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Since a single environmental strategy is not sufficient to deal with the various institutional forces that firms are facing, this study proposes ambidextrous environmental strategy and aims to explore its drivers. Based on the awareness-motivation-capability (AMC) framework and resource orchestration theory, the authors investigate the configurational effects of perceived institutional force, green intellectual capital (GIC) and paradox cognition on achieving ambidextrous environmental strategy.

To explore these configurational effects, this study uses two-waved survey data from 317 Chinese manufacturing firms and the fuzzy set qualitative comparative analysis (fsQCA) method.

There are three equivalent configurational paths leading to ambidextrous environmental strategy. The findings suggest that firms with paradox cognition can better orchestrate GIC to achieve ambidextrous environmental strategy under different perceived institutional force. This study also finds three substitution effects between distinct conditions.

This study contributes to the existing literature by introducing the concept of ambidexterity into the field of environmental strategy and using the AMC framework to explore the configurational paths driving ambidextrous environmental strategy.

This study aims to investigate the impacts of service category (utilitarian vs hedonic) on chosen degree of uniqueness (CDOU) and consumers' willingness to pay more (WTPM), as well as the moderating roles of consumers' narcissism trait (high vs low) and processing mode (rational vs experiential) on the relationship between service category and CDOU.

This study conducts one online experiment-questionnaire study and one between-subject lab experiment to test the hypotheses.

This study finds that consumers are more likely to choose unique choices in hedonic service customization. Consumers' CDOU has a positive effect on their attitudes toward WTPM. In addition, consumers' processing mode moderates the relationship between service category and CDOU.

The findings provide new insights into better understanding the factors affecting the choice of service customization and have significant practical implications. First, consumers' different desire for uniqueness of different service should not be neglected when examining the values of service customization. Second, high-level CDOU is quite prevalent for hedonic (vs utilitarian) service customization, especially for consumers with experiential processing mode.

While previous studies state “need for uniqueness” as a key characteristic of product customization in general, we extend it to intangible service customization and connect it with consumers' WTPM. In addition, the moderating role of individual trait and decision-making processing mode is also checked. Thus, the findings refine the existing understanding of the relationship between uniqueness and service customization.

The purpose of this paper is to examine the joint influence of technological newness (TN) and market newness (MN) on the relationship between customer involvement (CI) and new product performance.

The authors employed hierarchical moderated regression analysis to test the hypothesized relationships using survey data collected from 214 Chinese manufacturing firms.

The authors found that the impact of CI on new product performance varies across the different configurations of TN and MN. Specifically, the performance effect of CI is most positive under low TN and high MN, while the performance effect is least positive under low TN and low MN.

This study enriches CI research by identifying different configurations of product innovativeness that augment or limit the value of CI.

Based on upper echelons theory and social contagion theory, we investigate how environmental leadership affects GIC via green human resource management (GHRM) and examine the moderating role of environmental climate.

We conduct hierarchical regression and use the bootstrap method to analyze the two-waved data from 317 Chinese manufacturers in order to verify the hypotheses.

The results indicate that GHRM mediates the impacts of environmental leadership on green human capital, structural capital and relational capital. In addition, environmental climate strengthens the positive impact of environmental leadership on GHRM.

Our study enriches the literature on GIC by uncovering the “black box” between environmental leadership and GIC, providing a logical framework opposite to mainstream GIC research, and expanding the boundary condition for GIC accumulation. This study provides more logical paths for enterprises and governments to increase the accumulation of GIC and promote green intellectual economy development.

Manufacturers are facing growing institutional pressures to enhance the manufacturers' sustainability. Establishing appropriate environmental strategy and implementing green supply chain integration (GSCI) are imperative initiatives for them. Nevertheless, prior research has predominantly examined the individual net impacts on sustainable performance. Drawing on the strategy-structure-environment (SSE) framework and configurational perspective, this study investigates the synergistic effects and multiple equivalent combinations of environmental strategy and GSCI under diverse institutional forces.

To empirically validate this relationship, the present study utilizes fuzzy-set qualitative comparative analysis (fsQCA) to analyze two-wave survey data collected from 317 manufacturers in China.

The findings indicate that individual dimension of environmental strategy and GSCI is not independently necessary. However, when combined, this results in seven equifinal configurations that lead to high sustainable performance. Combining all dimensions of environmental strategy and GSCI leads to the simultaneous achievement of high environmental, economic and social performance under perceived social pressure.

This study offers firms the flexibility to select from a range of pathways, allowing the firms to strategically filter and develop diverse combinations of environmental strategy and GSCI. These choices empower firms to enhance the firms' sustainable performance while navigating various institutional forces.

This study contributes to the existing literature by utilizing the SSE framework to investigate the configurational paths that influence sustainable performance. Additionally, this work introduces the fsQCA method to enhance the understanding of sustainable performance in the literature.

Drawing upon social capital theory, this research aims to explore the influence of three dimensions of green intellectual capital (GIC) (i.e. green human capital [GHC], green structural capital and green relational capital) on green supply chain integration (GSCI) (i.e. green supplier, internal and customer integration), and the mediating effect of supply chain transformational leadership (SCTL).

