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Article
Publication date: 1 February 1983

B. Shackel, D.J. Pullinger, T.I. Maud and W.P. Dodd

This paper describes the progress after 2 years of a 3½ year experimental programme organised jointly by two Universities as the Birmingham and Loughborough Electronic Network…

43

Abstract

This paper describes the progress after 2 years of a 3½ year experimental programme organised jointly by two Universities as the Birmingham and Loughborough Electronic Network Development (BLEND). The aims of the programme are to explore and evaluate alternative forms of user communication through an ‘electronic journal’ and information network, and to assess the cost, efficiency and subjective impact of such a system. After summarising the background leading to this research, the project is described which involves the development of various types of ‘electronic journal’ with a community of initially about 50 scientists (the Loughborough Information Network Community—LINC). In this project, the journal procedures involving authors, editors and referees are being studied, up to the point at which editors accept pages for publication. The scientific subject area of this experimental programme is ‘Computer Human Factors’. Each member is expected to contribute at least one research article and one shorter note in each year of the project, and may also use other forms of communication such as messages, newsletters, annotated abstracts, workshop conferences, co‐operative authorship, etc. Considerable problems have been experienced with the hardware available to LINC members, with communications equipment, with modifying and developing software to obtain an acceptable operating system, and with various unexpected bureaucratic and organisational difficulties. These problems and the results to date will be reviewed. Nevertheless, more than 20 papers are in the system and the first number of the ‘Computer Human Factors’ experimental electronic journal was open to LINC members on 1st October 1982.

Details

Aslib Proceedings, vol. 35 no. 2
Type: Research Article
ISSN: 0001-253X

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Article
Publication date: 5 February 2018

Nicolas Gonçalves Pontes

Literature in brand extensions has relied greatly on categorization theory and on prototypical models of categorization to explain the affect transfer from a parent brand to its…

1024

Abstract

Purpose

Literature in brand extensions has relied greatly on categorization theory and on prototypical models of categorization to explain the affect transfer from a parent brand to its extensions. Drawing on the range theory exemplar models of categorization, this paper aims to show the effects of parent brand endpoint prices on consumer judgments of vertical line extensions.

Design/methodology/approach

Three experiments have been conducted. Experiment 1 tests the hypothesis that consumers rely on the parent brand price range when making judgments of an upscale extension. Experiment 2 tests the hypothesis that the effect of price range on extension evaluation is mediated by perceived risks for upscale extensions but not downscale extensions. The final experiment shows a boundary condition to the product line range effect on upscale extensions.

Findings

This research shows that upscale extensions are judged more favorably in the context of a wide versus a narrow product line even when the highest endpoints in both product lines are equally close to the extension and that this effect is mediated by perceived consistency and perceived risk. The range effect disappears, however, when consumers have a broad focus in which attention shifts to category endpoint prices, making parent brand prices less diagnostic of upscale extension judgments.

Practical implications

Managers may display a wider range of products and/or reduce prices of low-end models to expand product line price width. In consequence, low-end products become more competitive in terms of price and at the same time improve favorability ratings of the new upscale product.

Originality/value

Vertical line extensions and product line pricing are important topics to both academics and practitioners. Nonetheless, this is the first research to demonstrate how product line price width can influence consumer perceptions of vertical line extensions.

Details

European Journal of Marketing, vol. 52 no. 3/4
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 December 2005

Minna Pura

To analyze the direct effect of perceived value dimensions (monetary, convenience, social, emotional, conditional and epistemic value) on attitudinal and behavioral components of…

17082

Abstract

Purpose

To analyze the direct effect of perceived value dimensions (monetary, convenience, social, emotional, conditional and epistemic value) on attitudinal and behavioral components of loyalty: commitment and behavioral intentions to use location‐based mobile services.

Design/methodology/approach

An online survey for users of a mobile location‐based directory service “Where is the nearest?”

