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Article
Publication date: 14 March 2016

Winifred Wong and Timothy Malone

A recent marketing trend is sending short message service (SMS) apparel advertisements to capture young adult consumers’ attention. These targeted consumers are reluctant to view…

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Abstract

Purpose

A recent marketing trend is sending short message service (SMS) apparel advertisements to capture young adult consumers’ attention. These targeted consumers are reluctant to view SMS advertisements due to perceived irrelevant advertising content. The purpose of this paper is to investigate the relationship between consumer vanity trait and perceived SMS apparel advertising values for 291 college-aged Generation Y consumers (aged between 18 and 24) from the USA.

Design/methodology/approach

The study opted for a quantitative, correlational design to investigate the relationships among vanity traits and perceived SMS apparel advertising values. An internet-based survey collected vanity trait attributes, perceived SMS apparel advertising values, and demographics from the participant. Correlation and multiple regression analyses tested the degree of association and measured the strength of predictive relationships among the said variables.

Findings

Empirical findings of this study reveal a positive, predictive relationship between vanity traits and perceived SMS apparel advertising values. Symbols of success is the most dominant vanity trait for males and ethnic minorities.

Research limitations/implications

Excluded from the present study was investigating the relationship between personality and consumer vanity trait. Personality evolves with the individual’s worldview and lived experience. It would be interesting to explore achievement-vanity through the consumers’ life story.

Practical implications

Consumer adoption and abandonment of the latest fashion trends can occur quickly. The timing of an SMS apparel advertising campaign and advertising content relevancy are critical to initiate the targeted consumers’ interest.

Originality/value

This paper sheds some lights on the contribution of psychological predispositions to apparel consumption-related situations for consumers.

Details

Journal of Fashion Marketing and Management, vol. 20 no. 1
Type: Research Article
ISSN: 1361-2026

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Book part
Publication date: 6 August 2018

Ashley Sanders-Jackson, Christopher Clemens and Kristen Wozniak

Purpose: Lesbian, gay, and bisexual (LGB) young adults smoke at rates much higher than the general population. Young adults, in general, are less likely to seek medical help for

Abstract

Purpose: Lesbian, gay, and bisexual (LGB) young adults smoke at rates much higher than the general population. Young adults, in general, are less likely to seek medical help for smoking cessation and LGB individuals are less likely to seek health care generally. Alternative methods to encourage smoking cessation are necessary. This research seeks to establish whether LGB young adults in California would be willing to use social media for smoking cessation.

Approach: We conducted 41 qualitative interviews among LGB young adults in the San Francisco Bay Area and Los Angeles in Fall 2014.

Findings: The results suggest that our participants were interested in a LGB-focused social media intervention, as long as the intervention was private or anonymous and moderated. Further, across topical areas our participants spoke extensively about the import of social connections. We may be able to leverage these connections to encourage cessation.

Research Limitations: This is a qualitative, non-generalizable dataset from a fairly limited geographic area.

Public Health Implications: Online smoking cessation interventions aimed at young adults would benefit from further testing with LGB young adults to ensure efficacy among this population. In addition, states and localities concerned about young adult LGB smoking might benefit from investing in an online socially mediated cessation forum. Online interventions could be scalable and might be useful for other groups who regularly face discrimination, stigma, or other stressors that make successful smoking cessation difficult.

Details

eHealth: Current Evidence, Promises, Perils and Future Directions
Type: Book
ISBN: 978-1-78754-322-5

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Book part
Publication date: 27 October 2016

Alexandra L. Ferrentino, Meghan L. Maliga, Richard A. Bernardi and Susan M. Bosco

This research provides accounting-ethics authors and administrators with a benchmark for accounting-ethics research. While Bernardi and Bean (2010) considered publications in…

