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The purpose of this study is to systematically investigate the factors influencing the adoption and utilization of ChatGPT in the Thai context, using the Technology Acceptance Model (TAM) as a theoretical foundation which bridges the gap between technological innovation and local adoption dynamics, providing critical insights for future technology implementations in similar contexts..

To validate six hypotheses, this study engages 400 respondents residing in Bangkok. Data were collected through a rigorously designed structured survey and analyzed via descriptive and inferential statistical techniques using confirmatory factor analysis and structural equation modeling to validate hypotheses including mediating effect of attitude toward behavior (ATB).

The findings indicate that all determinants significantly influence the intention to adopt ChatGPT (IAC). Additionally, the ATB plays a pivotal role in mediating the relationship between perceived usefulness, perceived ease of use and IAC.

This research shed a new light on emerging trends of Thais’ motivations toward ChatGPT adoption. This may provide an insight into further development and practical implications for businesses.

Women entrepreneurs are having increasingly profound impacts on the global economic landscape, although little is known about what supports or restricts women’s entrepreneurial attempts. The purpose of this paper is to explore the perceptual (i.e. presence of role models and fear of failure) and cognitive (i.e. opportunity recognition and entrepreneurial knowledge) mechanisms that influence a women’s choice of an entrepreneurial career.

A transnational sample of 9,716 women participating in global entrepreneurship monitor (GEM) survey was examined using logistical regression analysis.

The results indicate that role models, opportunity discovery and entrepreneurial knowledge have a significant and positive influence on female respondents’ entrepreneurial intentions. Interestingly, fear of failure is not related to their entrepreneurial intention, which challenges the prevailing assumption that the worries about new venture outcomes are the primary suppressor of women’s entrepreneurship.

This study sheds new light on the intention of becoming women entrepreneurs, which has multiple implications for originality/value. This study sheds new light on the intention of becoming women entrepreneurs, which has many implications for policymakers. Moreover, theoretical contributions and directions for future research are discussed.