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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001509. When citing the article, please cite: Tom Cruden, (1989), “A Change in Packaging Purchasing in a Wines and Spirits Company”, International Marketing Review, Vol. 6 Iss 2.

The packaging materials purchasing procedures of a wine and spirits manufacturing company are analysed and reviewed with respect to updating its information gathering and procurement techniques. Established practices can be greatly enhanced with meaningful performance audits and strategic procurement scenarios. These all add up to make the purchasing team better equipped to negotiate more favourable terms from suppliers without loss of quality and service levels.

PUBLIC librarians have had some experience of economy in this last month at the considering of annual estimates. In many towns, unfortunately, an increase in the general rates is reported, and in all such times libraries are likely to suffer. The note we make below on Yarmouth does not show that one of the causes of the curious municipal hysteria it reveals was the burning desire to reduce the rates. That desire is in itself wholly laudable, and librarians can acquiesce in economies that do not discriminate against libraries. Our trouble is that libraries have nowhere yet been adequately financed, and reductions are more serious for them than for many departments which have never suffered from utter lack of means.

THE problem that Dr. E.A. Savage introduced in our last issue may well be one of the crucial debates of this winter. When it is remembered that there was a time, as our writer in Letters on Our Affairs asserts, when it was thought inadvisable for a public librarian to be Hon. Secretary of the Library Association, we can see that times have changed. There is no doubt that the Brighton Conference showed the impossibility of adequate discussion of purely professional matters when authority members are present. The manner of achieving what many desire, and yet to retain the goodwill' of intelligent authority members, is what has to be determined.

Socio‐economic decline in rural areas is a pervasive and debilitating phenomenon in terms of regional development, particularly when former models of economic growth which once stimulated business generation and regeneration can no longer be counted on to do so. In these austere times, models of social and community enterprise are becoming more important. This corresponds to the emergence of theories of community‐based entrepreneurship and social enterprise as explanatory variables. Such theories are used to label enterprising behaviour enacted within our communities, even when the theoretical arguments underpinning these re‐conceptualisations require to be stretched to permit this. Often the resultant explanations are not entirely convincing. The purpose of this paper is to challenge existing conceptualisations of community‐based entrepreneurship and social enterprise.

Using a case study methodology, the paper reports on the activities of the Buchan Development Partnership (BDP) – a community‐based project situated in the Buchan area of Aberdeenshire, Scotland – demonstrating how individual and community enterprise can be utilized to develop enterprising individuals and communities by growing enterprises organically. The case articulates this process, as it occurred in a rural development partnership using a narrative‐based case study methodology to examine activities and growth strategies.

The case bridges issues of entrepreneurship, entrepreneurial process, community and regional development and tells a story of community regeneration through the process of “Community Animateurship”.

Research, practical and social implications are discussed but in particular the need to adopt a more holistic “bottom up” approach.

This case challenges existing conceptualisations of community‐based entrepreneurship and social enterprise.