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Many executives contend that creating value for shareholders is the primary objective of management. But in focusing so strongly on the bottom line, have US firms neglected the customer?

Considers cases of new product launches where market analysis suggests that the product will fail but when pushed through by an entrepreneur proves to be a commercial success. Describes the process of product introduction to fill unrecognized needs as Ready‐Fire‐Aim, since the market can only be appreciated after the launch. Concludes that product champions must be in a corporate culture that allows risk, and should be prepared to risk their job on a risky venture.

The management of a diversified corporation needs to be able to recognize new opportunities for profitable growth. And it also needs to know when one of its businesses is no longer compatible with long‐range growth plans. The symptoms may be a short‐term or long‐term lack of profit, a lack of fit, a need for cash, or a business with volatile year‐to‐year earnings that make it unattractive to Wall Street. However, once divestment comes into the picture, the first thing management needs to consider is, can the unit be sold without materially affecting its continuing lines of business.

Key structural changes in the business environment have affected the basic strategic elements of the chemical industry in the last decade. These environmental changes have not run their full course and require continual attention in strategic planning in an industry that shipped $187 billion in products in 1981.

Radio broadcasting is a fragmented industry — one in which many of the local stations are small, and stations have little chance to establish a dominant market share. Since there are many such fragmented manufacturing and service industries in the U. S., and competitive tactics to gain market share are not always successful in such industries, we'd like to offer a different strategy: cooperation. We'll illustrate how it's done, using a case history describing the cooperative effort of the New York Market Radio Broadcasters Association (NYMRAD) — the trade association of the New York Metropolitan Area radio stations. Its members worked together to increase the total market through development of unexploited niche groups of advertisers. In less than two years, this plan has added significantly to total New York radio station advertising revenues.

Corporate America has never been as engrossed in the techniques and formulas of competitive analysis and strategy as it has been over the last 10 to 15 years. At the same time that U.S. firms were losing large parcels of strategic ground to Japanese and German companies, prominent organizations and individuals throughout American business were busy lining up behind a number of popular business theories, most notably:

Although cannibalism is seldom desirable, it can be tolerated under certain conditions. This paper illustrates those conditions and shows that cannibalism may not be so bad after all.

Consumers buy what they perceive, and what they perceive is heavily influenced by the cues — brand name, packaging, color — that marketers send to them. This article reports on an empirical study that demonstrates the influence of color in cueing consumers to the taste of pudding. Vanilla pudding, colored to look like chocolate pudding, was perceived by consumers as tasting like chocolate pudding. The results indicate that color is a more influential cue than taste in the consumers' perception of the flavor of the pudding.

The purpose of this paper is to investigate the influence of social commerce constructs (SCCs), social support and relationship quality on social commerce intentions, which lead to use behaviour of social networking sites for social commerce.

Data were collected from 343 users of social networking sites in Pakistan. The data analysis was conducted using PLS-SEM.

The results show that SCCs have empowered consumers through the existence of virtual groups, ratings and reviews and recommendations and referrals, thereby having a significant impact on social commerce intentions. The relationship quality with social networking sites, measured through commitment, satisfaction and trust, also proved to be a leading forecaster of social commerce intentions. The impact of social support could not positively influence the relationship quality with the social networking site. However, social support influences the social commerce intentions significantly.

Future research should enrich model with some moderating variables and data may be collected from actual online shoppers only.

This study provides valuable insights to retailers to formulate their social commerce strategies as per decision factors results to have maximum engagement of consumers in social commerce.

The study proposes the unique model for finding the social commerce intentions and use behaviour using social support theory, relationship marketing theory and information systems literature.