Findings

The behavioral intentions were most influenced by conditional value; the context, in which the service is used, followed closely by commitment and to some extent monetary value. Commitment can be enhanced through building emotional value and conditional value by focusing on offering fun service experiences in the right context. The influence of social and epistemic value was not significant.

Research limitations/implications

Further research is encouraged on the relative importance of the value dimensions' influence on loyalty in global markets.

Practical implications

The minor influence of monetary value as well as the high influence of conditional value implies that the one‐dimensional value measures are not applicable in a mobile context where decisions are often made spontaneously and based on situational needs. Effective marketing strategies need to take into account the contextual use and emphasize either convenience or emotional value.

Originality/value

The paper introduces new context relevant concepts and develops a multidimensional perceived value and loyalty model. Results give practical implications on how to increase awareness of location‐based services (LBS) in a way that gives a realistic picture of how LBS create value for customers.

Details

Managing Service Quality: An International Journal, vol. 15 no. 6
Type: Research Article
ISSN: 0960-4529

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Article
Publication date: 1 July 1992

Chinmoy Ghosh, James E. Owers and Ronald C. Rogers

This paper presents new evidence on the market value of voting rights during a proxy contest. It tests the hypothesis that the positive announcement period abnormal returns…

45

Abstract

This paper presents new evidence on the market value of voting rights during a proxy contest. It tests the hypothesis that the positive announcement period abnormal returns associated with proxy contests may in part be attributed to the incremental value of the voting right. Investigation of board‐seat and issue contests reveals that the announcement period positive returns and the ex‐record day negative returns are higher for board‐seat than for issue contests. For board‐seat contests, the announcement period price increase and the ex‐record day price decrease are larger under cumulative voting than under non‐ cumulative voting. The evidence is consistent with the notion that the increased demand for voting shares during a proxy contest enhances the voting premium and that the effect is proportional to the incremental voting power. The ex‐record day evidence reinforces this argument.

Details

Managerial Finance, vol. 18 no. 7/8
Type: Research Article
ISSN: 0307-4358

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Article
Publication date: 11 May 2015

Alan M Collins, James Martin Cronin, Steve Burt and Richard J. George

This paper aims to investigate the role of store brands as a time- and money-saving heuristic in the context of an omnipresent store brand hierarchy. Drawing on the work of…

1631

Abstract

Purpose

This paper aims to investigate the role of store brands as a time- and money-saving heuristic in the context of an omnipresent store brand hierarchy. Drawing on the work of Tversky and Kahneman (1982), it proposes that the store brand hierarchy is characterised by many of the traits of frequently used heuristics employed by grocery shoppers.

Design/methodology/approach

Based on Chaiken’s (1980) model of information processing and Stigler’s (1961) perspective on the economics of information search, the study deductively establishes a model of store brand proneness to reveal the role of store brands as time- and money-saving heuristic. The model is tested on a sample of 535 US households using structural equation modelling and subsequent multigroup analysis based on two subsamples of households experiencing high financial pressure but who differ in terms of time pressure.

Findings

The findings provide strong support for store brands as a time- and money-saving heuristic and as a substitute for price search among households experiencing financial and time pressures.

Research limitations/implications

The main limitation is that the study is based on a sample of households located in one region of the US market.

Practical implications

Retailers need to be aware that any extension of the store brand portfolio beyond the traditional multi-tiered price/quality hierarchy risks undermining what has emerged to be a valuable heuristic used by certain shoppers.

Originality/value

This study extends our understanding of the role of store brands in the marketplace by going beyond their conceptualisation as a competitive device used by retailers to instead position them as a decision-making tool used by consumers. It also deepens our understanding of the boundary between rational search activities and the transition to the use of frequently flawed heuristics within the shopping process.

