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The purpose of this paper is to highlight how systems thinking contributes to decision making in uncertain contexts that are characteristic of service systems. Based on the assumption that service systems face complex conditions, the paper posits that systems thinking may support the understanding of key issues in service management.

This paper proposes an interpretation of complexity in the context of service systems, which highlights the perspective change that occurs when a systems approach is adopted. The offered conceptual perspective is then brought to an operational level, in spite of the complexity of the decisions driving a viable system, by modelling a service system as a network of agents, resources, processes and decisions through the use of fuzzy logic. The paper reviews service management research streams, and takes a deeper look at the concepts of service systems and complex service systems. The paper then proceeds to discuss how systems thinking contributes to service management by proposing a systems interpretation of complexity.

Service management theories and models may be enhanced by integrating prevailing approaches, based on a quantitative and mechanistic view of service systems dynamics, with systems thinking‐based meta‐models that can be used in better understanding service exchanges. The findings of the paper also show how the integration of an engineering approach can be insightful to the understanding of service systems; adopting a Viable Systems Approach (VSA) as a meta‐model can be useful in fully comprehending market behaviour in uncertain conditions.

The originality of this paper lies in exploring the contribution of systems thinking, in particular of the Viable Systems Approach (VSA), to service management and decision making.

The purpose of this paper is to show the relevance of the interest in sharing the common purpose and in searching for a common survival of emerging eco-system (ES) as an entity that “is not” but emerges by the viable actors interaction.

This conceptual paper contributes to the research by defining the ES building on the contributions of SD logic and viable systems approach (VSA), with a particular focus on the VSA perspective.

An ES emerges as a viable “system of systems” by an observer’s interpretation of the simultaneous interactions between different viable actors/systems that are sharing a common purpose (the survival of the ES), exchanging resources following a viable value co-creation model. Each actor/system could represent a level of quality of belonging to the ES looking for the opportunity to be resonant with the ES.

The ES features and the role of each actor inside could be deepened through different theoretical perspectives and the same VSA to the ES could be reached with empirical explorations.

Understanding the nature of the ES, the practitioners are able to explain better their position in relation to partners and competitors. It is possible to be a part of several emerging ESs looking for the will to contribute to the ES’ survival and to the sharing of the purpose of the interactive systems/actors. In a medium and long run, the measure of the resonance is useful to understand the quality in interaction.

The work provides a definition of the ES and the actors inside focusing on the perspective of VSA, by integrating the concept of viable value co-creation and solidarity-based logic; in particular, the concept of Centro Commerciale Naturale is used to show the emergence of the ES in a relational context generated by the interaction between city, service and retailers in a city center.

The purpose of this paper is to investigate the characteristics of actors that allow them to relate to others actors in the system through shared intentionality (orientation) and the nature of the A4A relationship and the results that such interactions bring to the emergent system based on this shared purpose (finality).

The topic is approached by theoretical analysis and conceptual development of three integrative frameworks: the sociological perspective, service-dominant logic and a particular perspective of system thinking: the viable system approach (vSa).

The A4A relationships involve value co-creation based on actors integrating their resources and acting with intentionality to obtain value by providing benefits to other parties and by belonging to the emergent viable system; actor acts for other actors directly involved in the relationship generating positive effects for the whole system in which it is contextualized.

Future empirical research might better support findings.

Many social implications deriving from an augmented role of actors engaged within social relationships in co-creation exchanges. From the title of the paper A4A over on the manuscript describes numerous social inferences of actors in co-creation.

A4A is a relationship formed by actors that interact for the benefit of the whole system in which are involved. They find own benefit from the benefit created for the system in which they live and act. In A4A relationships the value of the single actor comes from the participation to the viability of the whole system.

This study aims at rereading public governance (PG) and public value management (PVM) in the light of viable systems approach (VSA). Starting from the common points and the dissimilarities between the two theories, an integrated framework for pinpointing the key drivers leading to the emersion of public value co-creation in a public system conception of governance is elaborated. An overview on the emersion of PVM and PG is conducted in order to identify the main features of the new mindset. Then, VSA’s assumptions also are analyzed (with particular focus on their managerial implications) and then subdivided into four macro-areas.

The combination of the two theories allows recognition of four levers (with relative postulates) for fostering public value co-creation: (1) strategic selection of actors; (2) establishment of system and relational boundaries; (3) pursuit of the fit strategy-tactics; (4) system governance diffusion. From a theoretical point of view, the study provides suggestions for the creation of a public system theory of governance. Regarding managerial standpoint, revealing the drivers for public value co-creation can aid managers to better elaborate strategies for stimulating actor’s engagement in order to challenge complexity and user’s demands variability.

This paper reviews the underpinning principles and scientific trends of cybernetics and the viable system model (VSM). Therefore, this paper aims to guide authors and managers active in management cybernetics and to inform them about the past, current and future trends in this discipline.

This paper adopts both qualitative and quantitative methods. First, a descriptive and qualitative approach is used to review and analyze management cybernetics historical trends. Then, a frequency analysis (quantitative) is conducted on the 1,000 first publications in the field.

The cybernetics was emerged in the Josiah Macy conference in 1946. Then, Wiener introduced the field of cybernetics and Ashby, Von Foerster and McCulloch developed this concept as a discipline. The Management cybernetics field that was introduced by Beer is a combination of system, control and management sciences. Beer presented VSM as an operational model in this area. Analyzing the 1,000 top-ranked publications shows that the introduction of this field reached maturity and further development became relatively mature. Moreover, based on the analyzed trends, VSM model application can now be strongly attractive. In this paper, the main journals, authors and research trends are analyzed. The main application area of this model is in the IT field and large-scale organizations.

