Travis K. Huang, Yi-Ting Wang and Kuan-Yu Lin
This study aims to examine members’ perceptions of interactivity in brand communities on social networking sites in the Super Basketball League (SBL) context in Taiwan.
Abstract
Purpose
This study aims to examine members’ perceptions of interactivity in brand communities on social networking sites in the Super Basketball League (SBL) context in Taiwan.
Design/methodology/approach
The proposed model was empirically evaluated using survey data collected from 332 followers of the SBL teams’ Facebook pages on their perceptions of brand communities. Structural equation modeling was used to examine the relationships in the research model.
Findings
The results suggest significant relationships between perceived interactivity and community benefits, including special treatment, social influence, sense of membership and the notion that community satisfaction has a strong and positive effect on brand loyalty. Both social influence and a sense of membership positively affect community satisfaction. However, special treatment negatively affects community satisfaction. Perceived interactivity positively affects a sense of membership and social influence, which, in turn, positively affect community satisfaction.
Originality/value
This study examines the effects of members’ perceived interactivity and community benefits. The results significantly advance the understanding of the antecedents of members’ loyalty to specific brands. The study offers insights into practical ways of improving community satisfaction and brand loyalty by running brand communities on social networking sites. The findings also augment the theory of brand management.
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Kuan-Yu Lin, Yi-Ting Wang and Travis K. Huang
The number of smartphone users has increased with the maturity of mobile networks, which has not only led to a new lifestyle but has also facilitated the development of mobile…
Abstract
Purpose
The number of smartphone users has increased with the maturity of mobile networks, which has not only led to a new lifestyle but has also facilitated the development of mobile application services. Smartphones are regarded as essential communication devices. Currently, diverse groups of people are considering using mobile payment services. Thus, the motives for using mobile payment as well as individual motives for continuing usage are of great research interest. The purpose of this paper is to examine the behavioral motivations underlying individual intentions to continue using mobile payment.
Design/methodology/approach
To explore the factors affecting the intention to use mobile payment services, this study constructed a theoretical framework based on cost-benefit theory that also considers social influences to form an integrated research model that explains the intentions of individuals to use mobile payment services. Online questionnaires were used to evaluate individuals with experience using mobile payment services. A total of 302 questionnaires were collected. Structural equation modeling was employed to assess the relationships among factors included in the research model.
Findings
Perceived value, social norms and social self-image played crucial roles in the intention to use mobile payment services. Furthermore, perceived benefits (relative advantage and service compatibility) and perceived costs (security risks and perceived fees) determined users’ perceived value. Social self-image positively affected users’ perceived value; in the context of a mobile-oriented information system, the ability of a mobile payment service to satisfy a user’s demands with respect to social self-image influenced the user’s perceived value of using such services.
Originality/value
This study contributes to a theoretical understanding of factors that explain users’ intention to use mobile payment services.
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Based on the emerging stream of research in moral psychology and behavioral ethics which shows that accessibility of moral constructs influences ethical decisions, judgments, and…
Abstract
Purpose
Based on the emerging stream of research in moral psychology and behavioral ethics which shows that accessibility of moral constructs influences ethical decisions, judgments, and behaviors, perceived deviance tolerance (PDT) is defined as “leaders’ tolerance of deviance perceived by employees.” The purpose of this paper is to propose and empirically test a theoretical model that explains how and why PDT influences employees’ moral psychology and behaviors in interpersonal contexts.
Design/methodology/approach
The study takes 298 leaders and 429 employees from 16 large Chinese enterprises as samples.
Findings
Results across two studies provide consistent support for the proposed model and advance our understanding about how employees’ perception of leaders’ deviance tolerance influences their negative and positive behaviors.
Originality/value
Thus, findings of this research contribute to knowledge on the interpersonal effects of cognition in employees’ behaviors and enrich the application of social control theory.
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This paper gives a review of the finite element techniques (FE)applied in the area of material processing. The latest trends in metalforming, non‐metal forming and powder…
Abstract
This paper gives a review of the finite element techniques (FE) applied in the area of material processing. The latest trends in metal forming, non‐metal forming and powder metallurgy are briefly discussed. The range of applications of finite elements on the subjects is extremely wide and cannot be presented in a single paper; therefore the aim of the paper is to give FE users only an encyclopaedic view of the different possibilities that exist today in the various fields mentioned above. An appendix included at the end of the paper presents a bibliography on finite element applications in material processing for the last five years, and more than 1100 references are listed.
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This chapter details a cultural relevance of text project in-service K-12 teachers engage in during their graduate literacy methods class. Through this project, teachers, who work…
Abstract
This chapter details a cultural relevance of text project in-service K-12 teachers engage in during their graduate literacy methods class. Through this project, teachers, who work with emergent bilinguals, learn how to select culturally relevant texts using a rubric. They read their selection with a student and reflect on the experience. Four important conclusions came from an analysis of the projects teachers carried out. Teachers found that their students made connections and were more engaged when reading culturally relevant books. Participants found the rubric helpful in identifying what they should look for in a culturally relevant text. In addition, through this project, the teachers discovered that their libraries tended to lack culturally relevant literature. Finally, participant teachers learned more about their emergent bilingual students through the process of finding and reading culturally relevant stories. While this project was carried out by a limited number of teachers in urban environments, it has implications for teachers of emergent bilingual students in other contexts.
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Alireza Ahmadian F.F., Taha H. Rashidi, Ali Akbarnezhad and S. Travis Waller
Enhancing sustainability of the supply process of construction materials is challenging and requires accounting for a variety of environmental and social impacts on top of the…
Abstract
Purpose
Enhancing sustainability of the supply process of construction materials is challenging and requires accounting for a variety of environmental and social impacts on top of the traditional, mostly economic, impacts associated with a particular decision involved in the management of the supply chain. The economic, environmental, and social impacts associated with various components of a typical supply chain are highly sensitive to project and market specific conditions. The purpose of this paper is to provide decision makers with a methodology to account for the systematic trade-offs between economic, environmental, and social impacts of supply decisions.
Design/methodology/approach
This paper proposes a novel framework for sustainability assessment of construction material supply chain decisions by taking advantage of the information made available by customized building information models (BIM) and a number of different databases required for assessment of life cycle impacts.
Findings
The framework addresses the hierarchy of decisions in the material supply process, which consists of four levels including material type, source of supply, supply chain structure, and mode of transport. The application is illustrated using a case study.
Practical implications
The proposed framework provides users with a decision-making method to select the most sustainable material alternative available for a building component and, thus, may be of great value to different parties involved in design and construction of a building. The multi-dimensional approach in selection process based on various economic, environmental, and social indicators as well as the life cycle perspective implemented through the proposed methodology advocates the life cycle thinking and the triple bottom line approach in sustainability. The familiarity of the new generation of engineers, architects, and contractors with this approach and its applications is essential to achieve sustainability in construction.
Originality/value
A decision-making model for supply of materials is proposed by integrating the BIM-enabled life cycle assessment into supply chain and project constraints management. The integration is achieved through addition of a series of attributes to typical BIM. The framework is supplemented by a multi-attribute decision-making module based on the technique for order preference by similarity to ideal solution to account for the trade-offs between different economic and environmental impacts associated with the supply decisions.