Details

European Journal of Marketing, vol. 49 no. 5/6
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 5 June 2007

Anthony Pecotich and Steven Ward

The globalisation of markets combined with the paradoxical rise of nationalism has created an increased concern about the importance of the interaction of global brands with other…

10830

Abstract

Purpose

The globalisation of markets combined with the paradoxical rise of nationalism has created an increased concern about the importance of the interaction of global brands with other cues such as the country of origin (COO) of products and services. The purpose of this paper is to evaluate the decision‐making processes of experts and novices with respect to international brand names, COO and intrinsic quality differences.

Design/methodology/approach

Within subject experimental design, quantitative study analysis of variance.

Findings

Results of a series of experiments with personal computers as a product with strong COO effects supported this argument. Experts or highly knowledgeable consumers were found to use COO in a circumspect manner or as a limited summary construct, only when such information was consistent with a linked brand name or a particular level of physical quality. Novices, for both products used COO as a halo regardless of brand name and physical quality.

Research limitations/implications

International brand names are used in a more analytical manner by experts, with respect to quality, whilst novices based their decision‐making on extrinsic cues. This was a controlled experimental design and results could be evaluated further by more realistic design using actual products in a more market setting. Although the use of product description as used as experimental treatments in this study is not an unusual manner in which personal computers are purchased by consumers, especially when they are purchased online.

Practical implications

International marketers must carefully consider the quality, brand and COO information carefully when marketing to consumers of varying product knowledge as it appears different decision‐making styles are used by experts and novices.

Originality/value

This is one of the few studies to experimentally manipulate brand, quality and COO information amongst different groups of consumers with varying product knowledge (experts and novices). The experimental treatments were also carefully chosen so that differences due to the use of a global brand IBM could be evaluated against a lesser known local brand name.

Details

International Marketing Review, vol. 24 no. 3
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 April 1983

Virginia Hayden

One of the tasks of the special librarian is to facilitate current awareness: services are set up to encourage user groups to keep up‐to‐date with developments in their own and…

86

Abstract

One of the tasks of the special librarian is to facilitate current awareness: services are set up to encourage user groups to keep up‐to‐date with developments in their own and related subject areas. The librarian advocates current awareness as an essential prerequisite for members of that user group to remain effective practitioners, researchers or teachers within their subject area. The librarian encourages and advocates because unfortunately some of those practitioners, researchers and teachers are either unconvinced of the need for current awareness or haven't the time/are not interested/cannot be bothered.

Details

Library Management, vol. 4 no. 4
Type: Research Article
ISSN: 0143-5124

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Article
Publication date: 30 October 2018

Pradeep Kautish and Rajesh Sharma

The purpose of this paper is to study the underlying relationships among two distinct forms of consumer values, namely, instrumental and terminal values, fashion consciousness and…

7719

Abstract

Purpose

The purpose of this paper is to study the underlying relationships among two distinct forms of consumer values, namely, instrumental and terminal values, fashion consciousness and behavioural intentions in the context of online fashion apparel retail sector.

Design/methodology/approach

A conceptual model and subsequent measurement scale were developed, grounded on in-depth review of the extensive literature and validated with customers engaged in online shopping of fashion apparels. The model was empirically examined, and a total of 395 responses were gathered from an online survey administered at a northeastern university in India. The model was validated using structural equation modelling, and a two-step approach suggested by Anderson and Gerbing (1988) was used to evaluate the measurement and structural models for the research.

Findings

The results of the study indicate that instrumental and terminal values significantly affect fashion consciousness, and fashion consciousness has a significant impact on behavioural intentions as well. The research brings out that fashion consciousness acts as a partial mediator between instrumental/terminal values and behavioural intentions. It is noteworthy that compared to terminal values instrumental values display a greater influence on both the variables fashion consciousness and behavioural intentions.

Research limitations/implications

The conclusion of present research will notably assist the fashion retailers, online marketing researchers and experts understand the importance of terminal and instrumental values in increasing fashion consciousness, leading to strategically design campaigns for promoting and instigate consumers’ positive behavioural intentions in the best interest of the online fashion retail sector.

