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Environmental issues have triggered the need for sustainable behavior around the globe. The tourism industry’s rapid growth also contributes to environmental degradation through natural resource depletion and excess water and energy utilization. Based on social identity theory, this study aims to assess the impact of environmental corporate social responsibility initiatives on green customers’ citizenship behavior. Furthermore, the study assesses the mediating effects of green trust, customer–company identification and green image.

This study is a quantitative approach, and purposive sampling technique was used to collect the data from the hotels’ customers from northern areas of Pakistan. This study used partial least square-structural equation modeling to analyze the data of 426 customers.

The study’s findings show that environmental corporate social responsibility initiatives significantly impact green customers’ citizenship behavior, green trust, customer–company identification and green corporate image. However, the relationship between green corporate image and green customers’ citizenship behavior was insignificant. Furthermore, the study’s results revealed that green trust and customer–company identification partially mediate between environmental corporate social responsibility initiatives and green customers’ citizenship behavior.

The findings suggest that hotels’ environmental corporate social responsibility initiatives improve green customer citizenship behavior, green trust and enhance customer–company identification. Therefore, hotel industry managers should consider reinforcing existing environmental corporate social responsibility initiatives and make further efforts to highlight the importance of such initiatives for environmental sustainability, which ultimately affects customers’ green customer citizenship behavior.

This research developed a novel framework to understand green customers’ citizenship behavior in the tourism industry. It extended the literature on environmental corporate social responsibility initiatives and green customers’ citizenship behavior. In addition, the research adds value by confirming the significant direct and mediating role of customer–company identification in tourism industry context.

The purpose of this research paper is to predict sustainability-driven entrepreneurship intention among university students in the developing market (Pakistan).

The target population of this study was university students in Pakistan. According to UNDP (2017) report, Pakistan has the largest youth population. More than 64% of the total population (210 million) is below 30 years of age. If trained properly, this huge chunk of the population could become a source of intellectual capital for the development of the nation. The quota based on age sampling technique was used to collect the data from university students in Karachi because more than 64% of the Pakistan population is below 30 years of age.

The findings reveal that university entrepreneurial support has a strong influence on attitude toward sustainable entrepreneurship and entrepreneurial self-efficacy.

The role of university entrepreneurial support, environmental concern and students’ entrepreneurial self-efficacy are vital factors in sustainability-driven entrepreneurship. This study enriches the literature of green entrepreneurship helping to understand university students’ intention for sustainable entrepreneurship. The outcome of this study would help strategists and environmental academicians to guide university students regarding the launch of sustainable ventures.

To the best of authors’ knowledge, this is one of the first studies to explore the effects of environmental concern on entrepreneurial intention among university students in the context of a developing country – Pakistan.

The purpose of this study is to examine the impact of spiritual values (i.e. sense of community, sense of meaning and wisdom) on employee loyalty. Spiritual values are widely accepted by scholars and practitioners as a fundamental element for employee performance. This study explored and enriched the body of knowledge on spiritual and Islamic values, as it investigated the interactive effect of Islamic work ethic (IWE). The theoretical foundation of this research is based on social exchange theory.

A cross-sectional design with purposive sampling was used to collect data from the airline industry. A partial least square (PLS) second-generation structural equation modeling method (Smart-PLS software) was used to test the hypothesized relationship.

The study findings revealed that giving importance to spiritual values could add value to the performance of the organization. In addition, based on study findings, organizations should give high priority to Islamic orientations at work and promote IWEs in the true sense.

The scope of the study is one of the limitations. This study was unable to get a random sample due to the unavailability of a comprehensive and complete list of employees. In addition, from a methodological point of view, this research relied on a single source, which is subjected to bias. Future studies should replicate and test the applicability of the current framework in any other global context.

To the best of the author’s knowledge, no studies in past tested these relationships, which is a contribution to the literature. This research should be an avenue for further inquiries using more rigorous approaches.

Based on the intellectual capital (IC) theory and the resource-based view (RBV), the paper seeks to elucidate the direct and indirect relationships between IC and competitive advantage in small and medium enterprises (SMEs). Therewithal, besides examining the mediating role of innovation capabilities in the IC-competitiveness link, it scrutinizes the moderating effect of entrepreneurial orientation in causing IC to boost competitiveness in SMEs through flourishing innovation capabilities.