Abstract

This research provides accounting-ethics authors and administrators with a benchmark for accounting-ethics research. While Bernardi and Bean (2010) considered publications in business-ethics and accounting’s top-40 journals this study considers research in eight accounting-ethics and public-interest journals, as well as, 34 business-ethics journals. We analyzed the contents of our 42 journals for the 25-year period between 1991 through 2015. This research documents the continued growth (Bernardi & Bean, 2007) of accounting-ethics research in both accounting-ethics and business-ethics journals. We provide data on the top-10 ethics authors in each doctoral year group, the top-50 ethics authors over the most recent 10, 20, and 25 years, and a distribution among ethics scholars for these periods. For the 25-year timeframe, our data indicate that only 665 (274) of the 5,125 accounting PhDs/DBAs (13.0% and 5.4% respectively) in Canada and the United States had authored or co-authored one (more than one) ethics article.

Details

Research on Professional Responsibility and Ethics in Accounting
Type: Book
ISBN: 978-1-78560-973-2

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Book part
Publication date: 24 October 2003

Timothy J Dowd

The study of markets encompasses a number of disciplines – including anthropology, economics, history, and sociology – and a larger number of theoretical frameworks (see Plattner…

Abstract

The study of markets encompasses a number of disciplines – including anthropology, economics, history, and sociology – and a larger number of theoretical frameworks (see Plattner, 1989; Reddy, 1984; Smelser & Swedberg, 1994). Despite this disciplinary and theoretical diversity, scholarship on markets tends toward either realist or constructionist accounts (Dobbin, 1994; Dowd & Dobbin, forthcoming).1 Realist accounts treat markets as extant arenas that mostly (or should) conform to a singular ideal-type. Realists thus take the existence of markets as given and examine factors that supposedly shape all markets in a similar fashion. When explaining market outcomes, they tout such factors as competition, demand, and technology; moreover, they can treat the impact of these factors as little influenced by context. Constructionist accounts treat markets as emergent arenas that result in a remarkable variety of types. They problematize the existence of markets and examine how contextual factors contribute to this variety. When explaining market outcomes, some show that social relations and/or cultural assumptions found in a particular setting can qualify the impact of competition (Uzzi, 1997), demand (Peiss, 1998), and technology (Fischer, 1992). Constructionists thus stress the contingent, rather than universal, processes that shape markets.

Details

Comparative Studies of Culture and Power
Type: Book
ISBN: 978-0-76230-885-9

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Book part
Publication date: 12 May 2022

Nathan A. Stevenson

The following chapter discusses common approaches to academic interventions and methods for intensifying instruction when previous attempts at instruction have failed…

Abstract

The following chapter discusses common approaches to academic interventions and methods for intensifying instruction when previous attempts at instruction have failed. Contemporary research on intensive intervention is discussed along with competing frameworks for operationalizing intensive intervention to meet the needs of struggling learners.

Details

Delivering Intensive, Individualized Interventions to Children and Youth with Learning and Behavioral Disabilities
Type: Book
ISBN: 978-1-80262-738-1

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Article
Publication date: 10 December 2021

Timothy R. Moake and Christopher Robert

Humor can be a useful tool in the workplace, but it remains unclear whether humor used by men versus women is perceived similarly due to social role expectations. This paper…

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Abstract

Purpose

Humor can be a useful tool in the workplace, but it remains unclear whether humor used by men versus women is perceived similarly due to social role expectations. This paper explored whether female humorists have less social latitude in their use of aggressive and affiliative humor in the workplace. This paper also examined how formal organizational status and the target's gender can impact audience perceptions.

Design/methodology/approach

Two scenario-based studies were conducted where participants rated the foolishness of the humorist. For Study 1, participants responded to a scenario with an aggressive, humorous comment. For Study 2, participants responded to a scenario with an affiliative, humorous comment.

Findings

Results suggested that high-status female humorists who used aggressive humor with low-status women were viewed as less foolish than low-status female humorists who used aggressive humor with low-status women. Conversely, status did not impact perceptions of male humorists who used aggressive humor with low-status women. Results also indicated that high-status women who used affiliative humor were viewed as less foolish when their humor was directed toward low-status men versus low-status women. Conversely, no differences existed for high-status men who used affiliative humor with low-status men and women.

