Jianfeng Guo, Xiaohan Yang, Sihang Yao, Fu Gu and Xuemei Zhang
The purpose of this paper is to examine the influences of positive-framed and negative-framed green advertising on pro-environmental WTP. This study also explores the impacts of…
Abstract
Purpose
The purpose of this paper is to examine the influences of positive-framed and negative-framed green advertising on pro-environmental WTP. This study also explores the impacts of regulatory focus, environmental concern and pleasant level on green advertising effectiveness.
Design/methodology/approach
Data are collected from a within-participant between-group online experiment in China. The generalized estimating equation (GEE) is employed to investigate the impact of green advertising on WTP. Grouped regression and mediation analyses are conducted to explore the influences of regulatory focus, environmental concern and pleasure on advertising efficacy.
Findings
The experimental outcomes indicate that green advertising significantly increases participants’ pro-environmental WTP, and negative-framed advertising is more effective than its positive-framed counterpart. Prevention focus heightens receptivity to green advertising, and the relation of environmental concern to advertising effectiveness is inverted U-shaped. Pleasure mediates the effect of green advertising on the WTP, and this mediating role is influenced by emotional intensity when advertising is negatively framed.
Originality/value
Evidence suggests that green advertising may propel pro-environmental WTP by raising environmental awareness, but such a relationship remains severely understudied. As such, this study pioneers in exploring the impact of different-framed green advertising on pro-environmental WTP, extending the concept of green advertising to environmental management. By considering the influences of regulatory focus, environmental concern and pleasure, this study raises practical implications for designing green advertisements, such as increasing the usage of visual elements.
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Haitao Yin, Francesca Spigarelli, Xuemei Zhang and Hui Zhou
We aim to comb the current policies that have been developed to promote the environmental industries in China and analyze them in a comparative manner.
Abstract
Purpose
We aim to comb the current policies that have been developed to promote the environmental industries in China and analyze them in a comparative manner.
Methodology/approach
We mainly use the method of text study to study the existing policies that Chinese central government published to promote the development of environmental industry. We built a database of policies and regulations from 1979 to 2015 by searching the official website of the Ministry of Environmental Protection of China.
Findings
We find that the existing policies focus on command and control approaches. Policies are more oriented to the stage of production instead of stages of investment and consumption. They rely more on negative incentive when stimulating supply and positive incentive when encouraging demand. Based on existing academic wisdom, we suggest that Chinese government should pay more attention to environmental economic policy and to stimulating demand for environmental products.
Originality/value
Few studies provide a systematic overview of the policy systems that have been developed to promote environmental industry in China in a systematic manner.
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Zhanlong Zhang, Xuemei Xie, Lin Li, Dongping Xiao and Wei He
– The purpose of this study is to calculate the frequency electric field in substation.
Abstract
Purpose
The purpose of this study is to calculate the frequency electric field in substation.
Design/methodology/approach
The paper proposes a novel fast multipole method (FMM) called Super-FMM to solve the PFEF problems in substations. The paper substitutes the original approaches for analytic expansions and translations through equivalent density representations.
Findings
The paper shows that the Super-FMM is more efficient in terms of the complexity of its storage spaces and computational costs compared with the best-known FMM when placed under scenarios with exactly the same error rates.
Research limitations/implications
Using the fast Fourier transform algorithm can further improve the optimization algorithm and computational efficiency.
Originality/value
A novel FMM called Super-FMM is proposed, which has a structure similar to that of the adaptive FMM algorithm, but the paper substitutes the original approaches for analytic expansions and translations through equivalent density representations.
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Xuemei Wang, Jixiang He, Yue Ma, Hudie Zhao, Dongdong Zhang and Liang Yang
The purpose of this study is to evaluate the tea stem natural dye was extracted from tea stem waste and applied to dyeing silk fiber, after which the properties of dyed samples…
Abstract
Purpose
The purpose of this study is to evaluate the tea stem natural dye was extracted from tea stem waste and applied to dyeing silk fiber, after which the properties of dyed samples were tested and analyzed.
Design/methodology/approach
The dyeing process was optimized using the response surface methodology (RSM) approach. Dyeing temperature, pH and time were chosen as variables and the color difference value as a response. The properties of dyed samples were tested and analyzed.
