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Article
Publication date: 1 December 2001

Charles Dennis, David Marsland and Tony Cockett

Relying on complex interdependencies between shoppers, retailers and owners, shopping centres are ideal for knowledge at management study. Retailers have been the forefront of…

4637

Abstract

Relying on complex interdependencies between shoppers, retailers and owners, shopping centres are ideal for knowledge at management study. Retailers have been the forefront of data mining, but shopping centres have received little attention. Aspects of customer knowledge management for shopping centres are considered using analogies drawn from an exploratory questionnaire survey.

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Journal of Knowledge Management, vol. 5 no. 4
Type: Research Article
ISSN: 1367-3270

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Article
Publication date: 1 October 1996

Dominic Wring

Argues that by utilizing a standard evolutionary model of marketing it is possible to map out three key stages in the development of electioneering, each of which is directly…

3909

Abstract

Argues that by utilizing a standard evolutionary model of marketing it is possible to map out three key stages in the development of electioneering, each of which is directly comparable with the production, sales and marketing orientations in commerce. In politics the respective phases can be labelled the propaganda, media and marketing approaches to the electorate. Using this framework the differences between the three campaign orientations become self‐evident. Interestingly, it also becomes possible to trace the similarities in approach, specifically the important, if previously largely unrecognized, role that basic marketing concepts have played in British elections since the beginning of the century. Contrary to popular perception, professional advertising and image consciousness are not legacies of the 1980s but date back to the decade following the introduction of near universal suffrage in 1918. The realization of popular television and consumer marketing in the 1950s exacerbated the need for more coherent party image management. Finally in the late 1970s and 1980s both main contenders for government underwent strategic changes akin to embracing a marketing orientation.

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European Journal of Marketing, vol. 30 no. 10/11
Type: Research Article
ISSN: 0309-0566

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Available. Content available
Article
Publication date: 1 June 1999

84

Abstract

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Circuit World, vol. 25 no. 2
Type: Research Article
ISSN: 0305-6120

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Article
Publication date: 13 April 2015

Georgina Murray

– The purpose of this paper is to investigate who rules the world. The hypothesis is that it is the 0.1 per cent of owners and controllers of capital.

1276

Abstract

Purpose

The purpose of this paper is to investigate who rules the world. The hypothesis is that it is the 0.1 per cent of owners and controllers of capital.

Design/methodology/approach

This study used secondary sources including the Bureau Van Dyk and The World Top Incomes database to look at distributions of income and wealth (stock ownership). This is supplemented with a secondary source analysis and with some interviews.

Findings

The top point one per centers, the wealthy, those on the top incomes and transnational capitalist class are all distinct but overlapping categories that describe the (white) men and (few) women who hold power through their ownership and/or control of capital and who are thereby directly or indirectly able to act hegemonically on an emerging global basis.

Research limitations/implications

Theorists of the global school of capitalism Alveredo et al., 2013 argue that there has been a qualitatively new twenty-first century transnational capitalism in the process of emerging (see Robinson, 2012a). This paper tests this assumption and relates it to the work by Hamm 2010.

Social implications

The flip side of this progressively widening concentration of income and wealth into fewer (0.1 per cent) hands brings new lows to the polarisation of class, exploitation and domination. All of these have intensified since the 1980s with the end of the Keynesian Compromise. This north/south accentuated division has implications for social justice.

Originality/value

This seeks to identify empirical evidence to support the theory of an emerging transnational capitalist class.

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Foresight, vol. 17 no. 2
Type: Research Article
ISSN: 1463-6689

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Article
Publication date: 1 December 1977

Clive Bingley, Helen Moss and Clive Martin

WITH, several days later, some residue yet of disbelief, allow me to tell you that at the end of October L actually went dancing. After an interval of 15 years since I last…

16

Abstract

WITH, several days later, some residue yet of disbelief, allow me to tell you that at the end of October L actually went dancing. After an interval of 15 years since I last electrified my system in similar fashion, I may further tell you that dancing is no longer what it was.

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New Library World, vol. 78 no. 12
Type: Research Article
ISSN: 0307-4803

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Article
Publication date: 23 October 2007

Cecily Knight

The purpose of this paper is to present a framework for resilience education that can be used by teachers in schools. The paper seeks to identify a common language for exploring…

6735

Abstract

Purpose

The purpose of this paper is to present a framework for resilience education that can be used by teachers in schools. The paper seeks to identify a common language for exploring the concept of resilience.

Design/methodology/approach

The paper presents an overview of the construct of resilience as it appears in the literature. It provides a rationale for resilience education by examining the changing circumstances that impact on the work of educators. It also provides an overview of current Australian programs that promote resilience.

Findings

After an extensive examination of the literature, it is suggested that resilience is discussed in the literature as a state, a condition and a practice. Consequently, a three‐dimensional framework has been developed from this to help teachers understand resilience and to provide practical ways in which they can promote the resilience of their learners.

Practical implications

This conceptual paper suggests that the three‐dimensional framework for resilience has implications for supporting the mental health and wellbeing of children and young people. The paper highlights the important role of the school in enhancing resilience for children and young people.

Originality/value

The original work of this paper is the presentation of a three‐dimensional framework for resilience: as a state, a condition and a practice. This framework is useful for preservice teacher education programs and for the professional development of practising teachers.

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Health Education, vol. 107 no. 6
Type: Research Article
ISSN: 0965-4283

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Article
Publication date: 15 January 2018

Cheng-Hsiung Weng and Tony Cheng-Kui Huang

Customer lifetime value (CLV) scoring is highly effective when applied to marketing databases. Some researchers have extended the traditional association rule problem by…

522

Abstract

Purpose

Customer lifetime value (CLV) scoring is highly effective when applied to marketing databases. Some researchers have extended the traditional association rule problem by associating a weight with each item in a transaction. However, studies of association rule mining have considered the relative benefits or significance of “items” rather than “transactions” belonging to different customers. Because not all customers are financially attractive to firms, it is crucial that their profitability be determined and that transactions be weighted according to CLV. This study aims to discover association rules from the CLV perspective.

Design/methodology/approach

This study extended the traditional association rule problem by allowing the association of CLV weight with a transaction to reflect the interest and intensity of customer values. Furthermore, the authors proposed a new algorithm, frequent itemsets of CLV weight (FICLV), to discover frequent itemsets from CLV-weighted transactions.

Findings

Experimental results from the survey data indicate that the proposed FICLV algorithm can discover valuable frequent itemsets. Moreover, the frequent itemsets identified using the FICLV algorithm outperform those discovered through conventional approaches for predicting customer purchasing itemsets in the coming period.

Originality/value

This study is the first to introduce the optimum approach for discovering frequent itemsets from transactions through considering CLV.

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Kybernetes, vol. 47 no. 3
Type: Research Article
ISSN: 0368-492X

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Article
Publication date: 1 October 2001

Dominic Wring

Examines the historical role of marketing within the British electoral process. Based on historical research and drawing on a voluminous amount of documentary analysis, seeks to…

1200

Abstract

Examines the historical role of marketing within the British electoral process. Based on historical research and drawing on a voluminous amount of documentary analysis, seeks to assess how and when marketing thinking and techniques first began to gain currency within the British Labour Party between 1918 and 1939. Demonstrates how Labour, an organisation traditionally regarded as being resistant to change, contained influential people keen to experiment with new campaign techniques and ideas.

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European Journal of Marketing, vol. 35 no. 9/10
Type: Research Article
ISSN: 0309-0566

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