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The purpose of this study is to understand the basics of interactions of groundwater and surface water, which is needed for effective management of water resources.

The experimental setup was framed using curved flume and the straight flume, which simulates the model of river and groundwater storage, respectively. The model set up further consists, downstream, central and upstream sections where 14 observation wells, which are arranged at a measured distance from the canal side.

Exit gradient is higher at downstream when the average head differences between canal and river are 31.9 cm and 35.7 cm. Free seepage height is more in the downstream wells than upstream and central wells. At the downstream section, there is a greater chance of instability of the riverbank.

Results will be used for better planning of hydraulic structural design.

Results will help in storing the large water and better irrigation planning for the water acute states and locations.

The originality is own developed physical model and its own first type to understand the basic of interaction and effects.

Iron deficiency anemia (IDA) is the most common nutritional anemia in the world and a pervasive health problem, especially in developing countries. Children under two years of age are more prone to be affected by IDA. The best strategy to prevent and treat IDA is to use iron supplements. This study aims to examine the factors associated with noncompliance (such as non-utilization or inconsistent usage) of iron drop supplementation among infants between 6 and 24 months old.

Online databases (PubMed, Scopus and SID) were searched to retrieve relevant articles published from inception up to July 2023. Among the 2,177 articles detected, after removing duplicate and irrelevant titles, 21 cross-sectional studies that met the authors’ inclusion criteria were included. Screening for articles and data extraction were conducted separately by two researchers.

The findings suggest that some factors related to mothers, such as education, knowledge, attitude and performance; some factors associated with child such as child’s gastrointestinal and dental complications; taste and smell of iron drops; and birth order and gender are the main determinants of adherence to iron supplementation.

It can be proposed that the most significant factors affecting the feeding of iron drops to children under the age of two include: the level of mother’s awareness, socio-economic status of the household and the occurrence of digestive complications following the supplementation. Given these observations, adopting proper policies toward improving the nutritional awareness of mothers and producing iron supplements with minimal side effects seems crucial.

This paper aims to examine the traditional business communities and family businesses of India, their emergence and sustained growth.

The authors analyze the role of business communities in family businesses of India and identify business communities that have still sustained and marked a global presence.

Business communities such as Marwaris have the knack for business activities and are leaders of family businesses in India today, who have sustained their past success and continue to create new histories. Other traditional business communities such as Parsis, Sindhis, Chettiars and Gujarati banias have not been able to sustain much. Possible reasons were switching to white-collar jobs, taking up diplomacy and other professions, inter caste marriages, international migration in search of business and Indian government policies.

This study provides a useful source of information for academics, policy-makers and economists.

Traditional business communities populate the list of family businesses that have marked their global presence. This paper identifies various factors that are responsible for the growth and sustainability of these business communities.

The study clarifies the role of business communities in domestic economic development.

The paper explored traditional business communities of India and assessed their role in family businesses of India that currently mark a global presence.

The basic purpose of this paper is to find out library professionals how these libraries perceive the importance of social media and emerging technologies what would make the difference in the libraries and how they help libraries to create environments flexible and exclusive.

This paper reviews various options for libraries to use different forms of social media to market their resources and services.

The reviewed literature has identified the importance and use of emerging technologies and social media in libraries. This paper can help library professionals to engage themselves to use social media and emerging technologies to bring innovation into the library sources and services.

This paper provides a review of social media and emerging technologies used for marketing in the libraries environment.

The study attempts to investigate the role of social media in spreading awareness regarding ayurvedic immunity boosters (AIB) and changes in diet. Further, the study examines the factors affecting the willingness to pay for ayurvedic immunity boosters (WPIB) during the pandemic and new normal situation with the moderating effect of the “fear of COVID-19 infection.”

The data were collected from millennials in two phases, i.e. the first phase (1 July–August 2021) with 300 respondents and a second phase with (June–August 2022) 257 respondents. An online questionnaire was shared with millennials using the snowball sampling technique. Descriptive statistics with SPSS and SmartPLS 4.0 software were applied to analyze the data.

The results found a variation in AIB content sharing on social media during 2021 and 2022. Results found that respondents reported significant changes in their lifestyle and diet, like consuming honey, khada, tulsi tea, etc. In 2021, health consciousness and trust significantly affected WPIB, whereas in 2022, only health consciousness was substantially affected. Fear of COVID-19 infection moderates the relationship between health consciousness, perceived fear and willingness to pay for ayurvedic products, whereas the effect on consumer preference and trust remains insignificant.

Results could help ayurvedic product manufacturing companies understand the consumers' mindset and the factors that stimulate consumers to buy these immunity boosters. Ayurvedic advertisers should design unambiguous messages that focus on health consciousness and have trustable components to encourage consumers to adopt a healthy lifestyle.

This is one of its kinds of studies that presents the contrasts of how the COVID-19 crisis has significantly changed individuals' dietary intake and affected lifestyle patterns.

The purpose of this case study is to understand effect of Indian ethos, socio‐cultural setup, etc. on growth of family‐based business; impact of ethnicity and genetic intelligence on development of entrepreneurial traits, etc. in family business contexts in India.

The approach takes a single case study on an organized retail firm named Bothra Megabazar Private Limited in Rourkela, India to comprehend the established theories and literature on emergence and spread of business community/class in India known for its own ethos and values as a country. As a part of narrative enquiry method in qualitative research, it collects the narratives of central and peripheral characters in the respective business house through “story telling” and by “restorying” the same, understands and explains the family‐based entrepreneurial journey amidst business dynamics.

