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Consumer Judgment from a Dual-Systems Perspective

James R. Bettman

Mary Frances Luce

Review of Marketing Research

ISBN: 978-0-7656-2125-2, eISBN: 978-0-85724-727-8

Publication date: 1 January 2009

Citation

Bond, S.D., Bettman, J.R. and Luce, M.F. (2009), "Consumer Judgment from a Dual-Systems Perspective", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 5), Emerald Group Publishing Limited, Leeds, pp. 3-37. https://doi.org/10.1108/S1548-6435(2008)0000005005

Publisher

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Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited