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Article
Publication date: 28 January 2025

Erdal Eroğlu, Mine Aydemir Dev and Kübra Dalgın

The purpose of this study is to examine the moderating role of university environmental performance in the relationship between students’ environmental awareness and behavior…

25

Abstract

Purpose

The purpose of this study is to examine the moderating role of university environmental performance in the relationship between students’ environmental awareness and behavior, with a particular focus on the imperative for universities to adopt comprehensive sustainability frameworks.

Design/methodology/approach

Using a quantitative research methodology, the study administered a survey to 775 undergraduate students from diverse academic departments at a public university. The survey aimed to assess students’ environmental awareness, behaviors and perceptions of university environmental performance. The Mann–Whitney U test, Wilcoxon signed-rank test and Friedman test were applied, and a simple moderation analysis was performed.

Findings

The results indicate that environmental awareness significantly influences students’ environmental behaviors. Crucially, the perception of environmental performance moderates the relationship between environmental awareness and behavior. The relationship between environmental awareness and environmental behaviors becomes stronger when environmental performance increases.

Research limitations/implications

While the scope of this research is limited to a single institution, potentially limiting the generalizability of the findings, future studies could extend this investigation to multiple universities to confirm and expand upon these results.

Originality/value

This research contributes to the existing body of literature by emphasizing the critical role universities play in cultivating students’ environmental awareness and behaviors, and it underscores the importance of institutional environmental performance in promoting sustainable practices within academic environments. Although previous research has explored environmental awareness and behavior, this study offers a unique contribution as it establishes a connection between the awareness-behavior gap and environmental performance.

Details

International Journal of Sustainability in Higher Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1467-6370

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Article
Publication date: 2 May 2017

Suraya Hamid, Mohamad Taha Ijab, Hidayah Sulaiman, Rina Md. Anwar and Azah Anir Norman

The explosion of social media use such as Facebook among higher education students is deemed to have great potential in widely disseminating environmental sustainability awareness

11105

Abstract

Purpose

The explosion of social media use such as Facebook among higher education students is deemed to have great potential in widely disseminating environmental sustainability awareness. The paper aims to capture, summarise, synthesise and comment on the role of social media to garner interest of students and staff on environmental sustainability issues.

Design/methodology/approach

Systematic literature review technique is adopted, and three selected online databases were searched for relevant papers for review. Specific data were extracted from each paper, and the discussion section was based on the developed research questions.

Findings

Higher education needs to fully leverage the ubiquity of social media to extend how environmental sustainability is viewed by the students and staff. Sustainability practices conducted at the university level such as recycling, reduction of electricity and water consumptions and paper reduction in classroom and used to engage students on environmental matters. For staff, social media can be leveraged as to convey the university policy and assist in their quest to become full-fledged green universities.

Research limitations/implications

Some of the limitations of this research include the lack of keyword search using synonyms or related terms equivalent to the term “awareness”, lack of forward and backward searches, and the papers were searched until end of 2013 only. Future research needs to take advantage of the current limitations to investigate this topic and be empirically supported by theories using quantitative, qualitative or mixed-method-based research. Future studies could also develop relevant frameworks to propose an effective use of social media for creating environmental sustainability awareness in higher education.

Practical implications

Propagations of environmental sustainability awareness in higher education would be more effective with the use of social media.

Social implications

In principle, the increase of environmental awareness level would increase the students’ good behavioural conduct on environmental sustainability.

Originality/value

While the broad topic of environmental sustainability in higher education is widely discussed, the role of social media in shaping environmental sustainability awareness is still under researched. This situation provides a significant potential for exploration by sustainability researchers to craft their investigation on the effective role of social media in creating environmental awareness in higher education.

