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Article
Publication date: 21 January 2025

Luciana Marques Vieira, Jefferson Marlon Monticelli and Tatiane Pellin Cislaghi

This paper aims to understand how institutions influence a Geographical Indication (GI) region to create value over time. The study examines a Brazilian wine industry that has…

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Abstract

Purpose

This paper aims to understand how institutions influence a Geographical Indication (GI) region to create value over time. The study examines a Brazilian wine industry that has lasted for about a century, using ten recent years of primary data collection (2012–2022).

Design/methodology/approach

This paper developed a qualitative study that looks at coopetition and institutions and considers the GI as an institution. It collected the data from 33 representatives of the Brazilian wine industry in three stages (2012–2013, 2017 and 2022).

Findings

The results show that coopetitive strategies between Brazilian wineries are encouraged by both formal and informal institutions, which results in a GI becoming a collective institution. Value creation, however, drives new entrants aiming to achieve gains, and this risks destroying the GI due to the perception of lack of balance on value capture over time.

Originality/value

This study describes the creation and evolution of a GI for developing wine production in a particular grape-growing region in Brazil, which has, consequently, encouraged coopetition between supply chain agents leading to value creation. Most wineries, however, lack a value capture perception, which has resulted in the risk of value being destroyed by allowing new entrants into the cluster. The three stages of data collection and analysis provide an understanding of coopetitive strategies over the long term.

Details

Journal of Business & Industrial Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 4 July 2023

Tatiane Pellin Cislaghi, Douglas Wegner, Luciana Marques Vieira and Gabriela Zanandrea

This paper aims to analyze the influence of governance mechanisms in the generation of relational rents for supplier in short food supply chains (SFSCs).

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Abstract

Purpose

This paper aims to analyze the influence of governance mechanisms in the generation of relational rents for supplier in short food supply chains (SFSCs).

Design/methodology/approach

This study used data from a survey of 181 organic producers in SFSCs, using partial least squares structural equation modeling (PLS-SEM) with the aid of the SmartPLS® 3 software for the analysis.

Findings

The results show the relationship between formal and informal governance mechanisms and relational rents. The predominance of informal mechanisms enabled a higher explanatory power than that provided by formal governance mechanisms. Further, the authors found that the complementary use of governance mechanisms has a stronger impact on generating relational rents. However, contextual factors such as relationship time, power asymmetry and uncertainty in demand have not shown any influence on governance mechanisms for generating relational rents.

Originality/value

The result sheds new light on the relevance of governance mechanisms to foster relational rents to suppliers in SFSCs. It also shows that contextual factors that affect relationships in traditional supply chains do not play a relevant role in SFSCs due to their specific characteristics.

Details

British Food Journal, vol. 125 no. 10
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 3 June 2021

Tatiane Pellin Cislaghi, Douglas Wegner and Luciana Marques Vieira

The purpose of this paper is to analyse how the use of governance mechanisms in buyer-supplier relationships in the supply chain (SC) are related to the maturity of relationships…

624

Abstract

Purpose

The purpose of this paper is to analyse how the use of governance mechanisms in buyer-supplier relationships in the supply chain (SC) are related to the maturity of relationships and the generation of relational rents.

Design/methodology/approach

Several studies have analysed interorganisational governance in SCs. However, to the best of the knowledge, no study has focussed on the use of different types of governance mechanisms through maturity stages in buyer-supplier relationships and as a consequence, its relational rents. The aim of this paper is to analyse how the use of governance mechanisms in buyer-supplier relationships in the SC are related to the maturity of relationships and the generation of relational rents. To achieve this goal, this paper carried out multiple case studies.

Findings

The results show that changes in the use of formal and informal governance mechanisms contribute to the generation of relational rents and relationship continuity. This paper identified that a reduction in power asymmetry by the buyer may allow for the greater use of informal governance mechanisms and greater relational rents. Moreover, the paper highlights that a relationship might advance or regress throughout the maturity stages, according to the commitment of the buyer to maintain the relationship with the supplier.