To verify the hypothesized relationships, the authors conduct hierarchical regression analysis and bootstrapping method with two-waved survey data collected from 317 Chinese manufacturing firms.

The findings suggest that both green structural and relational capital positively influence three dimensions of GSCI, while GHC only positively affects green internal and customer integration. In addition, SCTL mediates the impacts of green structural and relational capital on three dimensions of GSCI and mediates the impacts of GHC on green supplier and internal integration.

This research contributes to the GSCI literature and practice by deeming GIC as an intangible resource that can enhance GSCI and revealing the mediating role of SCTL.

This study aims to investigate how relationship conflict (RC) hinders green customer integration (GCI) and which strategy could be developed to alleviate the negative effect of RC.

The authors use a sample of 206 Chinese firms to examine hypothesized relationships drawing on social exchange theory and buyer-supplier relationship perspective. Methods including exploratory factor analysis and confirmatory factor analysis are used to assess reliability and validity. Hypotheses are tested using hierarchical regression analysis. Post hoc analysis is adopted to evaluate the robustness.

The results show that RC negatively relates to GCI. Normative commitment partially mediates the relationship between RC and GCI, while the mediating role of instrumental commitment is insignificant. In addition, coercive influence strategy positively moderates the RC-normative commitment and RC-GCI relationships.

While this study clarifies the mechanism of how RC impedes GCI and how to address RC in buyer-supplier relationships, it could be more meaningful to extend the current research and figure out how to address RC in different supply chain relationships. Besides, it will make sense to conduct longitudinal studies and explore the dynamic nature of RC in supply chain relationships.

In practice, firms find it challenging to achieve GCI owing to the ubiquitous existence of RC. The findings reveal that RC detriments GCI partially through normative commitment, and the use of coercive influence strategy mitigates the detriments of RC. Thus, the authors provide solutions for firms to address RC for achieving GCI.

RC is unavoidable in organizational interactions. Prior studies have not revealed the processes through which RC relates to GCI. The authors bridge the gap by exploring the mediating role of organizational commitment and the moderating role of influence strategy, which offers a better understanding of how RC is associated with GCI, and add knowledge of addressing RC for achieving GCI.

Based on resource dependence theory and transaction cost economics this study explores how green customer integration (GCI) affects financial performance via information sharing and opportunistic behavior, and the moderating effects of dependence and trust.

This study develops a theoretical model and tests it using data from two-waved survey data of 206 Chinese manufacturers. The hypotheses were tested using hierarchical linear regression analysis.

The results show that GCI has a significant and positive impact on information sharing, but its impact on opportunistic behavior is insignificant. Notably, information sharing has a significant and positive impact on financial performance, while opportunistic behavior has an insignificant impact on financial performance. In addition, dependence negatively moderates the impact of GCI on information sharing and positively moderates the impact of GCI on opportunistic behavior. Trust negatively moderates the impact of GCI on opportunistic behavior.

Although GCI has received widespread attention, how it affects a firm's performance remains unclear. Most previous studies have focused only on its bright side and ignored its dark side. This study highlights how GCI affects financial performance through information sharing and opportunistic behavior, and the moderating effects of dependence and trust. This enriches the understanding of how and under what conditions GCI affects a firm's performance.

Although the importance of green supplier integration (GSI) has been recognized, the knowledge of how it can be enhanced is still limited. Using insights from transaction cost and resource dependence theories, this paper aims to explore how to balance coercive and non-coercive powers to enhance GSI and the mediating role of relationship commitment and the moderating role of relationship closeness.

To validate the hypotheses, this study conducted hierarchical regression analysis and bootstrapping using the survey data collected from 206 Chinese manufacturers.

The results indicate that coercive power undermines normative commitment, while non-coercive power promotes normative and instrumental commitments. Both normative and instrumental commitments enhance GSI. Normative commitment mediates the impacts of coercive and non-coercive powers on GSI, while instrumental commitment only mediates the impact of non-coercive power on GSI. Moreover, supplier trust and dependence negatively moderate the positive link between instrumental commitment and GSI.

Executives should carefully balance coercive and non-coercive powers to encourage firms to maintain good relationships with suppliers and develop common environmental values under different mediating effects of normative and instrumental commitments. However, they should also be aware that high level of trust and dependence can affect the impacts of powers.

This study contributes to GSI literature by opening the “black box” between power and GSI and verifying its boundary conditions.

Despite the growing interest in enhancing mass customization capability (MCC), firms still have little knowledge of dealing with the superimposed challenges of increased market uncertainty and supply chain disruptions. Based on the dynamic capability view, this study focuses on the impacts of frequent sensing and reconfiguring processes on MCC and the mediating roles of proactive and reactive supply chain resilience (SCR).

We collected survey data from 277 manufacturing firms and conducted a structural equation model to test hypotheses.

The results reveal that although its direct effect on MCC is insignificant, sensing process improves MCC indirectly via reactive SCR. Our findings also show that reconfiguring process enhances MCC both directly and indirectly via reactive SCR.

This study provides theoretical and practical insights into how to combine dynamic capability and SCR to strengthen MCC.