Cyril M. Logar, Thomas G. Ponzurick, John R. Spears and Karen Russo France
This article outlines a process, whereby public research efforts can be joined with private sector product needs creating a commercialization culture that can help provide…
Abstract
This article outlines a process, whereby public research efforts can be joined with private sector product needs creating a commercialization culture that can help provide opportunities and address the barriers of new product concepts for the marketplace. The issues discussed here were identified through research efforts that explored the opportunity to align academic research with private sector commercialization efforts. The purpose is to identify academic and private sector linkages that may benefit and enhance new product research efforts with the goal of moving faculty‐driven product research from inception to marketplace commercialization. The end result is a process by which public sector (institutions of higher education) and private sector organizations can interact to develop new products for the commercial marketplace that will meet the burgeoning product needs of current and future customers.
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A. Michael Knemeyer, Thomas G. Ponzurick and Cyril M. Logar
The current study demonstrates the value of utilizing qualitative research methods to analyze logistics problems. Specifically, the study utilizes a qualitative methodology to…
Abstract
The current study demonstrates the value of utilizing qualitative research methods to analyze logistics problems. Specifically, the study utilizes a qualitative methodology to examine the feasibility of designing a reverse logistics system to recycle and/or refurbish end‐of‐life computers that are deemed no longer useful by their owners. The qualitative methodology is a modified version of a customer visit program in which the in‐depth interviews were used to identify the special needs of stakeholders who could potentially participate in the proposed system. The qualitative interviews were structured and implemented using a standardized approach set forth in the literature. The results indicate that this qualitative technique proved valuable in obtaining industry‐sensitive stakeholder data, which allowed the researchers to more thoroughly analyze the feasibility of the proposed reverse logistics system.
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R. Drew Sellers, Wendy Tietz and Yan Zhou
This study investigates a perceived student performance disparity between traditional synchronous and web-based asynchronous course delivery. Synchronous classes meet face-to-face…
Abstract
This study investigates a perceived student performance disparity between traditional synchronous and web-based asynchronous course delivery. Synchronous classes meet face-to-face or online with scheduled meeting times and the ability to directly monitor class attendance and participation. Asynchronous classes are 100% online, requiring no face-to-face or online live sessions. This study identifies student attributes associated with performance differences in the two delivery modes. The authors examine data from over 15,000 students who took introductory financial and managerial accounting classes at a large state university. The authors analyze student demographic and class performance data. Controlling for instructor and year effects, the authors find a statistically significant lower DFW rate (better performance) in the synchronous introductory accounting classes compared to the asynchronous ones. Using these findings, the authors revised scheduling and advising protocols to improve student success likelihood in the asynchronous sections. This study provides two insights applicable to many accounting departments. First, the results suggest that empirically exploring student performance implications may be warranted as the number of web-based asynchronous class offerings grow. Additionally, the study provides an example of working within the limitations of existing registration policies and systems to translate the result of the analysis into improved advising and scheduling approaches.
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Julie M. Birkholz and Robin Shields
The goal of this chapter is to introduce the network paradigm for analyzing relational phenomena and organizing knowledge in higher education research. This introduction is…
Abstract
The goal of this chapter is to introduce the network paradigm for analyzing relational phenomena and organizing knowledge in higher education research. This introduction is presented by example: it analyzes knowledge on inter-organizational relationships of higher education institutions. The formation, maintenance, and impact of relationships are implicitly relational, although they have largely been understood as a consequence of institutional practices. Through the network paradigm, we show that focusing on relations we can develop new and more precise models to understand the antecedents, consequences, and characteristics of these networks.
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Yunus Kathawala, Khaled Abdou and Dean S. Elmuti
There is increased interest in online MBA programs across the globe. This paper attempts to review and assess online MBA programs and what lessons other universities and students…
Abstract
There is increased interest in online MBA programs across the globe. This paper attempts to review and assess online MBA programs and what lessons other universities and students can learn from them. It attempts to compare between the online and the traditional MBA. In addition, a thorough evaluation of the strengths, weaknesses, opportunities, and threats of the online MBA is made. The evaluation considers point of views from universities, professors, and students that combined together will assess the future and growth of “global MBAs”.