Research limitations/implications

The study has the limitation of having chosen polar case studies in the organic sector in Brazil to illustrate the theoretical discussion and propose a model to be tested via further research. This study considered institutional factors in the analysis that might not affect dyadic relationships in other sectors and countries.

Practical implications

As a managerial contribution, the results indicate that when the buyer uses both kinds of mechanisms complementarily and encourages the utilisation of informal mechanisms, relationships become more resilient to adverse events.

Social implications

The study also contributes towards valuing the role of organic farmers and encourages the government and business community to reflect on the challenges and opportunities in the sector.

Originality/value

Based on four propositions created by evaluating both the empirical data and previous literature, this paper proposes a buyer-supplier relationship maturity model rather than an overall SC maturity model. This paper also elaborated on the arguments of Dyer et al. (2018), proposing a causal explanation of how a relationship might advance or regress throughout the maturity stages, according to the commitment of the buyer to maintain the relationship with the supplier using governance mechanisms. This change in maturity stages, in turn, affects relational rents for the dyad.

Details

Supply Chain Management: An International Journal, vol. 27 no. 3
Type: Research Article
ISSN: 1359-8546

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Book part
Publication date: 4 December 2024

Jefferson Marlon Monticelli, Tatiane Pellin Cislaghi and Kettrin Farias Bem Maracajá

Our research aims to understand how coopetition can create barriers to tourism by focussing on the collective interests that seek to preserve the identity of a geographical…

Abstract

Our research aims to understand how coopetition can create barriers to tourism by focussing on the collective interests that seek to preserve the identity of a geographical indication (GI). We conducted a qualitative longitudinal study that analyses a Brazilian wine industry, specifically the Vale dos Vinhedos (a GI region in Southern Brazil), because it provides examples of leveraging coopetition to develop the area. The study was conducted over 10 years (2012–2022), collecting primary data from representatives of the Brazilian wine industry in 36 semi-structured interviews. Interviewees emphasised how the Vale dos Vinhedos vocation is founded on natural beauty and tranquillity, aiming to preserve aspects that value wine culture. The study found that wineries and formal institution agents established a coopetition strategy to stop uncontrolled expansion in real-estate development, blocking the entry of new ventures such as hotels and timeshares that could distort the region's character. Consequently, coopetition does not merely hinder the progression of tourism to real estate ventures; instead, it functions as an informal, and occasionally a formal, regulatory mechanism. While initially perceived as a drawback, upon examining the social, cultural, and economic advantages, this phenomenon emerges as a market control strategy that enhances the region.

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Book part
Publication date: 4 December 2024

Rui Augusto da Costa and Adriana Fumi Chim-Miki

This concluding chapter examines the footprint of coopetition within the tourism domain, drawing upon existing literature to present a comprehensive overview of its evolution to…

Abstract

This concluding chapter examines the footprint of coopetition within the tourism domain, drawing upon existing literature to present a comprehensive overview of its evolution to date. To achieve this, the authors conducted a literature review of 94 articles published on coopetition in tourism and hospitality, sourced from esteemed databases such as Scopus and Web of Science. Each article was meticulously categorised based on its thematic focus, geographical scope and the sample of respondents employed to elucidate the dynamics of coopetition. The findings underscore the concerted efforts of researchers to delineate the contours of coopetition within the tourism and hospitality sectors. Through diverse lenses and methodologies, these studies collectively contribute to the burgeoning discourse surrounding coopetition, illuminating its multifaceted implications and applications in different contexts. This chapter presents a systematic analysis that serves as a testament to the growing momentum behind the coopetition paradigm in tourism. It shows how researchers on coopetition are paving the road towards the coopetition paradigm in tourism and hospitality.

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Book part
Publication date: 4 December 2024

Free Access. Free Access

Abstract

Details

Value Proposition to Tourism Coopetition
Type: Book
ISBN: 978-1-83797-827-4

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