Data mining for shopping centres – customer knowledge‐management framework

Abstract

Relying on complex interdependencies between shoppers, retailers and owners, shopping centres are ideal for knowledge at management study. Retailers have been the forefront of data mining, but shopping centres have received little attention. Aspects of customer knowledge management for shopping centres are considered using analogies drawn from an exploratory questionnaire survey.

Citation

Dennis, C., Marsland, D. and Cockett, T. (2001), "Data mining for shopping centres – customer knowledge‐management framework", Journal of Knowledge Management, Vol. 5 No. 4, pp. 368-374. https://doi.org/10.1108/13673270110411797