Vimala Balakrishnan, Aainaa Nadia Mohammed Hashim, Voon Chung Lee, Voon Hee Lee and Ying Qiu Lee
This study aims to develop a machine learning model to detect structure fire fatalities using a dataset comprising 11,341 cases from 2011 to 2019.
Abstract
Purpose
This study aims to develop a machine learning model to detect structure fire fatalities using a dataset comprising 11,341 cases from 2011 to 2019.
Design/methodology/approach
Exploratory data analysis (EDA) was conducted prior to modelling, in which ten machine learning models were experimented with.
Findings
The main fatal structure fire risk factors were fires originating from bedrooms, living areas and the cooking/dining areas. The highest fatality rate (20.69%) was reported for fires ignited due to bedding (23.43%), despite a low fire incident rate (3.50%). Using 21 structure fire features, Random Forest (RF) yielded the best detection performance with 86% accuracy, followed by Decision Tree (DT) with bagging (accuracy = 84.7%).
Research limitations/practical implications
Limitations of the study are pertaining to data quality and grouping of categories in the data pre-processing stage, which could affect the performance of the models.
Originality/value
The study is the first of its kind to manipulate risk factors to detect fatal structure classification, particularly focussing on structure fire fatalities. Most of the previous studies examined the importance of fire risk factors and their relationship to the fire risk level.
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Garry Wei-Han Tan, Voon Hsien Lee, Binshan Lin and Keng-Boon Ooi
The purpose of this paper is to extend the unified theory of acceptance and use of technology with psychological constructs, namely, perceived playfulness, mobile innovativeness…
Abstract
Purpose
The purpose of this paper is to extend the unified theory of acceptance and use of technology with psychological constructs, namely, perceived playfulness, mobile innovativeness in information technology and perceived expressiveness (PEX) to examine on the consumers’ intention to adopt mobile applications (m-apps) as another mean in purchasing tourism-related product and services via their mobile devices. The study also included gender as moderating variable.
Design/methodology/approach
Partial least square-structural equation modeling approach was adopted to test the research framework using 474 valid respondents.
Findings
The results demonstrated that only performance expectancy and PEX are non-significant with the intention to adopt. In addition, gender was found to have a moderating effect between social influence and intention.
Practical implications
The study has several useful implications for researchers, m-apps developers, travel-related organizations and even government agencies when rendering m-apps services and disseminating information to their potential consumers.
Originality/value
The study contributes to the growing literature on m-apps in tourism from a developing country’s perspectives.
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Xiu-Ming Loh, Voon-Hsien Lee, Garry Wei-Han Tan, Keng-Boon Ooi and Yogesh K. Dwivedi
This paper explores the reasons behind the slow uptake of mobile payment (m-payment) from a switching intention (SI) perspective. The antecedents of SI from cash to m-payment were…
Abstract
Purpose
This paper explores the reasons behind the slow uptake of mobile payment (m-payment) from a switching intention (SI) perspective. The antecedents of SI from cash to m-payment were explored using an integrated conceptual model of the push-pull-mooring (PPM) framework and the status quo bias (SQB) perspective.
Design/methodology/approach
A self-administered survey was used to collect data, which are empirically tested using SmartPLS 3.0.
Findings
The push factor was found to have an insignificant effect on SI to m-payment whereas the pull factor was significant. Furthermore, the results revealed that the two mooring variables have contrasting results as trust is not a significant determinant of SI to m-payment while perceived security and privacy (PSP) is. Additionally, all SQB-related relationships were found to be statistically significant
Originality/value
This study determined the factors that play vital roles in the consumers' decision-making to transition from cash to m-payment. This was done via a uniquely developed conceptual model that incorporated the PPM framework with the SQB perspective.
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Xiu-Ming Loh, Voon-Hsien Lee, Teck-Soon Hew and Binshan Lin
This study examines the antecedents of continuance intention to use mobile payment in the midst of a pandemic. In general, the cognitive-affective-conative (CAC) framework was…
Abstract
Purpose
This study examines the antecedents of continuance intention to use mobile payment in the midst of a pandemic. In general, the cognitive-affective-conative (CAC) framework was used as the theoretical base. More specifically, the dynamic interrelationships between the cognitive and affective constructs were derived from a penta-dimensional perspective.
Design/methodology/approach
An online survey yielded 307 responses from youths who were utilizing mobile payment through an online survey which were then analyzed using structural equation modeling (SEM) and artificial neural network (ANN).
Findings
Both positive and negative affective constructs significantly influence continuance intention and can also serve as mediators to the cognitive variables. Interestingly, price savings and referent network size were revealed to be sources of technostress. In addition, despite not having a significant direct influence, price savings should not be overlooked given its indirect significance on continuance intention.
Originality/value
Based on the CAC framework, the constructs were conceptualized according to the respective dimensions to develop this study's research model. It was then used to examine their influences on the continuance intention to use mobile payment in the midst of a pandemic. Moreover, a few novel hypotheses were proposed, and the findings serve to increase the understanding of this subject matter.