Findings
The optimized dyeing process was as follows: dyeing temperature 70°C, pH 3.5 and time 110 min. The K/S and color difference value of silk fiber dyed with the optimal process dye enzymatic oxidation with laccase was 1.4 and 27.8, respectively. The silk fiber dyed has excellent color fastness, antioxidant and antibacterial property, which greatly increases the added value of the dyed products. Furthermore, the optimized dyeing process did not significantly affect the strength properties and handle of the silk fiber.
Originality/value
Researchers have not used statistical analysis to optimize the process of dyeing process of silk fiber by tea stem natural dye enzymatic oxidation with laccase using response surface methodology. Additionally, this dyeing process was a low-temperature dyeing process, which not only saves energy consumption and reduces silk fiber damage but also obtains superbly dyeing results and biological functional properties, achieve the effects of waste utilization and clean dyeing.
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Linna Geng, Nilupa Herath, Felix Kin Peng Hui, Xuemei Liu, Colin Duffield and Lihai Zhang
This study aims to develop a hierarchical reliability framework to evaluate the service delivery performance of education public–private partnerships (PPPs) effectively and…
Abstract
Purpose
This study aims to develop a hierarchical reliability framework to evaluate the service delivery performance of education public–private partnerships (PPPs) effectively and efficiently during long-term operations.
Design/methodology/approach
The research design included development and test phases. In the development phase, three performance layers, i.e. indicator, component and system, in the education service delivery system were identified. Then, service component reliability was computed through first order reliability method (FORM). Finally, the reliability of the service system was obtained using dynamic component weightings. A PPP school example in Australia was set up in the test phase, where performance indicators were collected from relevant contract documents and performance data were simulated under three assumptive scenarios.
Findings
The example in the test phase yielded good results for the developed framework in evaluating uncertainties of service delivery performance for education PPPs. Potentially underperforming services from the component to the system level at dynamic timepoints were identified, and effective preventative maintenance strategies were developed.
Research limitations/implications
This research enriches reliability theory and performance evaluation research on education PPPs. First, a series of performance evaluation indicators are constructed for assessing the performance of the service delivery of the education PPP operations. Then, a reliability-based framework for service components and system is developed to predict service performance of the PPP school operations with consideration of a range of uncertainties during project delivery.
Practical implications
The developed framework was illustrated with a real-world case study. It demonstrates that the developed reliability-based framework could potentially provide the practitioners of the public sector with a basis for developing effective preventative maintenance strategies with the aim of prolonging the service life of the PPP schools.
Originality/value
Evaluating education PPPs is challenging as it involves long-term measurement of various service components under uncertainty. The developed reliability-based framework is a valuable tool to ensure that reliability is maintained throughout the service life of education PPPs in the presence of uncertainty.
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Xuemei Li, Ya Zhang and Kedong Yin
The traditional grey relational models directly describe the behavioural characteristics of the systems based on the sample point connections. Few grey relational models can…
Abstract
Purpose
The traditional grey relational models directly describe the behavioural characteristics of the systems based on the sample point connections. Few grey relational models can measure the dynamic periodic fluctuation rules of the objects, and most of these models do not have affinities, which results in instabilities of the relational results because of sequence translation. The paper aims to discuss these issues.
Design/methodology/approach
Fourier transform functions are used to fit the system behaviour curves, redefine the area difference between the curves and construct a grey relational model based on discrete Fourier transform (DFTGRA).
Findings
To verify its validity, feasibility and superiority, DFTGRA is applied to research on the correlation between macroeconomic growth and marine economic growth in China coastal areas. It is proved that DFTGRA has the superior properties of affinity, symmetry, uniqueness, etc., and wide applicability.
Originality/value
DFTGRA can not only be applied to equidistant and equal time sequences but also be adopted for non-equidistant and unequal time sequences. DFTGRA can measure both the global relational degree and the dynamic correlation of the variable cyclical fluctuation between sequences.