The present paper’s implication for practitioners and researchers is guiding authors and managers to most appropriate studies in the field, so that they can produce and use the most efficient studies in this field.

The fields of IT, Policy-Making, Production, Social Issues, Service industry, Software developers, etc., are some of this paper’s implications for industry and society.

In this paper, the steps of VSM development are investigated. Then, recent trends (classifications, authors, journals and topics analysis) are surveyed by analyzing the top 1,000 publications in this field. This paper would help researchers find more appropriate research fields. In addition, it helps practitioners find the optimum solutions based on management cybernetics for their problems among vast numbers of publications.

The purpose of this paper is to combine service science (service science, management and engineering, and SSME) and service dominant (S‐D) logic contributions with the network and systems‐based theories of many‐to‐many marketing proposed by Gummesson and the viable system approach (VSA), proposed by Italian researchers and highly diffused in Italy during the 2000s.

This paper is a conceptual analysis based on recent developments in service science, S‐D logic and network/systems theory.

Being grounded in network theory, systems thinking and value co‐creation, many‐to‐many marketing is found to be particularly supportive to both service science and S‐D logic. It is also found that VSA, being broad, interdisciplinary and based on systems theory and resource‐based theory, and with strong influences from biology, sociology and mechanics, is a key to the interpretation of complex phenomena. Both many‐to‐many and VSA embrace the whole and the general while still considering the detail and its contextual dependency. Both theories are highly suitable for analysing and designing service systems.

The network and systemic approach to business offer by many‐to‐many marketing and VSA and applicable to service and the value creation, relationship management and business finalities, are strongly coherent with the one proposed or tacitly implied by service science and S‐D logic.

The paper helps practitioners to better manage service and to enable efficient behaviour within multiple contexts with multiple actors and optimising inter‐systemic relations.

This is believed to be the only paper to apply network theories and the VSA perspective on service.

The purpose of this paper is to understand the strategic management of a technology-enabled shift from a product-centric to a service-centric logic and to identify the sociotechnical dynamics underlying this transition. The study focuses on how manufacturers manage to create value in industrial markets through digital servitization.

An abductive research approach is used to investigate two manufacturing firms, and an interpretive framework is used as an analytical template. A cross-case analysis is conducted.

The case companies strategically managed sociotechnical processes of digitization to co-create value. Their service orientation delineates dissimilarity in terms of digital servitization. It reflects a viable ecosystem that moves toward datatization through adaptation in one case and a viable ecosystem that moves toward digitization through reconfiguration in the other case.

A theoretically grounded, empirically informed framework is proposed to detect transformational mechanisms to manage value co-creation in digitally servitized contexts, thus contributing to ecosystem viability.

This is the first study to adopt a system perspective such as the viable system approach combined with service-dominant logic to reconceptualize the overall sociotechnical processes and the underlying mechanisms leading to digitized value creation. In line with a systems view and a systematic process based on a transformative attitude toward digital servitization, the empirically informed framework identifies specific co-creation activities and recursive feedback loops.

The purpose of this study is to use the power of organization cybernetics (OC) to design a flexible viable academic department that is at the risk of losing its viability because of the complexity of the educational environment.

The proposed framework is developed based on Beer’s OC and the viable system model (VSM). This study adopts the guidelines for applying the VSM described by Stafford Beer and José Pérez Ríos.

The framework presents a comprehensive explanation of the essential functions of a viable academic department. In addition, it determines the basis for an inclusive redesign that can be used to maintain the department’s identity and viability as well.

Although there are many studies applying the framework of the VSM, in an educational context, most of them limited its usage to the evaluation of the viability of academic departments. They did not use the power of OC to design for systemic viability. Accordingly, the application of OC and the VSM, for the sake of designing a viable academic department, can be considered as highly original.

Viable system model (VSM) is a powerful tool mainly used to describe, solve and control systems’ complex problems autonomously. It enables systems to be flexible so that they can survive by rapidly responding and adapting their behaviors to any expected or even unexpected changes in the surrounding environment. This study aims to provide a literature review of the VSM as a conceptual framework for designing viable systems, and its applications in the field of higher education (HE).

The review is based on explaining “What is organizational cybernetics?”, clarifying the principles of the VSM as a rational model for designing viable organizations, discussing its drawbacks and the extended VSM, and then presenting a literature review of VSM applications in HE based on papers mainly published from 1993 to 2017.

Although there are many contributions provided by applying the VSM in HE, the previous developed models used Beer’s framework with its drawbacks without referring to some important factors neglected within it which are discussed in this review.

The study presents a summary of previous research on this topic and clarifies the essential issues needed to be addressed to design viable systems. Based on the gaps identified in the literature, some issues have been emphasized to be addressed in future research.

This paper attempts to show how the new communication and information technologies and the internet in particular can help in the design of viable organizations.

The paper presents a set of specific software tools based on internet, created for the purpose as given above. The tools are bundled in two packages. The VDMod package supports the application of Beer's viable system model (VSM) and the inclusion of system dynanics simulation models into the VSM model, as well as easy access to other tools such as team syntegrity. The SystemsNet package allows the members of the systems community to communicate with each other and gain swift access to these tools through the internet.

Communication and information technologies are enablers which help in the design of viable organizations by means of internet‐based software tools. They make the application of systemic approaches such as Beer's VSM and its combined use with System Dynamics (SD), or other methodologies and tools, easier and more readily accessible.

The paper refers mainly to Organizational Cybernetics and SD and does not take into consideration all other systems‐thinking methodologies.

This paper reveals the possibility of very easy access to software tools for applying the VSM and its combined use with SD as well as facilitating communication among systems‐thinking field members.

This paper contributes to the design of more viable organizations by providing researchers and practitioners of Organizational Cybernetics with the requisite software tools.