Stephanie Alexandra Macht and Steve Ball
This paper seeks to address an underdeveloped aspect of entrepreneurship education (EE), which is still criticised for not explicitly linking educational practice with established…
Abstract
Purpose
This paper seeks to address an underdeveloped aspect of entrepreneurship education (EE), which is still criticised for not explicitly linking educational practice with established educational theory. As such, the purpose of this paper is to propose a novel educational framework – Authentic Alignment – that the authors evolved based on their own EE practice, as well as two major educational theories.
Design/methodology/approach
A review of a range of conceptual educational frameworks in EE revealed a gap in the current literature, referring to the fact that practice is not sufficiently linked to sound educational theory. The paper combines a range of educational theories – predominantly Constructive Alignment (CA) and Authenticity – to develop a novel conceptual framework, termed “Authentic Alignment”. The discussion of Authentic Alignment draws upon EE literature, as well as student feedback and the reflections and experiences of the practitioners and academics involved in delivering a higher education unit underpinned by Authentic Alignment.
Findings
It is argued that Authentic Alignment coherently and explicitly links educational practice to major established educational theories and as such presents a valuable approach to education through entrepreneurship as it aligns authentic approaches to instruction, learning and assessment that strike a balance between resembling and being relevant for real entrepreneurial activity.
Practical implications
The paper invites educators to draw upon Authentic Alignment for their own entrepreneurship units/programmes by customising the specific approaches to their own requirements, while retaining the underlying principle of constructively aligned authentic education.
Originality/value
By explicitly linking EE to CA and Authenticity, this paper introduces a novel educational framework that provides a valuable structure for education through entrepreneurship. The customisability of Authentic Alignment, however, suggests a wider applicability and is thus valuable also for education about and for entrepreneurship.
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Sue Ball, Steve Simpson, Diane Beavis and John Dyer
The move away from the provision of long‐stay beds by the NHS inevitably meant a change in function for wards for elderly patients with cognitive impairment to a more acute way of…
Abstract
The move away from the provision of long‐stay beds by the NHS inevitably meant a change in function for wards for elderly patients with cognitive impairment to a more acute way of working. Literature is scarce on the role or effectiveness of the new assessment wards that have replaced them and the factors affecting outcome and the duration of stay. Evidence suggests that those patients with higher dependency levels and behavioural problems stay in hospital longer, as do those awaiting a nursing home placement.This paper reports a prospective study of a consecutive group of 101 patients who died on or were discharged from an acute assessment ward for elderly patients with cognitive impairment. Clinical characteristics were recorded according to an in‐patient dementia care pathway, which included Mini‐MOUSEPAD, Crichton activities of daily living, Mini‐Mental State Examination and the Burvill physical health score evaluations. Outcome measures were duration of stay, destination on discharge or death on the ward.Most patients had cerebrovascular disease (48%) or Alzheimer's disease (32.9%), and their average Mini‐Mental State Examination score was 14.9. The mean duration of stay was 7.9 weeks. Self‐funding status and lack of behavioural and psychological complications were associated with a reduced duration of stay. 22.2% of patients were successfully rehabilitated to their own homes, but 20% died. Discharge home was most strongly predicted by having a spouse at home, and the need for nursing home rather than residential care was related to the severity of cognitive impairment. This study concludes that patients can expect to stay in hospital for 8 weeks but two areas of concern are highlighted. Firstly, the importance of the funding of community rehabilitation for patients with memory disorders and, secondly, the importance of a spouse at home to look after the patient.
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This paper aims to use Brown and Hackley's contribution to the Journal of Historical Research in Marketing as a springboard for further discussion. It seeks to argue that we can…
Abstract
Purpose
This paper aims to use Brown and Hackley's contribution to the Journal of Historical Research in Marketing as a springboard for further discussion. It seeks to argue that we can put aside their suggestion that they intend to “stress test the contention that Cowell is Barnum reborn”. This is not what they are trying to do at all. Their point is more elemental. They aim to provoke readers to think critically about the production of marketing histories and histories of marketing thought.
Design/methodology/approach
This paper adopts a viewpoint approach.
Findings
Given that Brown and Hackley arguably intend to encourage a response to their work and this is a response to their paper means they have been successful in their efforts. They have secured readers for their scholarship in an academic marketplace where many papers go unread, are never cited and whose only worldly “impact” is in terms of the carbon footprint they leave. This said, this paper takes Brown and Hackley seriously, engages with their ideas and offers a variety of ways we can think beyond their “thematic analysis”.
Originality/value
The paper situates Brown and Hackley's account within the wider sphere of marketing thought.
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Alice Y. Kolb and David A. Kolb
The purpose of this paper is to propose an experiential learning framework for understanding how play can potentially create a unique ludic learning space conducive to deep…
Abstract
Purpose
The purpose of this paper is to propose an experiential learning framework for understanding how play can potentially create a unique ludic learning space conducive to deep learning.
Design/methodology/approach
The framework is developed by integrating two perspectives. First, from multidisciplinary theories of play to uncover the underlying play principles that contribute to the emergence of the ludic learning space are drawn. Then the formation of a ludic learning space through a case study of a pick‐up softball league where for 15 years, a group of individuals diverse in age group, gender, level of education, and ethnic background have come together to play are examined.
Findings
The case study suggests that play in a ludic learning space can promote deep learning in the intellectual, physical, spiritual, and moral realms.
Originality/value
This paper uses the play literature to inform the experiential learning concept of the learning space.
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John Timmerman, Frank Morris and Al Lovvorn
Steve Holder had already worked with Matsapha College for ten years as the organization matured its macadamia orchard to the point of yielding sufficient proceeds to assist in the…
Abstract
Synopsis
Steve Holder had already worked with Matsapha College for ten years as the organization matured its macadamia orchard to the point of yielding sufficient proceeds to assist in the support of the colleges educational endeavors in Swaziland. Now Matsapha College was entertaining the possibility of launching a separate entity, Kumnandzi Macadamia Importers, to be a stateside distributor of both Matsapha's macadamia nuts and that of other growers in the region, with the prospect of producing additional revenue to help sponsor education. The Board of Matsapha College is interested in the idea of having the College prosper from added macadamia sales, but members have mixed opinions about the direction and form this growth should take. Before any major decisions are made, Steve learns that the organization should do some self-reflection and decide what Kumnandzi Macadamia Importers is all about before proceeding. Specifically, the Matsapha College Board of Directors needs to articulate its vision for the proposed new entity, as well as craft the entity's mission statement and value proposition.
Research methodology
The case was based upon extensive interviews with the President of the organization being described.
Relevant courses and levels
This case is targeted to both undergraduate and graduate students in Strategic Management, but may include Marketing Principles, Marketing Management, Strategic Marketing, and Entrepreneurship, especially if the course includes the task of building a business plan or marketing plan that incorporates vision and mission statements as well as a customer value proposition.
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Commodity racism, as conceived by Anne McClintock (1995), describes a novel cultural formation, binding difference, power, and consumption to one another, a creation at the…
Abstract
Commodity racism, as conceived by Anne McClintock (1995), describes a novel cultural formation, binding difference, power, and consumption to one another, a creation at the interface of imperialism and industrialism in the late 19th century that offered an emergent language to simultaneously make sense of difference, fashion identity, cultivate desire, and sell stuff. Importantly, as it remapped the world, placing peoples and cultures in ranked social locations, it also reconfigured gender, the body, and taste as it rerouted the flows between public and private spheres. At its core, as expressed quite clearly in the soap advertisements McClintock analyzes, commodity racism stated the (then) accepted facts of white supremacy, underscoring the propriety of imperial expansion and settling, in many ways, for consumers hailed through it the racial question of the day.