A SEARCH FOR CONSTANTS: THE “HEAVY USER” REVISITED!
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Abstract
As in the case with computers and automobiles, marketing seems to seek constantly new and improved models.
Citation
Cook, V.J. and Mindak, W.A. (1984), "A SEARCH FOR CONSTANTS: THE “HEAVY USER” REVISITED!", Journal of Consumer Marketing, Vol. 1 No. 4, pp. 79-81. https://doi.org/10.1108/eb008118
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited