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Article
Publication date: 17 April 2009

T. Burger-Helmchen

130

Abstract

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Strategic Direction, vol. 25 no. 6
Type: Research Article
ISSN: 0258-0543

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Article
Publication date: 18 April 2017

Marine Hadengue, Nathalie de Marcellis-Warin and Thierry Warin

Interest in reverse innovation (RI) is increasing. According to the authors’ review, more than 350 reliable sources (scientific publications, academic books and working papers…

5286

Abstract

Purpose

Interest in reverse innovation (RI) is increasing. According to the authors’ review, more than 350 reliable sources (scientific publications, academic books and working papers) examine or at least discuss the concept. As RI gains popularity among academic authors, some discrepancies have started to appear. This wealth of publications could impact prior advancements related to understanding of the phenomenon. The purpose of this paper is to decrease fragmentation and focus on identifying and understanding RI.

Design/methodology/approach

A systematic review of RI was conducted. The review conformed to a rigorous set of core principles: it was systematic (organized according to a method designed to address the review questions), transparent (explicitly stated), reproducible and updatable, and synthesized (summarized the evidence relating to the review question).

Findings

This systematic review provides an improved theoretical and practical framework for the concept of RI. In terms of theory, the authors have demonstrated that the idea behind the concept is not entirely new. A consensus on the definition of RI is not reached in the literature, and descriptions in organizational theory contexts are sometimes misleading. The authors analyzed all the various definitions provided in the literature. From a practical point of view, the authors have explained the academic interest in RI in relation to organizational strategy, in particular the context in which strategies are adopted. The concept of RI has significant managerial implications, and the authors have proposed a conceptual framework to help managers understand and grasp the implications of RI. Finally, the authors have provided suggestions for future research on RI.

Originality/value

To the best of the authors’ knowledge, this is the first exhaustive literature review on RI.

Details

International Journal of Emerging Markets, vol. 12 no. 2
Type: Research Article
ISSN: 1746-8809

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Available. Open Access. Open Access
Article
Publication date: 7 March 2023

Hammad Bin Azam Hashmi, Ward Ooms, Cosmina L. Voinea and Marjolein C.J. Caniëls

This paper aims to elucidate the relationship between entrepreneurial orientation, reverse innovation and international performance of emerging economy multinational enterprises…

1935

Abstract

Purpose

This paper aims to elucidate the relationship between entrepreneurial orientation, reverse innovation and international performance of emerging economy multinational enterprises (EMNEs).

Design/methodology/approach

The authors analyze archival data of Chinese limited companies between 2010 and 2016, including 11,230 firm-year observations about 1708 firms. In order to test the study’s mediation hypotheses, the authors apply an ordinary least square (OLS) regression.

Findings

The authors find evidence that the entrepreneurial orientation of EMNEs has a positive effect on reverse innovations. Furthermore, the authors find positive effects of reverse innovation on the international performance of EMNEs. This pattern of results suggests that the relationship between entrepreneurial orientation and international performance is partially mediated by reverse innovation.

Practical implications

The study’s findings help managers in EMNEs to promote reverse innovation by building and using their entrepreneurial orientation. It also helps them to set out and gauge the chances of success of their internationalization strategies. The findings also hold relevance for firms in developed economies as well, as they may understand which emerging economy competitors stand to threaten their positions.

Originality/value

The strategic role of reverse innovations – i.e. clean slate, super value and technologically advanced products originating from emerging markets – has generated considerable research attention. It is clear that reverse innovations impact the international performance of EMNEs. Yet how entrepreneurial orientation influences international performance is still underexplored. Thus, the current study clarifies the mechanism by examining and testing the mediating role of reverse innovation among the entrepreneurial orientation–international performance link.

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International Journal of Emerging Markets, vol. 20 no. 13
Type: Research Article
ISSN: 1746-8809

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Article
Publication date: 25 June 2024

Ali Rehman and Tariq Umar

This research paper explores the transformative potential of Industry 5.0 for environmental, social and governance (ESG) factors within corporate settings. This study aims to…

442

Abstract

Purpose

This research paper explores the transformative potential of Industry 5.0 for environmental, social and governance (ESG) factors within corporate settings. This study aims to elucidate the role of Industry 5.0 and its related technologies in influencing ESG factors, explore potential risks linked to ESG and present strategies for mitigation through Industry 5.0.

Design/methodology/approach

This paper is the literature review that introduces Industry 5.0 as a pivotal factor in implementing and mitigating ESG and its related risks. It outlines Industry 5.0's characteristics, driven by advanced technologies.

Findings

Literature reviews suggest that Industry 5.0 has the potential to significantly influence ESG factors within corporate settings. It can promote sustainability, enhance working conditions and offer operational advantages.

Practical implications

The practical implications of this research paper are twofold. First, it provides valuable insights to policymakers, organizations and regulatory bodies, guiding them in adapting their frameworks to embrace Industry 5.0. This adaptation is essential for achieving ESG goals and facilitating sustainable development. Second, it highlights the critical role of Industry 5.0 in mitigating ESG-related risks, offering a robust structure for sustainable development.

Originality/value

This research paper contributes to the existing body of knowledge by highlighting the transformative potential of Industry 5.0 in the context of ESG. It offers a comprehensive exploration of the historical evolution of corporate governance, the integration of sustainability and the growing focus on ESG. It also highlights the originality and value of Industry 5.0 as a critical mitigating factor for ESG-related risks, presenting a holistic approach to sustainable corporate practices.

