Time to Market

Abstract

Over the last two decades, Japanese products have challenged Western ones, not only in terms of cost but also on quality, reliability and delivery. This has meant that meeting customer needs on time has now entered the competitive equation. Hence, in the 1990s, time to market (TTM) has become a focal point in achieving competitive advantage in the marketplace. Presents an overview of TTM and of how to do it. Considers the costs and benefits of TTM, and uses two case studies to compare and contrast the effect of adopting TTM and ignoring it. Looks at the key factors of: tools and techniques; technology; team management and logistics, with practical examples of the main points in achieving TTM successfully.

Citation

Pawar, K.S., Menon, U. and Riedel, J.C.K.H. (1994), "Time to Market", Integrated Manufacturing Systems, Vol. 5 No. 1, pp. 14-22. https://doi.org/10.1108/09576069410815765