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As in the case with computers and automobiles, marketing seems to seek constantly new and improved models.

A major shift has occurred since the 1970s in the way newspapers do business, largely due to the impact of marketing research on newsroom decisions. Research used to identify and meet the needs of the newspaper‐reading public has become a way of doing business in an increasingly competitive media climate. This national survey of executive and managing editors randomly selected from the Editor and Publisher Yearbook tracks the trend in the USA of creating special sections to meet readers’ interests as identified through marketing and focus group research. It also found that the newsroom staff was responsible for the production of these sections. Previous research has focused on the evolution of marketing practices in newsrooms. This research statistically documented these practices as a national trend.

This research provides accounting-ethics authors and administrators with a benchmark for accounting-ethics research. While Bernardi and Bean (2010) considered publications in business-ethics and accounting’s top-40 journals this study considers research in eight accounting-ethics and public-interest journals, as well as, 34 business-ethics journals. We analyzed the contents of our 42 journals for the 25-year period between 1991 through 2015. This research documents the continued growth (Bernardi & Bean, 2007) of accounting-ethics research in both accounting-ethics and business-ethics journals. We provide data on the top-10 ethics authors in each doctoral year group, the top-50 ethics authors over the most recent 10, 20, and 25 years, and a distribution among ethics scholars for these periods. For the 25-year timeframe, our data indicate that only 665 (274) of the 5,125 accounting PhDs/DBAs (13.0% and 5.4% respectively) in Canada and the United States had authored or co-authored one (more than one) ethics article.

The author describes how he entered the marketing field and describes his contributions in four sections: articles written, books published, students nurtured, and executives consulted and trained. He describes his contributions to the marketing field in nine areas: marketing theory and orientations, improving the role and practice of marketing, analytical marketing, the social and ethical side of marketing, globalization and international marketing competition, marketing in the new economy, creating and managing the product mix, strategic marketing, and broadening the concept and application of marketing.

Analyses the ability of ability of copywriters to perceive the attitudes of various target group towards their advertising material. Uses Swedish copywriters based in Finland as an example. Outlines a trend towards a particular type of copy which uses short‐clipped sentences, with abbreviations in headlines and text. Focuses on this type of copy for the survey. Defines four target groups for discussion: Younger women with higher education. Younger women. Men with lower education. Younger men. Reveals findings, inter alia, that: Only traditional copywriters had correct expectations of the target group's attitudes. Pointillist copywriters wrongly anticipated more proactive attitudes towards short‐clipped advertising copy. Concludes that more attention should be paid to the linguistic features of advertising copy.

The proliferation of various interpretations of the marketing concept suggests a lack of unanimity as to its meaning. This article outlines five definitional “schools” of the marketing concept.

Concerns itself with the way in which company images are formed and disseminated and discusses work carried out among the employees, suppliers and purchasers of a heavy goods manufacturing company. Argues that company employees should be made the focus of attention, since these are potential salesmen in the widest sense of the world. Suggests a company's experience, particularly in the industrial and service sectors will rely heavily on personal contact with employees, e.g. employees will portray an image of the company as it effects them. Proposes that all people external to the company but coming into contact with it receive the same image. Pinpoints a questionnaire involving a company image profile of engineering where employees are slightly pessimistic – includes these in question and answer format. Concludes that a company's good image among its employees and subsequently among those outside it, rests in the hands of top management. – and how can this be ignored?