Details

Corporate Governance: The International Journal of Business in Society, vol. 25 no. 2
Type: Research Article
ISSN: 1472-0701

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Available. Content available

Abstract

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European Journal of Innovation Management, vol. 23 no. 2
Type: Research Article
ISSN: 1460-1060

Available. Content available
Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

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Article
Publication date: 4 October 2019

Ulrike Stefani, Francesco Schiavone, Blandine Laperche and Thierry Burger-Helmchen

The expectations surrounding innovation as the principal mean by which firms gain a sustainable advantage while simultaneously alleviating social problems are tremendous. However…

825

Abstract

Purpose

The expectations surrounding innovation as the principal mean by which firms gain a sustainable advantage while simultaneously alleviating social problems are tremendous. However, in the process of developing innovation, many small entrepreneurs, SMEs, as well as large firms struggle to access the necessary finances in order to further develop their innovative projects. The purpose of this paper is to underline some of the most recent tools and practices used to finance novelty.

Design/methodology/approach

This paper synthetizes some thoughts about the financing of novelty and proposes a research agenda based on trends highlighted in the recent literature.

Findings

This paper pinpoints recent advances in finance applied to the field of innovation. In particular, this paper highlights both promising developments as well as the need for more research in this area in order to untangle the links between creativity and financial support, the financing of innovation in developing countries, accounting and evaluation of ideas.

Social implications

The importance of developing innovation and easing access to resources has societal implications. The development of education around finance and entrepreneurship, as well as improving literacy of citizens in these fields could yield a more open view on innovation and financial supports in the future.

Originality/value

Financing novelty, evaluating projects and facing uncertainty are among the most difficult decisions investors take. This paper combines many dimensions of innovation and finance to construct an overview of current and future practices within both domains.

Details

European Journal of Innovation Management, vol. 23 no. 2
Type: Research Article
ISSN: 1460-1060

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Book part
Publication date: 30 July 2018

Sercan Şengün

This chapter analyses the marketing management practices for the video games industry in Turkey. To identify the extended value chains and define the critical success factors in…

Abstract

This chapter analyses the marketing management practices for the video games industry in Turkey. To identify the extended value chains and define the critical success factors in this local environment, we invited the members of OYUNDER – Game Developers, Designers and Publishers Association in Turkey – to participate in an online survey. The following three main research questions guided this survey: (1) How video game developer companies resolve marketing decisions, decide on their marketing mix and create marketing plans; (2) how they perceive the importance given to marketing in their industry and (3) how they measure and judge the success of their marketing activities. Results indicate that Turkish video game developers are predominantly male and young. They organise and work in small teams. They lack marketing planning as indicated by actualised versus expected revenues and marketing spendings. Only 23.7% of the participants report employing marketing-related staff and their opinions of marketing-related business partners – such as advertising and PR agencies – are negative due to these institutions’ perceived lack of industry experience. The developers mainly use social media channels and digital advertising for their marketing needs. Above-the-line advertising is the least used channel, with content, influencer and below-the-line marketing channels ranging in the middle. They report confidence in managing campaigns for social media, digital marketing and content marketing. However, they believe that they lack the skills to manage above-the-line and below-the-line marketing activities, reporting lack of capital and human resources as the main barriers. Although they believe that marketing can help them reach new customers, they are also afraid to take risks and admit to being conservative in marketing practices.

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

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Book part
Publication date: 19 July 2022

Shivani Inder

Purpose: The insurance business is confronted with coordination difficulties that necessitate a high level of mobility, flexibility, and the capacity to analyse heterogeneous…

Abstract

Purpose: The insurance business is confronted with coordination difficulties that necessitate a high level of mobility, flexibility, and the capacity to analyse heterogeneous, location-dependent data from different sources and qualities. Recent innovations in emerging technologies have given the insurance industry new organisational options. When coupled with data analytics, crowdsourcing in the insurance industry facilitates solving complex issues with the wisdom of crowds. The notion of incorporating crowdsourcing and big data into the mainstream activities of insurance management is developed in this article, as are the ramifications and gains of collective intelligence achieved by Crowdsourcing and the added value of crowdsourcing insurance activities.

Design/methodology/approach: This chapter is a conceptual work that builds on relevant literature.

Findings: This chapter analyses what insurance industry managers should consider when coordinating crowdsourced activities and how they may benefit from collective intelligence combined with data analytics in terms of efficient and real-time response management for the insurance industry. Furthermore, it is demonstrated how they may use crowdsourcing to exploit information and benefit from invoking additional resources and eliminating the institutional voids present in the industry.

Practical implications: Exemplary applications that take advantage of crowdsourcing and data analytics would help the insurance sector respond flexibly, efficiently, and effectively in real time.

Originality/value: This chapter offers new collaborative ways to enhance the decision-making of insurance industry managers. The relevance of overcoming institutional voids is expanded, and repercussions from the given framework are suggested using data analytics.

Details

Big Data: A Game Changer for Insurance Industry
Type: Book
ISBN: 978-1-80262-606-3

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Article
Publication date: 5 January 2010

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

762

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Entrepreneur is one of those words we bandy about all the time and most of us have been guilty of using it without too much consideration of what we actually mean by the term.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Social implications

The need for risk‐taking optimists' determination to succeed to be tempered with caution is clear when managing a large corporation, as indicated by the recent downturn in the financial sector.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Details

Strategic Direction, vol. 26 no. 1
Type: Research Article
ISSN: 0258-0543

Keywords

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