaciones sólidas entre imágenes de eco-destinos, perspectivas de tiempo futuro y preocupaciones ambientales.

la importancia de la perspectiva del tiempo futuro y las percepciones del destino ecológico tienden a pasarse por alto en la literatura existente, que no presta suficiente atención al impacto que estas dos consideraciones tienen en la mediación de las preocupaciones ambientales de los viajeros y, en consecuencia, estimulan su intención de Visitar destinos de ecoturismo. El estudio sugiere estrategias de gestión relevantes para el desarrollo del ecoturismo en las economías emergentes.

采用便利抽样方法来收集研究样本。该研究样本包括在越南初始生态旅游目的地的访客, 他们被随机采访并同意参加问卷调查。数据集包含431个有效问卷。采用多元分析方法分析数据。

这项研究旨在探索影响旅行者访问生态旅游目的地意愿的决定性因素。

这项研究表明, 像越南这样的新兴经济体, 政策制定者采取了有效的法规来保护旅游地点的自然环境, 而旅游提供者和营销者应投资于建立旅游地点的生态形象。 这项研究还建议公共机构通过教育, 宣传和媒体鼓励人们更多地意识到环境保护的重要性, 因为这将促进对生态旅游的需求。 最后, 本研究建议旅游营销人员在开发营销材料时, 应强调未来时间观点和生态目的地形象, 从而促进生态旅游。

这项研究强调了旅行者未来时间的观点和生态目的地形象对他们旅行意愿的影响。 现有文献没有充分注意这两种考虑因素对旅行者环境关注的影响, 以及对他们前往生态旅游目的地的意愿的影响。该研究提出了新兴经济体发展生态旅游的相关管理策略。

As the developing nations grow and experience rapid institutional transformation, research has begun to investigate the roles of culture, cognition and institutional context on entrepreneurship and innovation. This chapter aims to advance the entrepreneurial cognition literature by juxtaposing entrepreneurial effectuation, domain-specific expertise and ambiguity. By conducting a qualitative study of Chinese high-tech domestic and returnee entrepreneurs, the authors propose a spectrum between causation and effectuation and argue that the entrepreneur’s perceived level of ambiguity may better explain differing logic orientations among entrepreneurs, contributing to our understanding of entrepreneurial cognition. The authors theorize that (1) individual actors and the level of institutional development jointly comprise the entrepreneur’s logic orientation; (2) the level of perceived ambiguity mediates the strategy adopted by high-tech entrepreneurs; (3) the entrepreneur’s logic orientation can be regarded as a continual spectrum from effectuation to causation. Finally, the logic orientation concept is applied to the context of cross-border mergers and acquisitions (M&A) from a process perspective and the implications and fit of logic orientation with the stages of cross-border M&A are discussed.