A Change in Packaging Purchasing in a Wines and Spirits Company

Abstract

The packaging materials purchasing procedures of a wine and spirits manufacturing company are analysed and reviewed with respect to updating its information gathering and procurement techniques. Established practices can be greatly enhanced with meaningful performance audits and strategic procurement scenarios. These all add up to make the purchasing team better equipped to negotiate more favourable terms from suppliers without loss of quality and service levels.

Citation

Cruden, T. (1989), "A Change in Packaging Purchasing in a Wines and Spirits Company", International Marketing Review, Vol. 6 No. 2. https://doi.org/10.1108/EUM0000000001509