Details

International Journal of Sustainability in Higher Education, vol. 18 no. 4
Type: Research Article
ISSN: 1467-6370

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Article
Publication date: 3 May 2022

Hashim Zameer and Humaira Yasmeen

The purpose of this study is to explore the role of environmental awareness, environmental concerns, and green innovation toward green purchase intentions. This paper…

5022

Abstract

Purpose

The purpose of this study is to explore the role of environmental awareness, environmental concerns, and green innovation toward green purchase intentions. This paper theoretically extends the existing knowledge on the subject matter and adds value to the existing knowledge.

Design/methodology/approach

Based upon the existing literature and relevant theories the study developed several assumptions/hypotheses. To test the hypothesis, a comprehensive data set that was collected through online survey method was utilized. For the empirical analysis the study employed structural equation modeling technique.

Findings

The results from the study indicated that environmental awareness significantly reinforce green purchase intentions. Whereas, the authors could not find evidence for the direct influence of green innovation on green purchase intentions. The analysis show, green product knowledge and environmental concerns partially mediate the relationship among environmental awareness and green purchase intentions. However, green product knowledge and environmental concerns fully mediate the relationship among green innovation and green purchase intentions.

Originality/value

The study measures the role of green innovation, environmental awareness, environmental concerns, and green product knowledge toward green purchase intentions which is pivotal for sustainable consumption. Similarly, the study adds value to the existing research on the management of environmental awareness and protection through reinforcing green purchases.

Details

Marketing Intelligence & Planning, vol. 40 no. 5
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 24 March 2022

Bekir Değirmenci, Yakup Durmaz, Ahmet Fidanoğlu and Sibel Değirmenci

This study aims to discover whether COVID-19 phobia has a positive and significant effect on the stress, depression and anxiety levels of industrial consumers in addition to…

944

Abstract

Purpose

This study aims to discover whether COVID-19 phobia has a positive and significant effect on the stress, depression and anxiety levels of industrial consumers in addition to reveal whether environmental awareness plays a mediating role between COVID-19 phobia and stress, depression and anxiety.

Design/methodology/approach

In this study, a quantitative method was used to reveal the role of anxiety, depression and stress (psychological effects) and environmental awareness caused by covid-19 phobia on industrial consumers. The universe of the study is small and medium-sized enterprises operating in the province of Sanliurfa, which is located in the southeast region of Turkey and the second largest city in the region, and are industrial customers. Questionnaire method was used in the study. In addition, data were collected from 406 people who agreed to participate in the study. In the study, in which intermediary and regulatory analyzes were made, the process macro program was used.

Findings

The results show that there is a medium relationship between COVID-19 phobia and environmental awareness; and COVID-19 phobia and stress, depression and anxiety. No relationship was found between environmental awareness and stress, depression and anxiety. COVID-19 phobia was found to have a positive and significant effect on environmental awareness and stress, depression and anxiety, while environmental awareness was found to have no effect on stress, depression and anxiety. Finally, environmental awareness was found to play a mediating role between COVID-19 phobia and stress, depression and anxiety.

Research limitations/implications

In this study, four hypotheses were developed. Of these hypotheses, three are for the simple effect and one for the mediation effect. Out of four hypotheses, three were supported. The most important inference obtained from the study was finding the mediation effect of environmental awareness between COVID-19 phobia and anxiety, depression and stress.

Originality/value

To the best of the authors’ knowledge, no studies in the literature were made on the relationship among COVID-19 phobia, environmental awareness, stress, depression and anxiety. This study also examines the mediating effect of environmental awareness in the relationship between COVID-19 phobia and stress, depression and anxiety. The fact that the study is on the negative effects of the pandemic on one of the most affected occupational group also increases its original value.

Details

Journal of Business & Industrial Marketing, vol. 38 no. 1
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 30 September 2019

Andriani Kusumawati, Humam Santosa Utomo, Suharyono Suharyono and Sunarti Sunarti

The purpose of this paper is to examine the effect of sustainability on word-of-mouth (WoM) intention and revisit intention, with environmental awareness as a moderator. This…

1706

Abstract

Purpose

The purpose of this paper is to examine the effect of sustainability on word-of-mouth (WoM) intention and revisit intention, with environmental awareness as a moderator. This study was carried out in one of the tourist destinations in Indonesia, namely, Bali.

