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Article
Publication date: 4 January 2018

Vanessa Pires and Guilherme Trez

The purpose of this paper is to discuss the different approaches to the corporate reputation construct, in order to identify a comprehensive definition that can be used for…

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Abstract

Purpose

The purpose of this paper is to discuss the different approaches to the corporate reputation construct, in order to identify a comprehensive definition that can be used for measurement purposes, gaps identified by previous literature identified.

Design/methodology/approach

This is a theoretical essay. The authors analyzed studies that involve the relationship between corporate reputation and organizational performance, and the attributes of national and international corporate reputation ratings.

Findings

The authors identified a more comprehensive definition for the reputation construct, and indicated courses for the construct’s measurement, by considering: the judgment by the stakeholders (internal, suppliers, clients and the financial market); periodical evaluations under different organizational perspectives; attention to theoretical assumptions, among other aspects.

Research limitations/implications

The study is a theoretical paper that presents that the research field has many definitions that cannot be used interchangeably. It indicated how the reputation construct should be operationalized for measurement purposes. This study presented a reflection on the relationship between corporate reputation and performance, showing that it is not a settled topic in the academy.

Practical implications

The study advances the understanding of the reputation construct measurement, considering the adopted definition and the discussion of the attributes of the main ratings on corporate reputation. The adoption of a measurement method that takes into account the definition used in this study and the features of the methodologies discussed will improve the corporate reputation assessment.

Social implications

Literature indicates that a good corporate reputation can affect organizational performance and the inverse relationship is also true. As a social implication, it is extremely relevant to improve the understanding the definition and measurement methods of this construct.

Originality/value

This study discusses one of the most important intangible resources for organizations, contributing to the understanding of the difference between the market value and the book value of public companies. Besides it should be considered that there is one lack of a definition directly related to the measurement of the reputation construct in the literature, a gap in which this study contributes.

Details

Revista de Gestão, vol. 25 no. 1
Type: Research Article
ISSN: 2177-8736

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Article
Publication date: 14 May 2024

Vanessa Amaro and Manuel João Pires

To explore the interplay between human translators and AI tools, focusing on tertiary students' perceptions in the context of Portuguese-Chinese translations in Macao.

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Abstract

Purpose

To explore the interplay between human translators and AI tools, focusing on tertiary students' perceptions in the context of Portuguese-Chinese translations in Macao.

Design/methodology/approach

This research employed a mixed-methods approach. Quantitative surveys were complemented by qualitative responses. Qualitative class observations (participant and non-participant) and autoethnography further enriched the insights. Participants included undergraduate and postgraduate students in translation studies from the Macao Polytechnic University.

Findings

The data revealed a dual perspective: appreciation for AI’s efficiency contrasted with concerns about its potential to overshadow human touch in translations, especially in cultural nuances. Views on integrating AI into curricula were diverse, but a balanced, synergistic approach between human expertise and AI efficiency emerged as a common theme.

Originality/value

This study offers a fresh perspective by integrating various methodologies, capturing both statistical and experiential insights on the evolving relationship between AI and human translation efforts in academia.

Details

Asian Education and Development Studies, vol. 13 no. 4
Type: Research Article
ISSN: 2046-3162

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Article
Publication date: 29 January 2018

Patrick Hartmann, Vanessa Apaolaza and Clare D’Souza

This paper aims to address the role of psychological empowerment in proenvironmental consumer behaviour, focussing on climate protection.

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Abstract

Purpose

This paper aims to address the role of psychological empowerment in proenvironmental consumer behaviour, focussing on climate protection.

Design/methodology/approach

Study 1 analyses the interaction of the effects of psychological empowerment and personal norms on two environmental behaviours with a sample of 600 individuals drawn form a representative online panel of the Australian population. Study 2 addresses the reinforcing influence of empowerment with a quasi-experimental design comparing 300 consumers of green electricity with 300 conventional electricity clients.