Practical implications

Narrower social role expectations for women suggest that interpersonal humor can be a riskier strategy for women.

Originality/value

This study suggests that women have less social latitude in their use of humor at work, and that organizational status and target gender influence perceptions of female humorists.

Details

Journal of Managerial Psychology, vol. 37 no. 4
Type: Research Article
ISSN: 0268-3946

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Book part
Publication date: 5 August 2005

Richard A. Bernardi

Abstract

Details

Research on Professional Responsibility and Ethics in Accounting
Type: Book
ISBN: 978-0-76231-239-9

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Article
Publication date: 8 May 2009

Timothy Bond Baker

The purpose of this study is to examine and extend Noer's theoretical model of the new employment relationship.

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Abstract

Purpose

The purpose of this study is to examine and extend Noer's theoretical model of the new employment relationship.

Design/methodology/approach

Case study methodology is used to scrutinise the model. The results of a literature‐based survey on the elements underpinning the five values in the model are analysed from dual perspectives of individual and organization using a multi‐source assessment instrument. A schema is developed to guide and inform a series of focus group discussions from an analysis of the survey data. Using content analysis, the transcripts from the focus group discussions are evaluated using the model's values and their elements. The transcripts are also reviewed for implicit themes. The case studied is Flight Centre Limited, an Australian‐based international retail travel company.

Findings

Using this approach, some elements of the five values in Noer's model are identified as characteristic of the company's psychological contract. Specifically, to some extent, the model's values of flexible deployment, customer focus, performance focus, project‐based work, and human spirit and work can be applied in this case. A further analysis of the transcripts validates three additional values in the psychological contract literature: commitment; learning and development; and open information. As a result of the findings, Noer's model is extended to eight values.

Research limitations/implications

The study offers a research‐based model of the new employment relationship. Since generalisations from the case study findings cannot be applied directly to other settings, the opportunity to test this model in a variety of contexts is open to other researchers.

Originality/value

In practice, the methodology used is a unique process for benchmarking the psychological contract. The process may be applied in other business settings. By doing so, organization development professionals have a consulting framework for comparing an organization's dominant psychological contract with the extended model presented here.

Details

Leadership & Organization Development Journal, vol. 30 no. 3
Type: Research Article
ISSN: 0143-7739

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Book part
Publication date: 1 January 2009

Samuel D. Bond, James R. Bettman and Mary Frances Luce

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-727-8

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Book part
Publication date: 29 August 2012

Allison B. Dymnicki, Kimberly T. Kendziora and David M. Osher

Although a large body of research has focused on young children with learning disabilities (LD) and behavioral disorders (BD) in preschool and elementary school settings, there is…

Abstract

Although a large body of research has focused on young children with learning disabilities (LD) and behavioral disorders (BD) in preschool and elementary school settings, there is considerably less information about this population during adolescence. Recent work suggests that youth with these disabilities experience challenges in areas such as social skills, increased depressive symptoms, and involvement in the juvenile justice system. In addition, for a small percentage of the population, negative outcomes experienced during early childhood appear to persist in adolescence and early adulthood suggesting the need for additional interventions. Two primary aims guide the current chapter. First, we review key domains of adolescent development (social, emotional, and behavioral) and highlight ways in which development differs for students with LD and BD. Second, we introduce the field of social and emotional learning (SEL) and the accumulating body of research that suggests that this approach could have numerous benefits for this population. We describe the results of recent meta-analytic reviews of SEL programs to indicate the current state of the field, highlight a few evidence-based universal and indicated SEL programs for secondary school settings, and describe important areas for future research.

Details

Classroom Behavior, Contexts, and Interventions
Type: Book
ISBN: 978-1-78052-972-1

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