Design/methodology/approach

The population in this study was foreign tourists visiting Bali. This study uses non-probability sampling with a purposive sampling technique and uses inferential statistics. Inferential statistics was used to test the sample data on the effect of sustainability on WoM intention and revisit intention. The statistical tool used is warp-partial least square.

Findings

Effect of sustainability on WoM intention is that the higher perception of foreign tourists in the sustainability assessment will increase the WoM intention of foreign tourists. Contrarily, lower perception of foreign tourists on sustainability assessment will lower the WoM intention of foreign tourists. Effects of sustainability on revisit intention is that the higher perception of foreign tourists in the sustainability assessment will increase the revisit intention of foreign tourists. Contrarily, the lower perception of foreign tourists in sustainability assessment will lower the revisit intention of foreign tourists. Environmental awareness moderating the effects of sustainability on revisit intention is that the higher the environmental awareness of foreign tourists visiting Bali, the stronger the influence of sustainability on revisit intention. Contrarily, the lower environmental awareness of foreign tourists visiting Bali will lower the effect of sustainability on revisit intention.

Originality/value

Destination sustainability research from the perspective of tourists has not been conducted up to the behavior intention, and research is still limited to tourist satisfaction. Research that connects destination sustainability with trust, WoM intention and revisit intention has not been found yet. WoM intention and revisit intention provide a clearer picture than behavioral intention; therefore, this study focuses on WoM intention and revisit intention variables. Destination sustainability research has not been combined with destination quality as an exogenous variable that is able to predict more precisely tourist satisfaction and behavioral intention. Research has not been found on environmental awareness in relation to the sustainability variable and behavior intention. The studies that have been carried out only focus on the effect of environmental awareness on the behavior intention (Gao et al., 2016), and the research has not yet linked it to sustainability.

Details

Management of Environmental Quality: An International Journal, vol. 31 no. 1
Type: Research Article
ISSN: 1477-7835

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Article
Publication date: 18 February 2025

Osman Ahmed El-Said, Heba Aziz, Islam Elbayoumi Salem and Marwa Youssif

Aligned with the global commitment to Sustainable Development Goal (SDG) 12: Responsible Consumption and Production, this study investigated the role of mega events in promoting…

35

Abstract

Purpose

Aligned with the global commitment to Sustainable Development Goal (SDG) 12: Responsible Consumption and Production, this study investigated the role of mega events in promoting environmentally sustainable behaviors, with a specific focus on Expo 2020 Dubai.

Design/methodology/approach

The context of the current study is Expo 2020 Dubai. Data was gathered from a convenience sample of 250 Expo 2020 Dubai visitors, and following data screening, the data was analyzed using AMOS 24 software following a two-step approach.

Findings

The study found that the implementation of environmentally sustainable practices significantly explained visitors’ environmental sustainability awareness. Moreover, the implementation of environmentally sustainable practices and environmental sustainability awareness positively influenced visitors’ awareness of consequences. Personal norms were found to be influenced by environmental sustainability awareness and awareness of consequences, while the relationship between the implementation of environmentally sustainable practices and personal norms was found to be insignificant. Finally, all predictors of intention to adopt environmentally sustainable behaviors were significant, with environmental sustainability awareness having the strongest impact, followed by the implementation of environmentally sustainable practices, personal norms and awareness of consequences.

Practical implications

These findings contribute valuable insights into the potential influence of mega events on promoting environmentally sustainable behaviors, with implications for event organizers and policymakers working toward sustainable development objectives.

Originality/value

Despite the significant impact of mega-events, few studies have explored how their sustainability practices affect environmental awareness and behavior. With rising global concern for climate change, examining the role of events like Expo 2020 Dubai in promoting sustainability is crucial. This research addresses this gap by investigating how mega-events can enhance environmental awareness and sustainable behaviors.