Practical implications

The study results provide suggestions for competitive marketing strategies for online fashion companies operating in the emerging markets like India.

Originality/value

The present study is first of its kind attempt to use Rokeach’s (1973) two-dimensional measure of human values, in order to discover the terminal and instrumental values relationship and their influence on fashion consciousness and behavioural intentions in the online fashion retail industry.

Details

International Journal of Retail & Distribution Management, vol. 46 no. 10
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 5 January 2023

Sameeullah Khan, Asif Iqbal Fazili and Irfan Bashir

This paper aims to theorize that millennials' counterfeit buying behavior is partly driven by perceived peer counterfeit consumption – the perception that counterfeit luxury…

739

Abstract

Purpose

This paper aims to theorize that millennials' counterfeit buying behavior is partly driven by perceived peer counterfeit consumption – the perception that counterfeit luxury consumption is a norm within members of their own generation.

Design/methodology/approach

The research is based on two survey-based studies: Study 1 investigates the phenomenon on young millennials (n = 438) and Gen X (n = 374) using moderation analyses in PROCESS Macro; and Study 2 is based on young millennials (n = 643) and runs a partial least squares structural equation modeling model.

Findings

The findings reveal that perceived counterfeit consumption within own (vs other) generation leads to greater counterfeit purchase intention and this effect is stronger for young millennials (vs Gen X). Counterfeiting values (materialism, counterconformity and morality) strengthen the impact of perceived peer counterfeit consumption on the counterfeit purchase intention of young millennials, thereby establishing counterfeit luxury consumption as a salient norm.

Practical implications

To modify perceptions about peer counterfeiting norms, normative messages must communicate counterfeit avoidance among millennials through social media influencers. Luxury brand managers must focus on the experiential value of luxury and pursue unconventional luxury inspired by a sense of rebelliousness and independence.

Originality/value

This work demonstrates that millennials engage in counterfeit luxury consumption when they perceive it as a salient consumption norm among members of their own generation. It adds a novel construct of perceived counterfeit consumption and demonstrates the role of generation as a normative referent. The article provides a values-based motivational account of conformity to peer counterfeiting norms.

Details

Journal of Product & Brand Management, vol. 32 no. 6
Type: Research Article
ISSN: 1061-0421

Keywords

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Article
Publication date: 24 October 2018

Ali Vafaei-Zadeh, Ramayah Thurasamy and Haniruzila Hanifah

This paper aims to investigate the impact of perceived price level and information security awareness on computer users’ attitude. Moreover, this study aims to investigate the…

1053

Abstract

Purpose

This paper aims to investigate the impact of perceived price level and information security awareness on computer users’ attitude. Moreover, this study aims to investigate the effect of attitude, subjective norms and perceived behavioral control (PBC) on intention to use anti-malware software.

Design/methodology/approach

Data were collected using a structured questionnaire from 225 students of five public universities in Malaysia. Purposive sampling technique was used in this study. AMOS 24 was used to test the research framework using a two-step approach.

Findings

Findings give support to some of the hypotheses developed with R2 values of 0.521 for attitude and 0.740 for intention. Perceived price level had a negative effect on attitude while information security awareness had a positive effect on attitude and intention. Attitude, subjective norms and PBC were all positively related to intention, but perceived price level did not affect intention. This suggests that benefits of using anti-malware are more than its price value. Therefore, the price has no direct effect on intention to use.

Research limitations/implications

University computer networks are as open and inviting as their campuses. Therefore, this research can be helpful to the universities to safeguard their networks and encourage the students to use anti-malware. However, using anti-malware software will enable an individual to identify and prioritize security risks, quickly detect and mitigate security breaches, improve the understanding of security gaps and safeguard the sensitive data by minimizing the risks related to malware.

Originality/value

This study ventured to model the information security behavior of anti-malware usage by individual users by using the theory of planned behavior with the addition of two new variables, perceived price level and information security awareness to explain the behavior better.

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