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Xiu Ming Loh, Voon Hsien Lee, Garry Wei-Han Tan, Keng-Boon Ooi and Samuel Fosso Wamba
The COVID-19 pandemic has brought about significant changes to the lives of many people. One of which is the accelerated digitalization in the commerce sector. Hence, this study…
Abstract
Purpose
The COVID-19 pandemic has brought about significant changes to the lives of many people. One of which is the accelerated digitalization in the commerce sector. Hence, this study looks to determine the antecedents that affect users' mobile shopping actual use during a pandemic.
Design/methodology/approach
The research model was founded on the integration of the Protection Motivation Theory and Transactional Theory of Stress. This is in addition to further extending the integrated research model with other constructs to develop a multi-dimensional framework that accounted for the health, personal, technological and social dimensions. The data was collected from users of mobile shopping through an online survey which was then analyzed via Partial Least Squares–Structural Equation Modeling.
Findings
This study provides empirical support to establish the major role of COVID-19 pandemic in affecting the actual usage of mobile shopping. Furthermore, the determinants of actual usage of mobile shopping were found to be multi-dimensional. In particular, the Importance-Performance Map Analysis revealed that emphasis should be place on perceived vulnerability.
Originality/value
As other studies focused on users' intentions, this study looked into the factors that influence the actual usage of mobile shopping. Furthermore, this study emphasizes on the contextualization of time and situation in addition to a multi-dimensional approach toward the subject matter. Overall, this study offers practical insights to stakeholders to better tailor their mobile shopping services in times of a pandemic and advances the literature on actual usage of mobile shopping.
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T.D. Moshood, Yee Voon Ling, Changsaar Chai and Chia Kuang Lee
Partnering has been introduced to the construction field to improve project delivery efficiency. However, little research outlines the factors influencing the intention to form…
Abstract
Purpose
Partnering has been introduced to the construction field to improve project delivery efficiency. However, little research outlines the factors influencing the intention to form partnerships. This paper aims to investigate the relationships between attitude, subjective norm perceived behavioural control (PBC) and intention to form partnering, as well as to elicit behavioural, normative and control beliefs regarding partnering formation. The study also examines the relationships between these beliefs and their respective constructs within the Theory of Planned Behavior (TPB) framework.
Design/methodology/approach
In order to achieve these objectives, a two-stage approach was employed. First, a belief elicitation study (BES) involving 20 construction industry professionals was conducted to elicit salient beliefs. Subsequently, a TPB survey was administered to 99 contractors from grades G4 to G7. Partial Least Square analysis assessed the factors influencing the intention to form partnering.
Findings
The results supported six hypotheses, while six others were unsupported. Perceived usefulness significantly influenced attitude towards intention to form partnering, followed by attitude itself, which also significantly influenced intention. The project management team and sole proprietors had significant effects on the subjective norms, while facilitating conditions and consensus on appropriation significantly affected PBC.
Practical implications
This research contributes to the existing literature by providing empirical evidence on the role of intention in partnering formation. Moreover, by applying the BES, this research extends the TPB model of intention to form partnering in construction projects, offering valuable insights for future research and practice.
Originality/value
This study investigates the relationships between attitude, subjective norm PBC and intention to form partnering, as well as to elicit behavioural, normative and control beliefs regarding partnering formation. The study also examines the relationships between these beliefs and their respective constructs within the TPB framework.
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Angelos Pantouvakis and Maria Karakasnaki
The purpose of this study is to investigate the relationship between market orientation and service quality in the context of shipping companies. Moreover, this study aims to…
Abstract
Purpose
The purpose of this study is to investigate the relationship between market orientation and service quality in the context of shipping companies. Moreover, this study aims to explore the moderating role of risk propensity in the above-mentioned relationship.
Design/methodology/approach
A research study was carried out on a sample of 255 shipping companies located in Greece. Data were obtained through a structured questionnaire from the managing directors or other senior executives. Data were analyzed through exploratory and confirmatory factor analyses, while the hypothesized relationships were determined through regression analyzes.
Findings
The analysis of the empirical data shows that intelligence generation and responsiveness have a positive and significant impact on the service quality of shipping companies. Also, the findings showed that this relationship is influenced by the degree of risk propensity, revealing, thus its moderating role on the market orientation – service quality link.
Originality/value
The current study contributes to the literature by examining for the first time the moderating role of risk propensity in the relationship between market orientation and service quality. Additionally, this is the first study that attempts to investigate the way the dimensions of market orientation predict service quality in the context of shipping companies.
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Norhayati Zakaria, Wan-Nurisma Ayu Wan-Ismail and Asmat-Nizam Abdul-Talib
The purpose of this research is to understand the importance of value orientation on conspicuous consumption in the youth market segment in Southeast Asia. In particular, the…
Abstract
Purpose
The purpose of this research is to understand the importance of value orientation on conspicuous consumption in the youth market segment in Southeast Asia. In particular, the focus is to understand three different types of value orientation (specifically cultural values, material values and religious values) and its effects on conspicuous consumption behaviour.