The important findings of this case study are manifold. It finds that there is inter‐connectedness of different aspects amounting for success/growth of family business entrepreneurs and enterprises. Some of these factors are deep‐seated Indian ethos and values, multiple family and social networks, joint and undivided family structure, inheritance of family business down the generations, financial backing from members of family and social networks, long standing experience in trade, genetic intelligence across generations, internal capacity building with unique style of leadership and high‐risk appetite, etc.

With its focus on one specific community like Bani(y)as or Marwaris in Indian business society, the case may not justify the understandings on genetic intelligence in case of other communities/class. However, the study elaborates scope of future studies in the same direction.

Practicing managers and research scholars can use this case for understanding of the key success/growth factors behind socio‐culturally guided family‐based business enterprises.

The paper presents a case that is original.

The study aims to address the limited understanding on the role of cognitive mechanisms in workplace ostracism (WO) and negative workplace behaviours (such as counterproductive workplace behaviours (CWBs)) relation. Although the affective routes of this relationship have been extensively studied, the role of cognitive routes remains largely unexplored.

A parallel mediation model was developed to study the affective (emotional exhaustion) and the cognitive (felt accountability) mechanisms within the WO and CWBs relation. Regulatory focus theory was used to explain how these routes may influence CWB. Data for the study were gathered cross-sectionally, with common method bias checks. We analysed through Smart PLS for the measurement model and SPSS Hayes PROCESS macros for the structural model.

Study results corroborated the proposed model on the salience of the newly proposed cognitive pathway in relation to the affective route of the WO–CWB model.

This research underscores a novel cognitive pathway, felt accountability, in the WO–WB relation, expanding upon the predominantly affective-focused extant literature. Furthermore, the study outlines both theoretical and practical implications, along with highlighting limitations and potential directions for future inquiries.

The learning outcomes of this case are product innovation, the importance of consumer insights and data in marketing and the role of consumer insights in brand revival.

This case study is a fascinating look into how the shift from music compact disc (CDs) to streaming has completely changed consumer behavior. This change in attitude led many music labels down one of two paths as follows: shutting down the business or embracing new business models. The case study aims to bring out essential learning from a company, Saregama, that was on the verge of shutting down because of the losses incurred with the shift in consumer behavior from buying music CDs to streaming music for free on every smart device. This shift led most record companies to become shuttered. However, not all were as fortunate as Saregama, who threaded its way toward profitability. This case analyzes how Saregama turned from a loss-making business unit into a profit center by launching a breakthrough product backed by innovative thinking and strong consumer research. The researcher opted for secondary research based on reports from Deloitte and McKinsey & Company and other credible sources to understand the music streaming market in India. The study also includes excerpts from the interview of Vikram Mehra (MD of Saregama India Ltd.) to various media houses and customer reviews on e-commerce sites.

The case is relevant for learners studying for an undergraduate or graduate program and for discussions for modules such as marketing management and international marketing with a focus on product development and strategy. Applicability the case will provide the following exposure to the learners: the difference between corporate and marketing objectives; Using frameworks such as valuable, rare, inimitable, and organization and SAP-LAP to understand the rationale behind strategic decisions; An understanding of the importance of listening to consumers; Using the right marketing elements such as segmentation, targeting and positioning and marketing mix for a competitive marketing strategy.

Teaching notes are available for educators only.

CSS: 8 Marketing.

Every company or manufacturing system is vulnerable to breakdowns. This research aims to analyze the role of Multi-Agent Technology (MAT) in minimizing breakdown probabilities in Manufacturing Industries.

This study formulated a framework of six factors and twenty-eight variables (explored in the literature). A hybrid approach of Multi-Criteria Decision-Making Technique (MCDM) was employed in the framework to prioritize, rank and establish interrelationships between factors and variables grouped under them.

The research findings reveal that the “Manufacturing Process” is the most essential factor, while “Integration Manufacturing with Maintenance” is highly impactful on the other factors to eliminate the flaws that may cause system breakdown. The findings of this study also provide a ranking order for variables to increase the performance of factors that will assist manufacturers in reducing maintenance efforts and enhancing process efficiency.

The ranking order developed in this study may assist manufacturers in reducing maintenance efforts and enhancing process efficiency. From the manufacturer’s perspective, this research presented MAT as a key aspect in dealing with the complexity of manufacturing operations in manufacturing organizations. This research may assist industrial management with insights into how they can lower the probability of breakdown, which will decrease expenditures, boost productivity and enhance overall efficiency.

This study is an original contribution to advancing MAT’s theory and empirical applications in manufacturing organizations to decrease breakdown probability.

This paper aims to study the origin story of Harvard Business School’s involvement with the Indian Institute of Management Ahmedabad to study the reasons for the spread of American management education. It introduces both the explicit influence of Cold War politics and Indian development imaginaries to the export of American management thought in the early 1960s.

This paper relies on archival research for its primary source material, drawing upon rich archives of documents found at the Baker Library of Harvard Business School.

Harvard’s role in Ahmedabad was explicitly influenced by the Cold War anti-communist foreign policy of the USA, but did so opportunistically and contrary to the Ford Foundation’s (FF) original plans. Vikram Sarabhai, who was a key player in the Indian national imaginary of development, invited Harvard on his own initiative and forced the foundation to follow his interests rather than being a mere “subaltern.”

This paper could additionally add to the historical debate about the scope and periodization of the Cold War and the role of non-state actors.

This paper covers new ground in exploring the early connection between the Indian development imaginary and business education. It concludes that the export of hegemonic US management education was not successful during Cold War, and the FF was not as dominant as it was made out to be.