Details

International Journal of Event and Festival Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1758-2954

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Article
Publication date: 28 May 2021

Cuizhen Cao, Xiujun Tong, Yunqi Chen and Yue Zhang

Green ambidexterity innovation and green competitive advantage are of great significance to enterprises' sustainable development. From the perspective of upper echelons theory…

1379

Abstract

Purpose

Green ambidexterity innovation and green competitive advantage are of great significance to enterprises' sustainable development. From the perspective of upper echelons theory, This paper aims to investigate the role of top managers in gaining green competitive advantage and the intermediary effect of the green ambidexterity innovation between them.

Design/methodology/approach

This paper uses empirical data from heavily polluting enterprises in China for constructing a model to infer how enterprises achieve the green competitive advantage.

Findings

The paper shows that (a) top managers' environmental awareness and the green ambidexterity innovation are both positively related to the green competitive advantage of enterprises, while there is a difference between the exploitative green innovation and the exploratory green innovation regarding the heterogeneity; the positive effect of the exploratory green innovation on enterprises' green competitive advantage is greater than that of the exploitative green innovation; (b) the green ambidexterity innovation plays a partial intermediary effect between top managers' environmental awareness and enterprises' green competitive advantage and (c) strategic flexibility positively moderates the relation between the green ambidexterity innovation and the green competitive advantage. The study concludes that top managers' environmental awareness has a significantly positive impact on reinforcing green competitive advantages and adopting the green ambidexterity innovation for heavily polluting enterprises in China.

Originality/value

This paper contributes to the green innovation management literature by offering a theoretical framework for examining how top managers' environmental awareness influences enterprises' green competitive advantage.

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Article
Publication date: 14 December 2018

Hongjun Cao and Zewen Chen

Green innovation strategy is not only a new idea to achieve green development but also the inevitable choice for enterprises to upgrade. At present, the research on the driving…

6206

Abstract

Purpose

Green innovation strategy is not only a new idea to achieve green development but also the inevitable choice for enterprises to upgrade. At present, the research on the driving forces of green innovation strategy mainly focus on direct impact of single factor, lacking the overall consideration of internal and external environment. At the same time, research on the contingency effect of top management’s environmental awareness is scarce. This paper aims to explore how external environment pressures (policy pressures and market pressures) and internal environment driving force (innovation resources and innovation capability) make enterprises to choose green innovation strategy with moderating effect of top management’s environmental awareness.

Design/methodology/approach

Based on the sample of 216 enterprises, this paper explores the relationship between policy pressure, market pressure, innovation resources, innovation capability and the green innovation strategy with moderating effect of top management’s environmental awareness from inside and outside driving angle.

Findings

The results of the hierarchical regression model show, first, the driving effect of factors in the external environment. The coercive policy has an inverted U-shaped impact on the green innovation strategy. The incentive policy and the market pressure both have a significant positive impact on the green innovation strategy. Second, the driving effect of factors in the internal environment. The innovation capability has a significant positive impact on the green innovation strategy. The innovation resources have no significant impact on the green innovation strategy. Third, the moderating effect of top management’s environmental awareness. The relationship between the green innovation strategy and the coercive policy is stronger when the top management’s environmental awareness higher. The relationship between the green innovation strategy and the market pressure is stronger when the top management’s environmental awareness higher. The relationship between the green innovation strategy and the innovation resources is stronger when the top management’s environmental awareness higher. Otherwise, the relationship between the green innovation strategy and the innovation capability is weaker when the top management’s environmental awareness higher. And there is no significant change about the relationship between the green innovation strategy and the incentive policy when the top management’s environmental awareness higher.

Originality/value

First, the authors have promoted the integrated research on the drivers of the enterprise’s green innovation strategy. From the perspective of internal and external environment driving forces, this paper analyzes the key factors influencing the decision-making of the green innovation strategy. Second, the study has contributed to the strategic choice theory. This paper studies the driving mechanism of the green innovation strategy from a new perspective of the strategic choice theory.