Findings

Psychological empowerment moderates the effects of personal norms on climate-protective consumer behaviour in a value-belief-norm (VBN) framework. Personal norms have a stronger influence for consumers experiencing high psychological empowerment than for disempowered feeling consumers. Furthermore, psychological empowerment experienced as an outcome of actual proenvironmental behaviour mediates the relationship between prior climate protection and future climate-protective intentions.

Research limitations/implications

Future research should focus on the experimental manipulation of psychological empowerment with communicational claims, studying how perceived empowerment can be enhanced.

Practical implications

To promote climate friendly products and behaviours, marketers should use communication claims aimed at enhancing consumer’s subjective experience of empowerment.

Social implications

Public policy aimed at climate protection should focus on consumer education increasing consumers’ awareness of their potential influence.

Originality/value

Psychological empowerment has not been studied previously as either an antecedent or outcome of proenvironmental behaviour. This is the first study to show that psychological empowerment moderates normative influences on climate-protective consumer behaviour. This research further reveals a novel behavioural reinforcement process, in which psychological empowerment intervenes as a behavioural outcome as well as an antecedent of climate-protective consumer behaviour. Findings contribute to the development of the VBN framework as well as to the consumer-empowerment perspective on proenvironmental behaviour.

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European Journal of Marketing, vol. 52 no. 1/2
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 27 July 2021

Eulalia Santos, Vanessa Ratten, Ana Diogo and Fernando Tavares

The COVID-19 pandemic has spread rapidly around the world and Portugal is no exception. Positive and negative effects are extremely important in individual's life experiences and…

256

Abstract

Purpose

The COVID-19 pandemic has spread rapidly around the world and Portugal is no exception. Positive and negative effects are extremely important in individual's life experiences and in particular in the context of the quarantine, in which it is important to maintain the balance between favorable and unfavorable situations. The purpose of this paper is to study in depth the intensity of the affect during the COVID-19 pandemic in Portugal and to validate a scale of positive and negative affect in the context of quarantine and confinement.

Design/methodology/approach

The methodology used is of a quantitative nature, based on a questionnaire survey to measure the intensity of the affects and to analyze some sociodemographic variables. The sample consists of 726 individuals of age 18 years or older, who were in Portugal during the quarantine of the COVID-19 pandemic.

Findings

The results show that respondents were concerned, anxious, well-disposed and impatient. Exploratory and confirmatory factor analysis applied to affects produced a latent structure with two factors: negative affect and positive affect. The affect scale has adequate convergent and discriminant validity and good internal consistency, with negative affect being experienced by individuals with greater intensity compared to positive affect.

Originality/value

It is hoped that this study contributes to an increase in the scientific knowledge in the field of the affects in the context of delicate situations such as the pandemic COVID-19 so that health professionals can intervene to improve individual’s well-being. This is an important way to provide better health policy that considers in more depth individual wellbeing and emotions during times of crisis. Limitations and suggestions for future research are also stated that highlight the importance of understanding emotional states of individuals during crisis events.

Details

Journal of Science and Technology Policy Management, vol. 13 no. 2
Type: Research Article
ISSN: 2053-4620

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Article
Publication date: 19 June 2019

Luciana Londero Brandli, Amanda Lange Salvia, Leila Dal Moro, Vanessa Tibola da Rocha, Janaina Mazutti and Giovana Reginatto

This paper aims to highlight the contribution of ecological fairs to the promotion of sustainability in university campuses, based on a case study carried out at the University of…

342

Abstract

Purpose

This paper aims to highlight the contribution of ecological fairs to the promotion of sustainability in university campuses, based on a case study carried out at the University of Passo Fundo, located in Southern Brazil.

Design/methodology/approach

Producers and consumers of the ecological fairs were interviewed to analyse how the social, economic and environmental spheres of sustainable development are impacted by these fairs. In total, 24 interviews were conducted.

