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Brand storytelling is an effective marketing tool. However, when choosing whether to tell more or tell less, it remains unclear which of these two narrative styles is most effective. This study aims to examine whether blank-leaving(less) leads to favourable brand attitudes and compares its effects on consumers’ story immersion, to non-blank-leaving(more).

Two experiments were conducted to test the hypotheses. In Study 1, a single-factorial design was used with 252 participants assigned at random to one of two narrative conditions: blank-leaving or non-blank-leaving. Study 2 replicated Study 1 and investigated the moderating role of implicit mindsets.

The results show that a blank-leaving narrative style increases favourable brand attitudes. Consumers present deeper immersion in the brand story that uses blank-leaving, as compared to non-blank-leaving, leading to a more favourable brand attitude. Furthermore, this effect is stronger for individuals with growth mindsets.

Telling the brand story using a blank-leaving narrative style is more effective in catching consumers’ attention than non-blank-leaving. In particular, a blank-leaving narrative is a good approach for targeting consumers who have a growth mindset.

To the best of the authors’ knowledge, this research is the first to investigate and compare the effects of blank-leaving and non-blank-leaving narrative styles on brand attitudes in the context of storytelling marketing.

The purpose is to investigate how to create a new premium new energy vehicle brand.

This study employed a two-stage design. Firstly, a single-case study of NIO was undertaken to execute a thematic analysis, from which propositions were proposed and a theoretical model was constructed. Subsequently, quantitative data were collected through the questionnaire method to empirically test the model developed in the first stage.

NIO creates great user experience through four aspects: product, service, digital touchpoints and lifestyle. Functional experience is shaped by product and digital touchpoints, while emotional experience is affected by service and lifestyle. NIO wins extremely high user satisfaction through great user experience. User satisfaction is affected by both functional and emotional experience. Taking extremely satisfied users as the core, NIO leverages word-of-mouth recommendations to increase brand awareness and build premium brand image, so as to achieve high performance in the long term.

This study contributes to the literature by proposing and testing a theoretical model of creating a new premium new energy vehicle brand. It highlights the significance of emotional factors in the process of creating a new premium brand. It proposes employing the “ripple model” to translate user satisfaction into financial performance. It provides a three-step guide to creating a new premium brand for managers.

This first chapter explores the basic foundation of corporate ethics: the human person in all its dignity and mystery, its corporeality and emotionality, and its cognitive and volitive capacities of moral development. Four fundamental characteristics of the human person, namely individuality, sociality, immanence, and transcendence, will be examined for their potential to understand, live, experience, and witness corporate ethics and morals. We explore the profound meaning and mystery of human personhood invoking several philosophies of the good and human dignity as exposed by Aristotle and Thomas Aquinas in the West, by the doctrine of Dharma in the East as expounded by Gautama Buddha, Mahabharata, and Bhagavad Gita, and by Prophets Confucius and Tao, in the East. Several contemporary cases of great human personhood are analyzed: for example, Peace Nobel Laureate Nelson Mandela from South Africa (1993) and Peace Nobel Laureate Liu Xiaobo from China (2017) – cases of human abuse that turned into triumphs of human dignity.

This paper aims to present a simplified method to predict the pressure of the recess, no matter whether the tilt center coincides with the geometric center of the hydrostatic journal bearings.

To validate the effectiveness of the presented model, computational fluid dynamics (CFD) method and experimental method are performed in this study.

By comparing the CFD results and the experimental results, the pressure of the recess is related to the tilt direction, the tilt center, the width of the land and the circumferential angle of the land.

The mathematic model requires equivalent resistance of land edge – tilt position, tilt direction, tilt angle and the thickness of oil film instead of any digital iteration. Furthermore, a novel experimental apparatus including a circular hydrostatic bearing called ball bearing is designed to study the tilt effect produced by manufacturing error and offset load force on the pressure of the recess.

Moral agents have moral choice. This chapter argues that moral choice denies historical inevitability when moral choice is informed by both moral imagination and historical imagination. I explore this by way of one specific historical example which should be used, as the philosopher Bernard Mayo argued, as a moral exemplar. In pursuing my arguments I utilise work by Sir Isaiah Berlin, amongst others. I do though take issue with Berlin, whom I argue has confused not the nature but the role of historical imagination, claiming dominance for it where it cannot dominate. I conclude with historical inevitability being refuted by moral choice, informed by both moral imagination and historical imagination.I argue that the refutation of historical inevitability has implications for Australian businesses in their current dealings with the People’s Republic of China. Australia escaped the Global Financial Crisis because of Chinese purchases of Australian commodities. But Australian business in trading with China is trading with an unjust regime. Hoffman and McNulty (2009) argue that regarding a regime such as China we can ‘learn from our past’. Regarding the past I argue that Australian business executives dealing with China would benefit by studying the historical example of Churchill’s May 1940 decision and should use that as a moral exemplar. Earlier generations of Australian managers contemptuously dismissed Chinese workers. The current generation of Australian managers, who fail to morally acknowledge China’s workers and citizens, risks being equally contemptuous, dismissive and racist.

The purpose of this paper is to draw on social exchange theory and heuristic–systematic model to examine how peer-to-peer (P2P) lending firms can enhance their customer acquisition by achieving mobile social media popularity.

Content data collected from multiple sources (websites and mobile applications) were employed to validate the research model.

The mobile social media popularity of P2P lending firms positively influences their customer acquisition. Furthermore, the heuristic cues (i.e. source credibility and content freshness) and the systematic cue (i.e. transaction relevance) potentially affect the firms’ mobile social media popularity.