Design/methodology/approach
An integrative theoretical model is proposed based on Hofstede's cultural dimension, the materialism value scale and religious commitments to predict the relationship for the value orientations of Generation Y's (Gen Y's) conspicuous consumption behaviour. The data was collected from undergraduate students enrolled in general education courses in three universities in Malaysia. Using cross-sectional data, 262 sets of valid questionnaires were used to perform the statistical analysis for the measurement and structural model using partial least squares equation modelling (PLS-SEM) path modelling.
Findings
We position our study by raising the pertinent question of “Seriously, Conspicuous Consumption?” to establish a clear understanding of whether Malaysian Gen Y individuals are conspicuous consumers and, if they are, which of the three values matter the most. In order to answer the question of whether Malaysian Gen Y engages in conspicuous consumption, we arrive at an understanding that, given multi-value orientations, conspicuous behaviour can be motivated and impacted by one value orientation and constrained by others. Hence, value orientation offers an insightful explanation of one specific type of consumer behaviour in the context of Asia as an emerging global market. Thus, our study provides two key theoretically significant findings. In general, our findings provide insights into how the multi-value orientations (i.e. cultural, material and religious orientations) contribute to several bodies of literature—namely, conspicuous consumption, international marketing and transcultural marketing. The results revealed that collectivism and materialism were positively and significantly related to conspicuous consumption. Uncertainty avoidance, although significant, had a negative relationship with conspicuous consumption. The other values (masculinity, power distance and religious values) were not significantly related to conspicuous consumption.
Research limitations/implications
Purchasing luxury goods is becoming an emergent phenomenon in Asia, particularly among young consumers. This paper provides marketing managers, particularly brand owners, with practical and realisable examples of how to plan and execute their marketing plans. A more profound understanding of this relationship may also serve to aid marketing managers in devising more focused marketing strategies and thus allocate marketing resources more efficiently. Hence, marketers could develop an effective communication strategy so that the target consumers will be aware of their goods because the purchase of luxury goods is likely to be motivated by social, cultural and personal factors.
Originality/value
This article examines the impact of value orientations on conspicuous consumption behaviour in Malaysian Gen Y consumers. The model proposed in this study is useful in predicting conspicuous consumption among Gen Y. By identifying the factors influencing this emergent type of consumer behaviour, global retailers will be informed about this particular market segmentation in terms of its preferences and desires. The article discusses the research findings and concludes with managerial implications and limitations.
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Javed Ali, Ahmad Jusoh, Norhalimah Idris, Khalil Md Nor, Yulin Wan, Alhamzah F. Abbas and Ahmed H. Alsharif
The purpose of this study is to explore the literature of healthcare service quality for identifying and analyzing the healthcare service quality models and dimensions and to…
Abstract
Purpose
The purpose of this study is to explore the literature of healthcare service quality for identifying and analyzing the healthcare service quality models and dimensions and to present future research insights pertaining to the applications of these models and dimensions.
Design/methodology/approach
A literature review of healthcare service quality has been performed on 59 relevant studies after applying inclusion and exclusion criteria. Google Scholar and Scopus are the primary sources to find the relevant documents. Search was limited to keywords of “service quality,” “healthcare,” “models” and “dimensions.”
Findings
The results revealed that different models and dimensions have been evolved and developed after SERVQUAL in healthcare service quality literature. There is still a need to develop new models, add new contextual dimensions and items in existing models on different aspects of healthcare services. There is also a need to incorporate the perspective of service providers as respondents. Moreover, healthcare service quality models can be devolved or narrowed down at department and individual levels.
Originality/value
This study presents valuable research insights for the researchers and practitioners in ways that healthcare service quality models and dimensions can be developed, modified and tested further in different research contexts and settings. Besides, the literature on healthcare services can be enhanced and enriched.
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Javed Ali, Ahmad Jusoh, Norhalimah Idris and Khalil Md Nor
The current study aims at developing a conceptual framework containing original dimensions of SERVQUAL and adding two modified dimensions: patient safety and medical…
Abstract
Purpose
The current study aims at developing a conceptual framework containing original dimensions of SERVQUAL and adding two modified dimensions: patient safety and medical professionalism in healthcare service quality (HSQ) model.
Design/methodology/approach
An extensive review of HSQ literature pertaining to its dimensions and models with respect to content analysis and bibliometric studies of service quality in healthcare and SERVQUAL in healthcare were performed on 47 relevant studies, 4,689 and 529 documents after applying inclusion and exclusion criteria. Google Scholar and Scopus were the primary sources to find the relevant documents.
Findings
The content analysis was conducted to group HSQ dimensions into seven themes. Co-occurrence analysis of author keywords was performed in VOSviewer to find the links between service quality, SERVQUAL and proposed dimensions. Organization and analysis of different HSQ models and dimensions emerged from the literature result in a comprehensive conceptual framework comprising modified dimensions of healthcare service quality – medical professionalism and patient safety.
Originality/value
SERVQUAL is a widely accepted, tested and validated model in perceiving HSQ from the lenses of patients. But it does not cover the complex nature of healthcare service, thus requiring modification and the addition of new contextual dimensions. Therefore, a comprehensive conceptual framework is developed to validate and test quantitatively.