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Maureen FitzGerald and David Arnott
Points out that research into the use of demographics as a segmentation variable has waned in favour of other variables, noting that research is sparse into links between…
Abstract
Points out that research into the use of demographics as a segmentation variable has waned in favour of other variables, noting that research is sparse into links between membership of demographic segments and perceptions and reactions to marketing communications. Describes how, in many service sectors (e.g. airlines), the demographic profile of the consumer base has changed radically in recent years. Investigates differences between the perceptions and responses of demographic and product usage segments to the marketing communications of airlines, and demonstrates several key differences. Concludes that the importance of these segmentation bases appears to be undervalued in services, as findings indicate that changes in gender, age, culture, usage frequency, etc. affect perceptions of advertising, sales promotions and publicity ‐ with consequent effects on purchase behaviour.
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Xin Jin, Thomas Bauer and Karin Weber
The purpose of this paper is to provide an overview of the exhibition industry in China and to report on an exploratory study of 306 exhibitors and visitors to a trade exhibition…
Abstract
Purpose
The purpose of this paper is to provide an overview of the exhibition industry in China and to report on an exploratory study of 306 exhibitors and visitors to a trade exhibition in Guangzhou, China, which examined decision‐making factors that influence the visitors and exhibitors in exhibition‐participation.
Design/methodology/approach
The research took a quantitative approach by conducting a survey at the Guangzhou International Beauty & Cosmetic Import‐Export Expo in late March 2008. A total of 306 valid responses were obtained. Descriptive analysis and factor analysis were conducted using SPSS 12.0.
Findings
Study findings indicate five categories of factors that influence exhibition‐participation. Promising second‐tier cities as exhibition destinations are also identified and discussed.
Originality/value
A contribution of the study is exploring whether participants attach importance to destination attributes when they consider attending an exhibition. It also investigated, for the first time, exhibitors' and visitors' preferences for 15 second‐tier cities in China as exhibition destinations.
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Nakul Gupta and Sangeeta Shah Bharadwaj
Pedagogy today has become a function of technology and this relationship becomes all the more promising when used to address the educational needs of the constantly changing and…
Abstract
Purpose
Pedagogy today has become a function of technology and this relationship becomes all the more promising when used to address the educational needs of the constantly changing and fast evolving business school education. Business schools today are responsible for empowering future managers and leaders with not only the knowledge and insights but also with the ability to sense and respond to the unanticipated changes of the turbulent business environment. The objective of this paper is to conceptualize an integrated pedagogical framework that combines “richness” of augmented reality, classroom teaching and academic research with “reach” of social networking to yield a paradigm of agile business school education.
Design/methodology/approach
The authors propose a conceptual model that would help in building entrepreneurial agility through business school education when internal factors collectively optimize the richness of education content and external factors provide the reach necessary to create a field for socialization that helps in building knowledge.
Findings
The authors’ conceptual model consists of three sub‐paradigms derived from the theories they discuss: richness (from theory of experiential learning), reach (from social network theory) and business school education agility (from contingency theory). These three dimensions together enable the authors to understand and propose a new model for business schools, which would have the objective of producing more graduates with entrepreneurial agility.
Research limitations/implications
This research is just an attempt towards integration of emerging technologies to offer agile and experiential education. More research is needed to assess the effectiveness of various teaching and learning techniques. Multivariate analysis would be helpful in determining the multitude of effects on learning that can occur within a business school environment.
Originality/value
Agile business school education is a new variation on business school pedagogy that combines traditional‐style education with technology to provide education that is relevant today and will be relevant in dealing with unforeseen events in the future. Agile business school education will enable graduates to build and lead agile and successful organizations.
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Igor Insanic and Lars-Erik Gadde
Increasing attention to sustainability has made product recovery issues increasingly significant. Although several studies portray product recovery arrangements as networks, these…
Abstract
Purpose
Increasing attention to sustainability has made product recovery issues increasingly significant. Although several studies portray product recovery arrangements as networks, these constellations have not been analyzed with network models. The purpose of this paper is to investigate the organizing of product recovery networks.
Design/methodology/approach
Previous research highlighted the need for a holistic perspective on product recovery. Industrial network theory provides such a framework, based on three dimensions of business reality: activities, resources and actors. The research method applied is a qualitative case study approach of product recovery in the PC industry.
Findings
The most significant issues in the organizing of product recovery concern the coordination of interdependent activities and the combining of physical and organizational resources. Effective organizing is contingent on interaction and information exchange among firms. Furthermore, the sorting rules applied in the product recovery process are crucial for the performance in the activity chain from disposer to end-user.
Research limitations/implications
The study deals with product recovery of PCs, and needs to be supplemented with research in other empirical contexts.
Practical implications
The study offers companies broader perspective on their product recovery operations by illustrating how they are related to a wider network.
Originality/value
The study applies a novel perspective on product recovery. The analytical framework and the qualitative approach complement mainstream approaches.