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1 – 8 of 8Helen Driva, Kulwant S. Pawar and Unny Menon
The importance of performance measurement is generally recognized in the literature and by industry. However, the adequacy of metrics applicable to different aspects of the…
Abstract
The importance of performance measurement is generally recognized in the literature and by industry. However, the adequacy of metrics applicable to different aspects of the organization does not appear to have been addressed. Provides fresh insight to fill some of the knowledge gaps in this area with particular focus on evaluating product development performance from a company perspective. Also presents insights gained from ten company‐based longitudinal case studies, which formed one essential part of a much larger research project with details of the other aspects of the project in Driva.
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Kulwant S. Pawar, Unny Menon and Johann C.K.H. Riedel
Over the last two decades, Japanese products have challenged Westernones, not only in terms of cost but also on quality, reliability anddelivery. This has meant that meeting…
Abstract
Over the last two decades, Japanese products have challenged Western ones, not only in terms of cost but also on quality, reliability and delivery. This has meant that meeting customer needs on time has now entered the competitive equation. Hence, in the 1990s, time to market (TTM) has become a focal point in achieving competitive advantage in the marketplace. Presents an overview of TTM and of how to do it. Considers the costs and benefits of TTM, and uses two case studies to compare and contrast the effect of adopting TTM and ignoring it. Looks at the key factors of: tools and techniques; technology; team management and logistics, with practical examples of the main points in achieving TTM successfully.
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Ramaprasad Unni, D L.P. and Deepa Pillai
The purpose of this research is to examine whether there are differences in use of price sources in online and offline shopping contexts, and the effect of time spent online on…
Abstract
Purpose
The purpose of this research is to examine whether there are differences in use of price sources in online and offline shopping contexts, and the effect of time spent online on these potential differences.
Design/methodology/approach
A quasi‐field experimental design with shopping channel and online usage as factors is used. MANOVA was used to analyze the data collected from 180 subjects (54 percent female; mean age of sample=27 years).
Findings
The findings revealed context specificity in the use of price sources. Prices previously seen in traditional media are more likely to be used while shopping offline, while prices previously seen on the internet are more likely to be used while shopping online. The extent of time spent online would also lead to more use of prices previously seen on the internet.
Research limitations/implications
The research examined consumer intentions of using price sources within the accessibility‐diagnosticity framework. Future research should measure accessibility and diagnosticity of specific price sources in different shopping contexts.
Practical implications
Retailers should base their pricing on channel characteristics. They should exploit the capabilities of the online channel to be more competitive. Pricing communication strategies should also take into account extent of time spent online.
Originality/value
The research suggests that price parity between online and offline channels may not be critical for multichannel marketers. Online and offline channels are different shopping contexts and as such offer unique opportunities to attract consumers. Pricing strategies should take into account these differences.
This paper seeks to conduct an in‐depth study of international trends in private higher education and focus on the Indian scenario
Abstract
Purpose
This paper seeks to conduct an in‐depth study of international trends in private higher education and focus on the Indian scenario
Design/methodology/approach
The methodology adopted is conceptual, analytical and comparative.
Findings
Though there has been better acceptability of private higher education institutions in India today than the “trepidation” felt at their emergence three decades ago, certain basic questions have been raised: Is the presence of private sector in higher education inevitable? Is it desirable too? Why is the Supreme Court of India intervening in matters pertaining to private higher education so frequently? What are the issues at stake?
Originality/value
An attempt is made to highlight the political‐economic, socio‐cultural, national‐international, ethical‐philosophical and legal‐practical aspects of this outreaching theme, in general, and focus on the driving forces, causes, and consequences of the emergence of the private higher education during the last three decades, in particular.
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Alistair Anderson and Funmi Ojediran
The purpose of this paper is to review the literature on women’s entrepreneurship in emerging economies. This is a thematic review to identify patterns and trends to better…
Abstract
Purpose
The purpose of this paper is to review the literature on women’s entrepreneurship in emerging economies. This is a thematic review to identify patterns and trends to better understand this literature. From the analysis, this study offers ideas for useful and theoretically informed research. In addition, this paper proposes the concept of restricted agency that helps to explain the practice.
Design/methodology/approach
This study identifies the nature, what is interesting, what it sees as important and considers what is neglected in this literature. The analysis sought important issues, interesting directions and the potential for useful future work. Thematic analysis is ideal for messy and unstructured material such as the literature used in this study as the data set. The process is qualitative, iterative and inductive but ontologically appropriate for the socially produced knowledge of the literature.
Findings
This paper finds the literature tends towards descriptive papers. Few papers make substantial contributions to theory. Many papers reported the barriers women to encounter, reporting general and typical processes of responding to obstacles and the implications for practice. Interestingly this study perceives overcoming and sometimes using, the cultural and physical restraints of gendered entrepreneurship. This paper proposes the concept of restricted agency explaining the gendering of entrepreneurs and explains what they can do. Moreover, the concept helps explain why and what. Most promising theoretically, is how the application of this agency is slowly and contextually differently changing the rules of the game.
Research limitations/implications
This study covers a large and extensive literature, so might have missed themes.
Originality/value
This paper starts with the notion of the “otherness” of women’s entrepreneurship. The literature is good at explaining both how and why women’s entrepreneurship is different and in effect, marginalised. This study conceptualises this gendering process as a restricted agency. Moreover, the concept helps explain why and what. Most promising theoretically, is how the application of this agency is slowly and contextually differently changing the rules of the game. It may be the mechanism for emancipation.
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F. Javier Rondan-Cataluña, Bernabe Escobar-Perez and Manuel A. Moreno-Prada
This research enables the authors to highlight the importance of proper pricing for retailers. The purpose of this paper is to demonstrate the importance of demand-based pricing…
Abstract
Purpose
This research enables the authors to highlight the importance of proper pricing for retailers. The purpose of this paper is to demonstrate the importance of demand-based pricing, providing empirical results that reveal the validity of this pricing philosophy in the sport retailing industry. In particular, this study has identified the limits of acceptable prices for the products studied, selected the most appropriate method for pricing products suffering from high competition and compared the impact produced on price perceptions according to different retail environments to be able to relate changes in the acceptable prices ranges according to the geographical location of each point of sale, differentiating between rural or urban environment and type of client.
Design/methodology/approach
The authors have carried out surveys of 350 customers in each of the three points of sale analysed. Therefore, there are a total of 1,050 interviewees, for the three products analysed. The direct method of acceptable prices setting is developed. In addition, ANOVA and t-test have been carried out to find differences between the three shops.
Findings
One main finding is that the acceptable price range is not unique. Each point of sale has one that is distinct because it depends on many factors: the competition, the economic capacity of the closest residents, the location of the point of sale or the ability to attract customers.
Originality/value
The foremost contribution of this paper is to demonstrate empirically how considering the local demand at setting prices would generate larger earnings, even for a small retail chain. The direct method of setting acceptable prices enables us to set the prices according to the demand. The best option is if these prices are above the costs. It can be noted that the prices should be set according to each shop, and a different price used in each point of sale to maximise profits and to adapt to what the typical customer of each shop is willing to pay, despite the products being the same and the points of sale belonging to the same retail chain.
Objetivos
Esta investigación nos permite resaltar la importancia de una fijación de precios adecuada para los minoristas. El objetivo principal de esta investigación es demostrar la importancia de la fijación de precios basada en la demanda, proporcionando resultados empíricos que revelan la validez de esta filosofía de fijación de precios en el sector minorista de productos deportivos. En particular, en este estudio se han identificado los intervalos de precios aceptables para los productos estudiados; se ha seleccionado el método más apropiado para la fijación de precios de productos que sufren alta competencia; y se ha comparado el impacto en las percepciones de precios según el entorno detallista y se han encontrado cambios en los intervalos aceptables de precios en función de la localización geográfica del punto de venta, diferenciando entre entorno rural y urbano, y el tipo de cliente.
Metodología
Los autores han realizado encuestas a 350 clientes en cada uno de los 3 puntos de venta analizados. Por lo tanto, hay un total de 1050 entrevistados, para los 3 productos analizados. Se desarrolla el método directo de fijación de precios aceptables. Además, se han realizado pruebas ANOVAs y T para encontrar diferencias entre las 3 tiendas.
Resultados
Un hallazgo principal es que el intervalo de precios aceptable no es único. Cada punto de venta tiene uno distinto porque depende de muchos factores: la competencia, la capacidad económica de los residentes más cercanos, la ubicación del punto de venta o la capacidad de atraer clientes.
Originalidad/valor
La principal contribución de este artículo es demostrar empíricamente cómo considerar la demanda local al establecer precios generaría mayores ganancias, incluso para una pequeña cadena minorista. El método directo de establecer precios aceptables nos permite establecer los precios de acuerdo con la demanda. La mejor opción es si estos precios están por encima de los costos. Se puede observar que los precios deben establecerse de acuerdo con cada tienda, y se debe usar un precio diferente en cada punto de venta para maximizar los beneficios y adaptarse a lo que el cliente típico de cada tienda está dispuesto a pagar. A pesar de que los productos son los mismos y los puntos de venta pertenecientes a la misma cadena minorista.
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Anna-Marie Turley, Marie Ryan and Eleanor Doyle
This paper investigates the motivations and challenges of women entrepreneurs in Ireland, assessing the role of policies and Enterprise Ireland (EI) support for women-led…
Abstract
Purpose
This paper investigates the motivations and challenges of women entrepreneurs in Ireland, assessing the role of policies and Enterprise Ireland (EI) support for women-led companies and high potential start-ups (HPSUs). It employs the gendered theory of entrepreneurship and opportunity recognition theory to analyse the enablers and obstacles to women’s entrepreneurship, particularly in the context of EI’s support, aiming to suggest improvements.
Design/methodology/approach
Grounded in a feminist epistemology and employing a mixed-methods approach, a targeted survey explores motivations, barriers and supports the needs of female entrepreneurs in Ireland, offering a comprehensive gender perspective evaluation for policy enhancement.
Findings
Findings note a shift in Irish women’s entrepreneurship motivations and outlines major hurdles like limited funding and work–life balance issues. It recommends policy enhancements in data collection, website usability, financial guidance and childcare support.
Practical implications
This paper aims to highlight the impact of gender-specific factors on entrepreneurship, the study highlights the importance of ongoing data collection and gender comparative analyses. It advocates for women mentoring networks and improved financial support to build a more inclusive entrepreneurial environment in Ireland, with potential global implications.
Originality/value
This study is unique for its in-depth exploration into Irish female entrepreneurship challenges, this study proposes actionable strategies with local and global relevance. Advocating for caregiving support integration and women’s increased involvement in tech, it offers a blueprint for fostering female entrepreneurship. It contributes to global discussions on creating supportive, equitable entrepreneurial ecosystems, serving as a valuable resource for advancing gender inclusivity and equity in entrepreneurship worldwide. It identifies scope for integration of a feminist epistemology in policy development.
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The purpose of this paper is to clarify why, when and how e-mail marketing can be used to empower consumers and to give ideas for future scholarly research.
Abstract
Purpose
The purpose of this paper is to clarify why, when and how e-mail marketing can be used to empower consumers and to give ideas for future scholarly research.
Design/methodology/approach
Systematic literature review studies 41 e-mail marketing and 54 consumer empowerment articles published in variety of academic journals between 1998 and 2014.
Findings
E-mail allows an active, interactive and personalized communication fulfilling the preferences of an empowered consumer. E-mail marketing can be used to empower consumers by sending e-mails based on permission, by making consumers active participants in the communication process and by making e-mails relevant for the recipients. However, current e-mail marketing strategies need to be updated to get the maximum benefit out of the channel.
Research limitations/implications
The limitation of the study is the broad domain of research, which hampered the in-depth analysis. However, the study was able to synthesize the scattered literature and create an overall picture of the topic as planned.
Practical implications
The paper encourages managers to use empowering e-mail marketing strategies and presents several suggestions for future e-mail marketing research.
Originality/value
The paper uses a new perspective, consumer empowerment as a lens for understanding e-mail marketing. Because e-mail marketing is currently very popular among marketers but is threatened by its negative image among consumers, it is important to understand how e-mail marketing can be developed so that it can also survive in the future.
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