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No company can afford to ignore opportunities for growth. Innovations in production, new developments in information technology and the identification of new markets can all provide the stimulus for successful business expansion.

Explores the notion of strategic learning through a case study. The case is used to identify a model of the learning process. Readers are invited to analyse issues in their current role to produce a map of strategic issues.

Care options for older people are important to individuals and to society, and currently, there is a crisis in this care. The chapter presents a research base projection onto the situation in England in 2045, using Office for National Statistics (ONS) modelling based on current population reaching the age of 85-years plus. We take three The Archers characters and fantasise about their lives in 2045, Shula and Kenton Archer and Hazel Woolley. Through them, we illustrate three options for care, namely, cared for by family members, buying in care in own home and moving into a care home. The financial aspects of these choices are explored.

States that the idea of grouping a number of cultural, commercial and industrial activities together under the banner of the “creative industries” is relatively new but it has already been the focus of considerable interest, discussion and policy making within the UK. Acknowledges that the government has been keen to promote the creative industries as a major success story and a key element in the knowledge economy. Looks at what is seen to constitute the creative industries, reviews some of the evidence about their contribution to the economy and outlines some of the management challenges and the support and promotion initiatives associated with these industries.

The parenting styles, or perhaps lack thereof, of Ambridge families is a much-talked about topic among The Archers listeners. This has been brought into keen focus recently with the parental role in, and reaction to, Ed and Emma Grundy's separation, and the intra- and inter-family dynamics of the Archers clans brought about by Peggy Woolley's Ambridge Conservation Trust. This chapter presents an Archers Assembly, based on the Citizens’ Assembly model, to pass judgement on the parenting styles of the matriarchs and family heads of key Ambridge clans. The Archers Assembly crowdsourced (through the Academic Archers Facebook group) considerations on: The Matriarchs, Peggy and Gill Archer; David and Ruth Archer; Pat and Tony Archer; Susan and Neil Carter; Jenny and Brian Aldridge; and Clarrie and Eddy Grundy. The chapter offers the evidence on each set, with a list of ‘for’ and ‘against’ cases, and quotes, from respondents.

Upcycling was introduced in The Archers by Fallon Rogers, who created a business from selling furniture she had upcycled. The author cites other examples from Archers episodes: Bert Fry’s egg mobile was originally an old caravan. Eddie Grundy built Lynda Snell’s shepherd’s hut from farmyard scrap. Josh Archer expanded his online farm equipment sales to include old items refurbished and sold for profit. Definitions of upcycling imply that the original item has become worthless. The author, however, includes examples of nostalgic value placed on relics of a bygone age and suggests a dichotomy between the values of older versus younger Ambridge residents. Upcycling can also be viewed in a metaphorical sense: Lilian Bellamy, for example, regularly upcycled herself with cosmetic assistance. The most sinister example is that of Rob Titchener, who used coercive control to upcycle Helen (then) Titchener into the image he wanted. The author concludes that while motives may take several forms, it is Fallon Rogers who consistently uses both creativity and business sense in her upcycling endeavours.

Kinship structures in Ambridge have been analysed using social network analysis (SNA) showing a network of a ‘small world’ type with 75 individual people linked by birth or marriage. Further, the network shows four major cliques: the first two centred on Aldridge and Archer matriarchies and the second where through the marriages of the third generation the Grundies, Carters, Bellamies and Snells connect together. The chapter considers the possible futures for kinship networks in the village, arguing either a version of the status quo or The Headlam Hypothesis through which Archers assume less importance and the strength of the weak ties in the network assume more prominence.

Ambridge residents live with extended kin and non-family members much more often than the population of the United Kingdom as a whole. This chapter explores cultural norms, economic need, and family and health care to explain patterns of coresidence in the village of Ambridge. In landed families, filial obligation and inheritance norms bind multigenerational families to a common dwelling, while scarcity of affordable rural housing inhibits residential independence and forces reliance on access to social networks and chance to find a home among the landless. Across the socioeconomic spectrum, coresidence wards off loneliness among unpartnered adults. Finally, for Archers listeners, extended kin and non-kin coresidence creates a private space where dialogue gives added dimensionality and depth to characters who would otherwise be known only through their interactions in public spaces.