Mobile social media is not only a platform for firms’ image-building but a critical means of acquiring actual customers. The appropriate use of heuristic–systematic cues in a mobile interface is useful for firms to achieve high user popularity despite the challenges derived from the mobile context.

To achieve higher user popularity in the competitive online world, firms should dedicate greater effort in determining the adequate heuristic–systematic cues designed for the interface of their mobile social media account. The effect of popularity can then help the firms acquire more customers.

This study extends the understanding of social exchange in the context of mobile social media accounts and enriches the knowledge on business value of mobile social media popularity. This paper also contributes to the literature by relating heuristic–systematic cues to firms’ mobile social media popularity.

With the development of mobile internet, instant messaging (IM) applications have gradually changed the way to receive information and communicate with friends. Considered as one of the important social media platforms, WeChat is the most popular IM application in China. This paper aims to examine the influence factors of haze information’s dissemination in WeChat.

Based on the theory of information dissemination and the theory of motivation, three information dissemination elements including information source, information and information receiver were proposed in the structural equation model. The model was tested using data collected from both online and offline questionnaire survey results. The data analysis from 170 valid responses confirmed the path effects that emotional motivation, social motivation of information receiver and the credibility of information source positively influenced WeChat users’ re-transmission intention and information emotional tendency negatively influenced their re-transmission intention.

The research model revealed these key factors that affected dissemination of haze information in WeChat. More importantly, it provided a decision-making framework to release the public emergency information in WeChat. Hence, the paper made an important contribution to practical guidance to relevant decision makers.

This study contributes to the literature on examining factors affecting the haze information transmission in WeChat. A framework was proposed to describe the information dissemination process which comprises information source, information and information receiver.

The purpose of this paper is to describe a computer‐aided design/manufacturing (CAD/CAM) system for fabricating facial prostheses.

The CAD/CAM system can be used for fabricating custom‐made facial prostheses with symmetrical or asymmetrical features. This system integrates non‐contact structured light scanning, reverse engineering and rapid prototyping manufacturing technology. Fringe projection based on the combination of the phase‐shift and grey‐code methods is used for data collection. A robust approach is proposed to calculate the mid‐plane of the human face without any knowledge of the centroid position or the principal axis in data processing.

Results show that the proposed method increases the fabrication accuracy and reduces the operating time. Patients were satisfied with the rehabilitation results as the custom‐made facial prostheses fitted them well.

This study improves the fabrication accuracy of facial prostheses. Three‐dimensional data of the facial surface of a patient needing a facial prosthesis were obtained with almost no harm to his body; after a series of robust processes, a precise and suitable aesthetic facial prosthesis was fabricated.

This system has bright prospects for clinical application because of its advantages over other methods in terms of speed, accuracy, safety, cost, etc.

This study aims to expand the reliability and special functions of lightweight materials for high-end equipment and green manufacturing, so that it is the first such research to carry out nano-composite technology of nickel-coated carbon nanotubes (Ni-CNTs)-based titanium-zirconium chemical conversion on aluminum alloy substrate.

Corrosion behavior of various coatings was investigated using dropping corrosion test, linear polarization and electrochemical impedance spectroscopy. The results showed that the corrosion resistance of the nano-composite conversion coatings was significantly improved to compare with the conventional titanium-zirconium conversion coating. The morphology and microdomain characteristics of the nano-composite conversion coatings were characterized by SEM/eds/EPMA, which indicated that the CNT or Ni-CNTs addition promoting the integrity coverage of coatings in a short time.

Surface morphology of titanium-zirconium (Ti-Zr)/Ni-CNT specimens exhibited smooth, compact and little pores. The nano-composite conversion coatings are mainly composed of Al, O, C and Ti elements and contain a small amount of F and Zr elements, which illuminated that CNT or Ni-CNT addition could co-deposit with aluminum and titanium metal oxides.

The study of corrosion resistance of nano-composite conversion coatings and the micro-zone film-formation characteristics would be provided theoretical support for the development of basic research on surface treatment of aluminum alloys.

The purpose of this paper is to elucidate the influences of the animal fat and fatty acid type on the formation of polycyclic aromatic hydrocarbons (PAHs) and to propose a formation mechanism of PAHs in fat during electric roasting, which is a method of non-direct-contact-flame heating.

The effects of animal fats and model fat on the formation of PAHs were valued on the basis of the ultra high-performance liquid chromatography data. The corresponding products of the FAME pyrolysis were detected by TG-FTIR. The proposal formation mechanism of PAHs was based on the summary of the literature.

Contrary to the International Agency for Research on Cancer, DF had higher risk with 280.53 ng/g of concentration after being roasted than the others animal fats of red meat in terms of PAHs formation. This research also ensured the importance of fat on PAHs formation, the concentration of PAHs in pure fats was higher after being electric roasted than that in meat patties and juice which made from corresponding animal fat. What is more, during pure animal fats and meat products being processed, less PAHs formed in the fat with lower extent of unsaturation and lower content of linolenate. In the same way, methyl linolenate demonstrated the significant increasement to PAHs formation compared to the other fatty acids. And, the number of carbon atom and the extent of unsaturation in fatty acid affects the formation of PAHs during roasting. The detection of alkene and alkane allows to propose a formation mechanism of PAHs during model fat being heated. Further study is required to elucidate the confirm moleculars during the formation of PAHs.

This work studied the effect of the carbon atom number and the unsaturation extent of fats and model fats on the formation of PAHs. This work also assure the important of alkene and alkane on the pyrolysis of model fats. This study also researched the formation and distribution of PAHs in pure fats and meat products after being heated.