The bright and dark sides of green customer integration (GCI): evidence from Chinese manufacturers
Business Process Management Journal
ISSN: 1463-7154
Article publication date: 10 June 2021
Issue publication date: 10 August 2021
Abstract
Purpose
Based on resource dependence theory and transaction cost economics this study explores how green customer integration (GCI) affects financial performance via information sharing and opportunistic behavior, and the moderating effects of dependence and trust.
Design/methodology/approach
This study develops a theoretical model and tests it using data from two-waved survey data of 206 Chinese manufacturers. The hypotheses were tested using hierarchical linear regression analysis.
Findings
The results show that GCI has a significant and positive impact on information sharing, but its impact on opportunistic behavior is insignificant. Notably, information sharing has a significant and positive impact on financial performance, while opportunistic behavior has an insignificant impact on financial performance. In addition, dependence negatively moderates the impact of GCI on information sharing and positively moderates the impact of GCI on opportunistic behavior. Trust negatively moderates the impact of GCI on opportunistic behavior.
Originality/value
Although GCI has received widespread attention, how it affects a firm's performance remains unclear. Most previous studies have focused only on its bright side and ignored its dark side. This study highlights how GCI affects financial performance through information sharing and opportunistic behavior, and the moderating effects of dependence and trust. This enriches the understanding of how and under what conditions GCI affects a firm's performance.
Keywords
Acknowledgements
This work was partially supported by National Key Research and Development Program of China (No. 2018YFB1702900), National Natural Science Foundation of China (No. 71702148), Taishan Scholar Project of Shandong Province (No. tsqn201909154), Science and Technology Program for Innovation of Shandong Universities (No. 2020RWG003), Social Science Planning Research Project in Shandong Province (No. 19CGLJ03) and Soft Science Research Project in Shaanxi Province (No. 2020KRM159).
Citation
Feng, T., Sheng, H. and Li, M. (2021), "The bright and dark sides of green customer integration (GCI): evidence from Chinese manufacturers", Business Process Management Journal, Vol. 27 No. 5, pp. 1610-1632. https://doi.org/10.1108/BPMJ-11-2020-0502
Publisher
:Emerald Publishing Limited
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