Data were collected from 206 participants working in SMEs operating in the Kingdom of Saudi Arabia with the help of a structured questionnaire distributed through LinkedIn. Partial least square (PLS)-based structural equation modeling (SEM) using SmartPLS 4.0 has been performed to calibrate the auxiliary and structural models.

Based on the empirical analysis, IC significantly and directly enhances the competitive advantages of SMEs. Additionally, innovative capability has been found to be a complementary partial mediating condition in enabling IC to foster competitiveness in SMEs. Furthermore, the moderated mediation analysis reveals that innovation capabilities strongly mediate the association between IC and competitiveness in SMEs, characterizing higher entrepreneurial orientation.

The study provides significant insights to academicians and practitioners seeking to comprehend or configure interactions among IC, innovation capabilities, and entrepreneurial orientation in maturing competitiveness among SMEs, especially in emerging economies. Furthermore, the study provides a valuable integrative perspective on SMEs’ competitiveness by involving three voguish constituents of contemporary scholarly discourse grounded into the leading underpinning theoretical perspectives, such as IC theory, RBV, and entrepreneurship theory.

The uniqueness of this model lies in its rich theory-laden conceptualization and explanation that could extend theoretical debate and managerial action to the next levels.

Developing and maintaining green innovation (GI) and environmental performance (EP) has become a significant challenge for every organization. The present paper attempts to confirm the contributions of technology leadership (TL) and green HRM (GHRM) to green work engagement (GWE), GI and EP. The study also recognizes GWE’s contribution to connecting TL, GHRM, GI and EP.

The study applies a deductive approach where data are gathered through questionnaires from employees of manufacturing firms in Egypt. Consequently, the study utilizes 312 cases to draw its conclusions.

With regard to analysis, the researcher used path analysis through AMOS and established a positive effect of TL on GI and EP but a negative on GWE. GHRM has been confirmed to predict GWE, GI and EP positively. Furthermore, GWE positively influences GI and EP among the employees of manufacturing firms in Egypt. The indirect paths establish a significant contribution of GWE in developing the links between TL and EP, GHRM, GI and EP. On the other hand, it negatively affects the link between TL and GI.

The study assists employers in setting green goals for their employees by offering the required knowledge, skills and training for green environmental management. The study also benefits employees’ workplace green behaviors in performance appraisals and promotions.

The study’s originality assists in overcoming the remaining gaps in the literature by enriching the penetration of the literature from a developing context.

This study aims to explore the various factors influencing students’ intentions toward sustainable entrepreneurship by investigating the case of Albania. Specifically, among the intention antecedents, it explores the role of environmental awareness and green consumption commitment.

A conceptual model is created to integrate the theory of planned behavior with additional sustainability-oriented factors, providing a comprehensive examination of the factors influencing higher education students’ intentions to embark on sustainable entrepreneurial ventures. A questionnaire was designed and administered to a sample of 411 third-year bachelor students at the University of Tirana, Albania, during the 2023–2024 academic year. This study posits nine hypotheses and uses structural equation modeling to evaluate the direct and indirect effects of self-efficacy, environmental awareness, education, entrepreneurial knowledge and green consumption commitment on sustainable entrepreneurship intentions.

The findings confirm that self-efficacy, personal attitude and subjective norms directly impact students’ intentions to engage in sustainable entrepreneurial activities. In addition, the paper finds that environmental awareness influences commitment to green consumption and indirectly affects sustainable entrepreneurship intentions among students. Entrepreneurial education and knowledge have a significant indirect effect as well, highlighting the crucial role of higher education institutions in fostering an environment conducive to sustainable entrepreneurial initiatives through curriculum reorientation toward Sustainable Development Goals (SDGs) and promoting environmental stewardship.

This research enriches the sustainable entrepreneurship literature by shedding light on the antecedents of sustainable entrepreneurship intention among students, particularly in a developing country like Albania. It offers novel insights into the integral role of HEIs in nurturing future entrepreneurs equipped to tackle environmental challenges through innovative solutions. Furthermore, the study’s findings emphasize the importance of incorporating sustainability-focused values into educational frameworks, presenting a case for policy changes and curriculum development supporting sustainable development.