Details

Nankai Business Review International, vol. 10 no. 3
Type: Research Article
ISSN: 2040-8749

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Article
Publication date: 27 June 2022

Puspavathy Rassiah, Norita Mohd Nasir, Ghazala Khan and Sa'adiah Munir

This study aims to investigate the influence and impacts of stakeholders on the awareness and attitudes towards environmental management practices (EMPs) among hotel managers in…

481

Abstract

Purpose

This study aims to investigate the influence and impacts of stakeholders on the awareness and attitudes towards environmental management practices (EMPs) among hotel managers in Malaysia.

Design/methodology/approach

A total of 159 hotel managers participated in the survey. Structural equation modelling using the partial least squares (PLS) technique was used to test the hypotheses.

Findings

Owners and regulators influence hotel managers' environmental awareness and attitudes and their adoption of EMPs. Managers with a greater environmental awareness are more likely to adopt basic EMPs, while those with a greater environmental attitude are more likely to adopt advanced EMPs. In addition, stakeholder influence on managers' awareness and attitudes differs for hotels with and without an environmental policy.

Research limitations/implications

Other types of accommodation and stakeholders, demographic variations of hotels and different data collection methods could provide additional insights into the hotel sustainability issue.

Practical implications

Coercion may be needed to translate hotel managers' environmental awareness and attitudes into practices. Therefore, regulators should provide rules and penalties to enforce mandatory requirements and incentives to encourage environmental sustainability initiatives.

Social implications

The joint effort among stakeholders could create a societal norm that appreciates and maintains a sustainable environment and tourism industry.

Originality/value

This study emphasises the importance of stakeholder salience theory to understand the association between stakeholder influence on managers' awareness and attitudes and the adoption of EMPs by hotels in Malaysia. It is one of only a handful of studies that focuses on stakeholders' influence on environmental stewardship from managers' perspectives.

Details

Sustainability Accounting, Management and Policy Journal, vol. 13 no. 5
Type: Research Article
ISSN: 2040-8021

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Article
Publication date: 14 January 2025

Salman Khan, Shafaqat Mehmood, Ikram Ullah Khan and Safeer Ullah Khan

Edible food packaging provides a solution to the solid waste problem caused by traditional packaging. However, tourists’ readiness to adopt this novel technology is unclear.

45

Abstract

Purpose

Edible food packaging provides a solution to the solid waste problem caused by traditional packaging. However, tourists’ readiness to adopt this novel technology is unclear.

Design/methodology/approach

An online survey was conducted to examine how motivated consumer innovativeness (CI), environmental awareness, perceived behavioral control, subjective norms and attitudes influence tourists' purchase behaviors in the context of edible food packaging in the tourism industry. The collected data were analyzed using structural equation modeling (SEM) with SmartPLS 3.2.8.

Findings

The results of the structural equation analysis indicate that each sub-factor of motivated consumer innovativeness positively influences attitudes. Additionally, attitudes, subjective norms, perceived behavioral control and personal norms were found to significantly impact purchase intentions. Environmental awareness was found to moderate the relationships between (1) perceived behavioral control and purchase intention, (2) subjective norms and purchase intention and (3) attitude and purchase intention. These findings expand the applicability of the diffusion of innovation, planned behavior and environmental awareness theories, offering useful insights for foodservice professionals.

Research limitations/implications

This study emphasizes key implications for the tourism and foodservice industries, as consumers with an innovative attitude and higher environmental awareness are more likely to adopt edible food packaging. Identifying these factors will help stakeholders establish effective strategies for waste reduction through innovative packaging solutions.

Originality/value

This research uniquely investigates tourists' adoption of edible food packaging by integrating theories of innovation diffusion, planned behavior and environmental awareness. It offers novel insights into how various psychological and social factors influence purchase behaviors within the tourism industry.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

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