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Balancing the Needs of Customers and Shareholders

William Copulsky

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 June 1991

598

Abstract

Many executives contend that creating value for shareholders is the primary objective of management. But in focusing so strongly on the bottom line, have US firms neglected the customer?

Citation

Copulsky, W. (1991), "Balancing the Needs of Customers and Shareholders", Journal of Business Strategy, Vol. 12 No. 6, pp. 44-47. https://doi.org/10.1108/eb039455

Publisher

:

MCB UP Ltd

Copyright © 1991, MCB UP Limited

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