Findings

The results showed how fairs positively impact the academic and local community while bringing sustainability into university campuses.

Research limitations/implications

The main limitations of this study were the number of interviews and the short period during when the study was conducted.

Practical implications

This case study demonstrated how the promotion of ecological fairs on a university campus plays an important role in the implementation and practice of sustainability and can serve as an example for other institutions that intend to work on similar projects.

Originality/value

This paper contributes to the literature by providing a discussion on how ecological fairs represent a good addition in the process of universities to become more sustainable and which aspects of each sustainability sphere are involved.

Details

International Journal of Sustainability in Higher Education, vol. 20 no. 3
Type: Research Article
ISSN: 1467-6370

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Article
Publication date: 23 July 2024

Vanessa H.C. Jim, Jessie M.L. Chow and Donald F.B. Ward

This research paper aims to explore how secondary school-aged business owners utilise social media to engage in informal learning. The authors make use of the concept of a…

51

Abstract

Purpose

This research paper aims to explore how secondary school-aged business owners utilise social media to engage in informal learning. The authors make use of the concept of a self-directed experiential learning cycle to empirically explore adolescents’ entrepreneurial learning processes without formal guidance or curriculum.

Design/methodology/approach

The study adopts a one-on-one interview approach with a critical incident technique in interviewing to examine the experiences of 10 Grade 9–11 business owners who run social media-based businesses on Instagram.

Findings

The results demonstrate that student business owners were able to capitalise on social media for venture creation and informal learning. They effectively engaged in experiential learning cycles with active help-seeking and mentorship in response to challenges in their business journey. A variety of resources within social media, their social circle and the internet were employed by students, highlighting the role the self-directed element plays in their experiential learning process.

Practical implications

The research urges institutions to recognise the potential of informal learning on social media and offer more support to strengthen students’ learning.

Originality/value

This research represents the first exploratory study on the potential of school-age teens’ self-initiated informal entrepreneurial learning while testifying the theory of the self-directed experiential learning cycle in the context of social media businesses. The study offers novel insights into the fields of students’ informal learning, entrepreneurial learning and social media learning.

Details

Education + Training, vol. 66 no. 7
Type: Research Article
ISSN: 0040-0912

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Book part
Publication date: 15 February 2021

Fotis Kitsios, Ioannis Sitaridis and Maria Kamariotou

The purpose of this chapter is to conduct a structured literature review to examine the relationship between entrepreneurship and emotional intelligence in academic settings as

Abstract

The purpose of this chapter is to conduct a structured literature review to examine the relationship between entrepreneurship and emotional intelligence in academic settings as well as the current entrepreneurship pedagogy for flexible, innovative and creative graduates. One hundred and twenty-eight peer-reviewed papers were analysed based on Webster’s and Watson’s (2002) methodology. Papers classified into three topics and a content analysis was implemented to discuss about the publication year, journals, authors, frequency of keywords and research method adopted. The contribution of this chapter is twofold. It is a bibliometric study which provides a macropicture of a research field, its evolution and connections among studies, in order to be a starting point for future researchers who are already studying entrepreneurial education or entrepreneurship-related scientific areas. Also, this chapter helps academics to improve educational programmes and curriculum to increase students’ entrepreneurial intention taking into account the factors that affect it.

Details

Universities and Entrepreneurship: Meeting the Educational and Social Challenges
Type: Book
ISBN: 978-1-83982-074-8

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Book part
Publication date: 23 March 2017

