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Postulates that the main purpose here is to merge the ideas of Wroe Alderson, a leading original marketing theorist, using recent works in Austrian economies in order to provide a point of departure for an entrepreneurial‐based theory of marketing. States that there are three parts herein: first, reviews Alderson's concepts of market behaviour, integrating them with the Austrian perspective; second, addresses an investigation of the nature of information required in dynamic markets; third, establishes the role of the entrepreneur in the dynamic market as the means of answering this question. Investigates the homogenous market and the discrepant market, discussing these in depth and also discussing entrepreneurship as dynamic marketing behaviour. Concludes that since entrepreneurs are motivated by profit, however defined, then any suppression or taxation of profits will reduce entrepreneurship, lessen marketing activity and decrease the congruence between wants and supplies.

South African marketing data are recorded by the government's official racial classifications. There is superficial evidence from consumer media statistics that such racially‐based segmentation is no longer valid. Closer inspection shows, however, that media usage is racially segmented. Nevertheless there is a distinct tendency towards homogenisation of purchasing behaviour patterns (of non‐durables) and ownership patterns (of durables) which taken together provide novel information for marketers in multi‐ethnic societies.

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

Lone mothers commonly face social stigma alongside practical challenges in fulfilling both principal breadwinner and primary carer roles. This chapter draws on findings from qualitative research involving a sample of lone mothers in the north of England to discuss how they negotiate competing employment and parenting demands within a socio-political context characterized by “worker citizenship”. This model positions them firmly as workers while increased benefits conditionality is reinforced by media stereotypes that conflate lone motherhood with welfare dependency.

A comparative research design was developed to explore experiences of mothers in two nearby locations with contrasting socio-economic profiles using a Bourdieusian approach to class analysis. Factors affecting lone mothers’ subjective perceptions of a historically de-legitimated identity were investigated during semi-structured interviews with women in diverse situations.

The interviews revealed that participants across the sample viewed being in paid employment as the most significant factor in mitigating stigma. They emphasized their work orientation and saw this as an aspect of responsible parenting. Most mothers in the more affluent location used the cultural capital of educational qualifications to secure work that could be balanced with parenting. In contrast, most mothers in the deprived location expressed frustration at being unable to access jobs that are compatible with childcare and consequently felt stigmatized for claiming benefits.

The chapter is of value in illustrating the significance of avoiding stigma as a consideration in lone mothers’ deliberations on work/family interface. It also highlights the impact of class and location on lone mothers’ ability to balance employment with childcare.

With this number the Library Review enters on its ninth year, and we send greetings to readers at home and abroad. Though the magazine was started just about the time when the depression struck the world, its success was immediate, and we are glad to say that its circulation has increased steadily every year. This is an eminently satisfactory claim to be able to make considering the times through which we have passed.

Offers a commentary on Mueller and Baron′s Case Note, which had sought to understand changes in distribution systems taking place in Central and Eastern Europe, and particularly in Hungary. Savitt criticizes the authors for disregarding the considerable research into change in distribution systems, and restricting their perspective by failing to consider the conditions under which marketing institutions are changing; over‐emphasizing the importance of Western distribution models to the evolving Hungarian system; failing to take account of recent Hungarian research on innovative retailing, particularly in respect of Skala Trade and Centrum; lack of attention to important privatization developments now taking place; and failing to take stock of the effects of economic conditions on consumer behaviour, and mistaking cosmetic alterations to structure for real advances in development.

In this introductory overview an indication of the range of financial services that is available will be presented, along with some examples of marketing practices in relation to these services and some observations about some of the suppliers of financial services. This coverage will then be followed by a brief review of research in the field of financial services marketing, a note on careers in this field, and a summary of courses in the field.

To review and provide a new perspective on how Wroe Alderson contributed to marketing theory, and rekindle interest in his lines of research and the further development of marketing theory.

A metaphor is woven into the paper to provide a new way of thinking about Alderson and his work. This provides an alternative to the more traditional analyses and comparison of Alderson's work that suggests new linkages and ways of looking at his theories, constructs and concepts.

Alderson was a creative, hard working, practical marketing theorist with a drive to develop a theory of marketing. He challenged underlying assumptions of marketing, and set the discipline on a new course. Alderson himself worked on a general theory of marketing, and also inspired others to work on marketing theories. His approach and ideas still have value to today's marketing scholars.

Marketing scholars will benefit by taking up Alderson's work where he left off, as well as integrating the research completed since his death with his theory of marketing.

This paper uses a unique method to look at one of the key influencers of marketing; a metaphor encourages one to look at how Alderson was able to significantly impact the field of marketing, and suggests that there is still value in his work to today's marketing scholars. It also evokes ways that marketing theory can be further developed.