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At present, China’s forestry development is mainly driven by the traditional production factors such as forestry labor force, land resources and capital and thus the top priority…
Abstract
Purpose
At present, China’s forestry development is mainly driven by the traditional production factors such as forestry labor force, land resources and capital and thus the top priority of forestry development is to optimize forestry production factors. Scientific and effective forestry labor input has a significant role in promoting the development of forestry industry. Given that the actual input to forestry labor is not clear, the accuracy of the forestry industry development may be slightly affected. Based on the monitoring project of collective forest tenure reform (RCFT), this paper uses the survey data of 3,500 rural households in seven provinces of China from 2010 to 2014 and 2016 to 2017 to measure the actual labor force in China, and empirically analyzes and studies the factors influencing the development of forestry industry based on the provincial data of forestry in China, and further discusses the heterogeneous impact of forestry production factors on the development of forestry industry.
Design/methodology/approach
In this paper, the generalized least squares estimation model is used to calculate the actual number of forestry labor in China, and then the Cobb–Douglas production function is selected to explore the influencing factors of forestry industry development.
Findings
The results show that the actual number of forestry labor force in China continues to decline and the degree of reduction varies from different regions. The forestry labor is a major factor that promotes the development of the forestry industry, but this promotion is affected by the low matching degree between the forestry production factors and thus further inhibits the development of the forestry industry. Due to the time lag of the reform, the implementation of RCFT first weakens and then promotes the development of forestry production. Further on, the forestry labor input is heterogeneous in land resource endowment, forestry investment source and the proportion of management personnel.
Originality/value
Therefore, researches show that the feasible way to promote the development of forestry industry is to expand the scale of forestry labor force, optimize the mutual allocation of forestry production factors, enhance the input of human capital in forestry and deepen the RCFT.
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Xuemei Wang, Hao Wang, Guoying Hong, Dehong Ma, Jixiang He, Hudie Zhao and Dongdong Zhang
The purpose of this study is to improve the stability and dyeing properties of natural curcumin by adsorption packaging technology, and promote the clean dyeing technology of wool…
Abstract
Purpose
The purpose of this study is to improve the stability and dyeing properties of natural curcumin by adsorption packaging technology, and promote the clean dyeing technology of wool fabrics.
Design/methodology/approach
The response surface method was used to optimize the dyeing process of wool fabrics. The color fastnesses and the K/S value of the dyed wool fabrics were tested and analyzed, as well as the scanning electron microscopy (SEM) observation of wool fibers.
Findings
The mordant dyeing method was optimized using the response surface method under pH 3.5 and a 1:50 dye bath ratio. The results showed that the mordant dyeing method was one-bath, two-step post-mordant and the optimized dyeing process was as follows: dyeing time 70 min, dyeing temperature 70°C and the dosage of mordant was 2% and yielding a K/S value of 35.22. The dyed wool had excellent rub and wash fastness (grade 4+), but inadequate light fastness, to be improved later. The results of SEM demonstrated that the optimized dyeing processes had no adverse effects on wool fibers.
Originality/value
No comprehensive and systematic study reports have been conducted on the dyeing process of wool fabric using natural curcumin pigment, which is adsorbed and packaged by ZIF-8, and researchers have not used statistical analysis to optimize the dyeing process using response surface methodology.
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Chong Wang, Yingjie Wang, Kegu Adi, Yunzhong Huang, Yuanming Chen, Shouxu Wang, Wei He, Yao Tang, Yukai Sun, Weihua Zhang, Chenggang Xu and Xuemei He
The purpose of this paper is to establish an accurate model to quantify the effect of conductor roughness on insertion loss (IL) and provide improved measurements and suggestions…
Abstract
Purpose
The purpose of this paper is to establish an accurate model to quantify the effect of conductor roughness on insertion loss (IL) and provide improved measurements and suggestions for manufacturing good conductive copper lines of printed circuit board.
Design/methodology/approach
To practically investigates the modified model of conductor roughness, three different kinds of alternate oxidation treatments were used to provide transmission lines with different roughness. The IL results were measured by a vector net analyzer for comparisons with the modified model results.
Findings
An accurate model, with only a 1.8% deviation on average from the measured values, is established. Compared with other models, the modified model is more reliable in industrial manufacturing.
Originality/value
This paper introduces the influence of tiny roughness structures on IL. Besides, this paper discusses the effect of current distribution on IL.