Barbara de Lima Voss, David Bernard Carter and Bruno Meirelles Salotti

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in…

Abstract

We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in the construction of hegemonies in SEA research in Brazil. In particular, we examine the role of hegemony in relation to the co-option of SEA literature and sustainability in the Brazilian context by the logic of development for economic growth in emerging economies. The methodological approach adopts a post-structural perspective that reflects Laclau and Mouffe’s discourse theory. The study employs a hermeneutical, rhetorical approach to understand and classify 352 Brazilian research articles on SEA. We employ Brown and Fraser’s (2006) categorizations of SEA literature to help in our analysis: the business case, the stakeholder–accountability approach, and the critical case. We argue that the business case is prominent in Brazilian studies. Second-stage analysis suggests that the major themes under discussion include measurement, consulting, and descriptive approach. We argue that these themes illustrate the degree of influence of the hegemonic politics relevant to emerging economics, as these themes predominantly concern economic growth and a capitalist context. This paper discusses trends and practices in the Brazilian literature on SEA and argues that the focus means that SEA avoids critical debates of the role of capitalist logics in an emerging economy concerning sustainability. We urge the Brazilian academy to understand the implications of its reifying agenda and engage, counter-hegemonically, in a social and political agenda beyond the hegemonic support of a particular set of capitalist interests.

Details

Advances in Environmental Accounting & Management: Social and Environmental Accounting in Brazil
Type: Book
ISBN: 978-1-78635-376-4

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Article
Publication date: 5 October 2010

Vanessa A. Quintal and Aleksandra Polczynski

The purpose of this paper is to examine how university students' satisfaction with perceived attractiveness, quality, value, and low risk impact on their revisit intentions (RVI…

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Abstract

Purpose

The purpose of this paper is to examine how university students' satisfaction with perceived attractiveness, quality, value, and low risk impact on their revisit intentions (RVI) to a holiday destination.

Design/methodology/approach

A ten minute pen and paper questionnaire was distributed to undergraduate and postgraduate students in a large Western Australia university through a non‐probability, convenience sampling approach. In total, 228 useable responses were collected, achieving a 60 per cent response rate.

Findings

The empirical results from the structural model suggest that satisfaction (SAT) with the attractiveness, quality, and value provided by the destination positively influenced RVI. Perceived risk did not have the predicted effects on SAT and RVI.

Research limitations/implications

Convenience sampling method restricts the representativeness of results across all university students. Future studies can examine the influences of culture, national and multiculturism on RVI of tourist destinations. This study can also be replicated with larger sample sizes.

Practical implications

The key finding suggests that perceptions are crucial in achieving customer satisfaction and customer loyalty and therefore must be handled proactively to develop lasting relationships.

Originality/value

Limited research in the past has been conducted on RVI of tourism destinations. Influence of perceived risk was also examined towards RVI.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 22 no. 4
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 26 August 2014

Lynn Sudbury-Riley

– The purpose of this paper is to investigate the experiences of older consumers with a range of product packaging.

1971

Abstract

Purpose

The purpose of this paper is to investigate the experiences of older consumers with a range of product packaging.

Design/methodology/approach

The study uses qualitative diary research (QDR). Ten seniors recorded all their experiences with packaging over a two-week period. Using a frame narrative that views ageing as multidimensional, diary entries uncover rich data that goes beyond physical age-related issues.

Findings

In addition to physical problems with packaging, older adults experience psychological frustration and feelings of alienation. Social implications of dependence on others are also discovered, despite many being purchasers of up-market luxury products.

Research limitations/implications

The study is exploratory and due to its qualitative methodology findings cannot be generalised to the wider population. Nevertheless it provides a starting point for future research into packaging and senior consumers.

Practical implications

The study has implications for all managers who participate in planning and designing brand packaging and calls for them to work more closely with ergonomics and design professionals in order to better plan for the needs of a large and growing sector of the population.

Social implications

Findings suggest that the basic need to feed oneself is hampered by some packaging, which of course is detrimental to the quality of life of older adults.

Originality/value

Few studies consider packaging and older consumers and this is particularly true in the marketing literature. This is the first study to use QDR in this context, and as such has several advantages over recall studies. The study also makes a contribution to knowledge pertaining to vulnerable consumers.

Details

Marketing Intelligence & Planning, vol. 32 no. 6
Type: Research Article
ISSN: 0263-4503

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