Gechinti Bede Onyeneke and Tomokazu Abe
This study aimed to illustrate the conditions under which cultural diversity enhances workgroup creativity. It does so by investigating the impact of ethnic diversity on workgroup…
Abstract
Purpose
This study aimed to illustrate the conditions under which cultural diversity enhances workgroup creativity. It does so by investigating the impact of ethnic diversity on workgroup creativity through the mediating mechanisms of cognitive diversity and information elaboration, while also exploring the role of inclusive leadership in this process.
Design/methodology/approach
Multi-source data was collected from a sample of 338 employees nested within 56 workgroups across three distinct organizations. Conditional process analysis was used to empirically test the proposed hypotheses.
Findings
The results show that ethnic diversity, a surface-level cultural attribute, contributed to diversity in deep-level cognitive resources, and that workgroups were able to capitalize on these variations in deep-level cognitive resources to enhance their creativity when they engaged in the elaboration of task-relevant information. Results also demonstrated that the effective management of workgroup processes through inclusive leadership helped materialize the performance-promoting effects of cultural diversity. Overall, the findings support the notion that cultural diversity is indeed beneficial to workgroups.
Originality/value
Prior research has typically examined cultural diversity in workgroups from the perspective of either surface-level or deep-level cultural attributes, leading to conflicting findings. Our study takes a multifaceted approach to cultural diversity and its influence on workgroup creativity, offering a more nuanced understanding. Additionally, by integrating the concept of inclusive leadership, a relatively new conceptualization of leadership specifically relevant to diverse workgroups, we clarified strategies for fostering positive workgroup performance.
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Jacob Lauring, Jan Selmer and Karsten Jonsen
We aim to explore whether demographic groups of varying status positions differ in terms of their perception of work group members’ openness to deep-level and surface-level…
Abstract
Purpose
We aim to explore whether demographic groups of varying status positions differ in terms of their perception of work group members’ openness to deep-level and surface-level diversity. We also explore the effect that task group conflict and relational group conflict have on perceptions of openness to diversity.
Design/Methodology/Approach
Quantitative analysis of responses from 489 academics in multicultural university departments is applied. A comparison is made of different demographic groups based on age, nationality, and seniority with regard to perceptions of work group members’ openness to diversity. Specifically, we focused on perceptions of the work group’s openness to value dissimilarity (deep-level) and openness to visible dissimilarity (surface-level).
Findings
We found that there are indeed differences between demographic groups with regard to perceptions of the work group’s openness to value dissimilarities. No significant differences could be found in relation to openness to visual dissimilarities for any of the demographic sub-samples. We also found that there were differential effects of contextual adverse circumstances in the form of relational group conflict and task group conflict on the perceptions of the two types of work group openness to diversity.
Practical Implications
The knowledge that different demographical groups perceive their peers’ openness to diversity differently is an important insight when decisions regarding diversity issues have to be taken.
Originality/Value
Few studies have focused on perceptions of diversity. This is an important omission because individuals often act upon their perceptions, rather than on objective reality.
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Lisseth Vasquez-Peñaloza, Maria Jesus Sánchez-Expósito and Laura Gomez-Ruiz
This study aims to explore the influence of management control on the performance of teams with surface levels of social diversity.
Abstract
Purpose
This study aims to explore the influence of management control on the performance of teams with surface levels of social diversity.
Design/methodology/approach
Under the categorization-elaboration model perspective, an integrative literature review was conducted. Selecting articles published in the Scopus and Web of Science databases until 2023 and with the terms about gender diversity, age diversity, racial diversity and team performance, obtaining 122 documents. Results were analyzed in a matrix under the criteria of social diversity as a principal variable and examined the effects on team performance. Subsequently, it is synthesized according to the social diversity dimension and then integrated into an analysis with conceptual perspectives from management control systems.
Findings
The main negative effects of surface-level social diversity on team performance arise from stereotypical perceptions and social biases about differences in gender, age and race, affecting team members’ interactions. This scenario is related to the causes of the need for management control in the absence of direction, motivation problems and personal limitations, so control systems associated with possible solutions to improve group performance are proposed.
Originality/value
To the authors’ knowledge, this work opens the discussion on the influence of management control on the performance of teams with social diversity. Demographic changes require new perspectives for team management, from management control providing a way to guide socially diverse team behaviors to desired team performance.
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Amelie Burgess, Dean Charles Hugh Wilkie and Rebecca Dolan
Despite increased emphasis on diversity marketing, much remains unknown about how brands should approach diversity. This paper aims to understand what constitutes a brand’s…
Abstract
Purpose
Despite increased emphasis on diversity marketing, much remains unknown about how brands should approach diversity. This paper aims to understand what constitutes a brand’s approach to diversity (BATD), establish a categorisation of such approaches, outline the effects on audience connectedness and establish a future research agenda.
Design/methodology/approach
This conceptual paper draws on critical theory and practical exemplars to present a conceptualisation of BATD.
Findings
Using two determinants, depth of diversity integration and order of entry, it is possible to categorise BATD into four types: transformative, adaptive, passive and performative. Early adoption and greater depth of diversity approaches (i.e. multidimensional to an intersectional representation of identities) provide optimal opportunities for evoking connectedness.
Research limitations/implications
The conceptual typological framework for BATD helps delineate how varying levels of diversity depth and order of entry influence audience connectedness. A detailed agenda for further research can guide ongoing diversity research.
Practical implications
Creating a typology reduces complexity and helps marketers recognise the differing components, manifestations and effects of their diversity approach. To increase connectedness and reduce audience scepticism, marketers must seek deeper-level diversity integrations and adopt approaches earlier.
Originality/value
This study offers a novel conceptualisation of BATD by defining it, distinguishing it from related research themes and moving beyond single diversity dimensions and marketing mix elements. Further, audience connectedness is positioned as a critical consequence as it can instigate desirable brand outcomes, benefit those identities represented and promote a more inclusive society.
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Quinetta M. Roberson and Ian O. Williamson
Purpose – The purpose of this chapter is to explore the effects of team composition on justice climate strength. Specifically, we adopt a social network approach to justice in…
Abstract
Purpose – The purpose of this chapter is to explore the effects of team composition on justice climate strength. Specifically, we adopt a social network approach to justice in teams to explore the social-psychological mechanisms underlying diversity effects.
Design/methodology/approach – Using data from 80 self-managed project teams, we consider the impact of surface-level and deep-level diversity in teams on member social network ties and subsequently dispersion in their perceptions of procedural and interpersonal justice.
Findings – The results showed that diversity in team members’ psychological attributes – specifically, preferences for individualism – were associated with variability in members’ attachment to the team. In contrast, team gender and racial diversity were not significantly related to member social network ties. The results also demonstrated a relationship between network tie diversity and both procedural and interpersonal justice climate strength, such that variability in members’ attachment to the team was related to variability in their justice perceptions.
Overall, these findings demonstrate that teams characterized by higher levels of deep-level diversity may experience greater variability in their social interactions, which amplify variability in members’ justice perceptions.
Implications – Practically, these findings suggest that potential performance advantages of informational diversity in teams may come at a cost, as such diversity may reduce the quality of members’ justice experiences. Theoretically, they provide insight into the nature of the relationship between diversity and justice, which is largely dependent on the social psychological processes evoked by diversity. They also highlight team social networks as a useful means for examining such processes and understanding the operation of justice in teams.
Raina M. Rutti, Marilyn M. Helms and Laura C. Rose
To expand the literature and enhance understanding of the mentoring process, this research proposes the social exchange theory (SET) as a framework for the exchanges that take…
Abstract
Purpose
To expand the literature and enhance understanding of the mentoring process, this research proposes the social exchange theory (SET) as a framework for the exchanges that take place between individuals in a mentoring relationship.
Design/methodology/approach
A detailed literature review for mentoring and Fiske's social exchange theory propositions, as well as work by Hofstede on power distance, gender, and diversity studies, provide a new approach to mentoring research.
Findings
The four relational structures (communal sharing, authority ranking, equality matching and market pricing) developed by Fiske and the effects of diversity are integrated with the existing mentoring literature to create a new model explaining the effects exchange type and diversity have on the perceived amount of support given and received during the maturation process of the mentoring relationship.
Research limitations/implications
This paper extends an under‐researched area of mentoring with discussion and suggests areas for future research. Specifically, the study focuses on operationalising and testing the proposed, expanded mentoring model in both qualitative and quantitative research for confirmation and further theory building.
Originality/value
By integrating mentoring and Fiske's social exchange theories to provide an alternative explanation for the mentoring process, this paper proposes a number of new possible relationships that will require quantitative, confirmatory research but should add significantly to this area of study. Propositions for further testing are provided as well as suggestions for operationalising and testing the model.
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Devi Yulia Rahmi and Nurul Indarti
This study aims to examine the role of knowledge sharing as a mediating variable on the effect of cognitive diversity on team innovation. Additionally, the study also tests the…
Abstract
Purpose
This study aims to examine the role of knowledge sharing as a mediating variable on the effect of cognitive diversity on team innovation. Additionally, the study also tests the role of a moderating variable team climate on the relationship between cognitive diversity and knowledge sharing.
Design/methodology/approach
The study used an explanatory approach to test the hypothesis. A survey with structured questionnaires was distributed to 39 creative teams between radio and television broadcasting institutions in the Province of Yogyakarta, Indonesia.
Findings
The current study shows cognitive diversity has a significant association with knowledge sharing, and knowledge sharing positively associated with team innovation. The findings of this study indicate that team climate moderates the relationship between cognitive diversity and knowledge sharing. Additionally, knowledge sharing is found not to be a significant mediation on the relationship between cognitive diversity and team innovation.
Research limitations/implications
The study promises to examine how diverse teams work particularly in the context of creative teams in radio and television broadcasting institutions. However, this study only focuses on relationships; it does not examine the processes underlying those relationships. This study implies for future research agenda focusing on the mechanism affecting the relationships. Additionally, examining the relationship model in the context of a less-creative team such as banking industry could also a call for future research.
Practical implications
The results of the study contribute to managerial implications which suggest that to enhance team innovation, a team leader must design a comfortable working climate that stimulates productive knowledge sharing.
Originality/value
The study provides a comprehensive understanding of knowledge sharing and team climate on the relationship between cognitive diversity and team innovation, which are missing in previous empirical studies. Then, the study is relevant because of inconclusive findings from past studies examining the relationship between cognitive diversity and team innovation.
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Jiaojiao Qu, Mingwei Liu, Shuming Zhao, Yixuan Zhao and Xia Cao
The function of cognitive diversity has not yet been studied to a sufficient degree. To address this gap, the current study aims to answer the questions of how and when team…
Abstract
Purpose
The function of cognitive diversity has not yet been studied to a sufficient degree. To address this gap, the current study aims to answer the questions of how and when team cognitive diversity fosters individual creativity by integrating the intellectual capital view and the inclusion literature.
Design/methodology/approach
With a paired and time-lagged sample consisting of 368 members and 46 leaders from Chinese high-tech organizations, a multilevel moderated mediation model was developed to test the hypothesized relationships using structural equation modeling.
Findings
Team cognitive diversity is positively related to individual creativity via team intellectual capital, but this positive indirect effect is obtained only when the inclusive team climate is high.
Research limitations/implications
Team intellectual capital serves as an alternative mechanism for translating team cognitive diversity into favorable outcomes, and an inclusive team climate plays a pivotal role in harvesting the benefits of team cognitive diversity. Future research could extend our study by adopting a multiwave longitudinal or experimental design, examining the possibility of curvilinearity, considering the changes in patterns over time, and conducting cross-cultural studies.
Practical implications
Managers should take the initiative to assemble a team featuring cognitive diversity when facing creative tasks, and should proactively cultivate an inclusive culture when leading such a team.
Originality/value
This study is among the first to consider the mediating role of team intellectual capital in the cross-level effect of team cognitive diversity on individual creativity and to examine the boundary role of an inclusive team climate with respect to this indirect effect.
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Karen T. Bowen and Christina Papadopoulou
This study aims to investigate how and when frontline employee (FLE) diversity influences brand equity in a luxury fashion brand setting.
Abstract
Purpose
This study aims to investigate how and when frontline employee (FLE) diversity influences brand equity in a luxury fashion brand setting.
Design/methodology/approach
Three experiments test the framework. The first experiment investigates the direct effect of FLE diversity on brand equity, the second explores the mediating mechanism (brand rebelliousness and brand coolness) and the third examines material values as the moderator of these effects.
Findings
Results show that FLE diversity increases luxury fashion brand equity. A serial mediation mechanism explains this effect: FLE diversity drives perceptions of brand rebelliousness, which in turn increases brand coolness and consequently brand equity. Finally, results show that, for consumers high in material values, the effect of brand rebelliousness on brand coolness is weaker.
Research limitations/implications
This paper identifies a blind spot in luxury management diversity practices: FLEs. Findings highlight an effective strategy for luxury brands to enhance their brand equity and contribute to a deeper understanding of a dynamic consumer environment.
Practical implications
Findings suggest that luxury fashion brands must urgently improve their diversity efforts, as consumers value FLE diversity and evaluate such brands more favourably. The findings are particularly relevant to brands aiming to target modern consumers, who place greater value on diversity and social responsibility.
Originality/value
This study bridges the gap between management and marketing studies on diversity, uncovering a previously overlooked link between FLE diversity and brand equity. Furthermore, this work acknowledges the importance of intersectionality and concurrently tests multiple dimensions of diversity on brand equity.
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When effectively synergized, uniqueness from employee diversity can be conducive to original ideas and solutions in the tourism services. The purpose of this study is to unfold…
Abstract
Purpose
When effectively synergized, uniqueness from employee diversity can be conducive to original ideas and solutions in the tourism services. The purpose of this study is to unfold how and when diversity-oriented human resource (HR) practices impact creativity among employees working in tour companies.
Design/methodology/approach
Participants in this research project comprised employees and their direct managers working in tour companies in Ho Chi Minh City, Vietnam.
Findings
The results provided evidence for the positive influence of diversity-oriented HR practices on employee creativity through the mediation channel of knowledge sharing. Diversity climate fortified the effects of diversity-oriented HR practices on knowledge sharing among employees. Besides, the findings lent support for the moderating role of group diversity regarding age, expertise, openness and extroversion in the current research model.
Originality/value
This study advances both diversity management and organizational research streams and marks the convergence between them.