Stephan Winterhalter, Tobias Weiblen, Christoph H. Wecht and Oliver Gassmann
Despite the fact that business model innovation (BMI) has attracted intense attention from scholars and practitioners alike, practicable knowledge on the organizational…
Abstract
Purpose
Despite the fact that business model innovation (BMI) has attracted intense attention from scholars and practitioners alike, practicable knowledge on the organizational implementation of BMI efforts in large multinational corporations is rather rare. This paper aims to investigate how BMI is managed in the complex environment of the chemical industry based on a study at BASF SE, a leading global chemical company.
Design/methodology/approach
The empirical data draw from six case studies (i.e. six BMI projects) within BASF which were observed in the 2010-2014 timeframe.
Findings
There is not one uniform BMI process archetype. Three different types can be identified, whereby the degree of technology involvement and the maturity of this technology act as determining factors for the form of the process and its organizational implementation.
Originality/value
This paper profits from its unique empirical setting, which allows identifying practices for the organizational implementation of systematic BMI processes in large corporations. The guidelines derived are highly relevant for general managers and business development departments.
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Im Rahmen des 20. AIEST‐Kongresses 1970 in Den Haag war fast ausschliesslich von internationalen Kongressen die Rede. Sie stehen sicher zu Recht im Mittelpunkt des Interesses…
Abstract
Im Rahmen des 20. AIEST‐Kongresses 1970 in Den Haag war fast ausschliesslich von internationalen Kongressen die Rede. Sie stehen sicher zu Recht im Mittelpunkt des Interesses, sowohl aus wirtschaftlichen wie aus publizistischen und prestigemässigen Gründen. Jedoch meine ich, dass wir die kleineren, meist nationalen Kongresse nicht vernachlässigen dürfen. Gerade für Städte von der Grösse St. Gallens (zirka 80 000 Einwohner) haben nationale Veranstaltungen insofern grössere Bedeutung, als sie wesentlich zahlreicher sind als Anlässe mit internationaler Beteiligung.
Stephan Reinhold, Christian Laesser and Pietro Beritelli
This paper aims to provide a selective review of sectoral and academic developments that have led to the flow-based view of destination management and marketing and inspires…
Abstract
Purpose
This paper aims to provide a selective review of sectoral and academic developments that have led to the flow-based view of destination management and marketing and inspires future work.
Design/methodology/approach
A review of the relevant literature serves as a foundation for the discussion of the flow-based view of destination management and marketing. From the results of this review, future prospects for practice and research are derived.
Findings
Destination management and marketing has undergone many changes in the past and is subject for some major overhauls in the future.
Originality/value
The paper inspires in terms of rather asking questions for the future than finding answers from the past.
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Considers systems theory and cybernetics to be a solid basis for transdisciplinarity in management education and research. Introduces the “St Gallen Management Model” and…
Abstract
Considers systems theory and cybernetics to be a solid basis for transdisciplinarity in management education and research. Introduces the “St Gallen Management Model” and discusses models grounded in systemic thinking. Outlines recent developments and assesses their impact.
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Gopalakrishnan Narayanamurthy, Roger Moser, Yves Sutter and G. Shainesh
Indian healthcare system, especially in rural regions, faces several problems that prevent it from achieving universal and sustainable healthcare coverage. The purpose of this…
Abstract
Purpose
Indian healthcare system, especially in rural regions, faces several problems that prevent it from achieving universal and sustainable healthcare coverage. The purpose of this paper is to capture such problems through expert opinions and provide solution concepts that are derived from other similar scenarios.
Design/methodology/approach
Delphi study has been conducted with 38 experts from diverse areas related to the Indian healthcare sector. Nineteen theses were formulated based on the discussion with experts and were reconfirmed through intensive desktop research. Finally, theses were subjected to expert panel member’s evaluation.
Findings
The pool of arguments provided by the participating experts included 415 written statements explaining the (dis-)agreement with the theses. The experts achieved consensus in six theses with interquartile ranges smaller or equal to 20. The written arguments provided by experts were summarized into five different categories, namely interrelations/dependencies in healthcare, inequalities in healthcare, lack of proactive measures, importance of healthcare personnel and role of government in healthcare. Finally, a framework is proposed mapping the issues identified at different stages of the healthcare value chain. Problem-based cost allocation and hub-and-spoke model are discussed as potential solutions for the issues identified.
Research limitations/implications
Lack of empirical and statistical data on the effective cost arising from the present issues suggests future research to determine these expenses and therefore examine the feasibility of applying the problem-based cost allocation framework discussed in this study.
Practical implications
Results show that merely targeting the supply side of healthcare falls short of the mark, especially in a country, such as India, with large socio-economic differentials. Healthcare system, hence, should be viewed from a market perspective, taking both forces of supply and demand into consideration.
Originality/value
This study intends to allow for a comprehensive approach to identify the issues in Indian healthcare system by reviewing the existing key studies in literature and validating it through empirical inputs from experts in the domain. Based on the validation, a framework is proposed mapping the issues identified at different stages of the healthcare value chain.
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Stephan Reinhold, Pietro Beritelli and Rouven Grünig
The need and legitimacy of destination management organizations (DMOs) are increasingly questioned. Still, the tourism literature provides little advice on how DMOs change and…
Abstract
Purpose
The need and legitimacy of destination management organizations (DMOs) are increasingly questioned. Still, the tourism literature provides little advice on how DMOs change and finance their activities for the benefit of their destination-given contextual change. This conceptual article aims to contribute to filling this gap. The authors do so by proposing a typology of business models for destination management organizations.
Design/methodology/approach
With the help of typological reasoning, the authors develop a new framework of DMO business model ideal types. To this end, the authors draw on extant literature on business model typologies and identify key dimensions of DMO business models from the tourism literature.
Findings
The challenges DMOs face, as discussed in the tourism literature, relate to both ends of their business model: On the one end, the value creation side, the perceived value of the activities they traditionally pursue has been declining; on the other end, the value capture side, revenue streams are less plentiful or attached to more extensive demands. On the basis of two dimensions, configurational complexity and perceived control, the authors identify four distinct ideal types of DMO business models: the destination factory, destination service center, value orchestrator and value enabler.
Originality/value
The authors outline a “traditional” DMO business model that stands in contrast to existing DMO classifications and that relates DMO challenges to the business model concept. The typology provides an integrated description of how DMO business models may be positioned to create and capture value for the organization and the destination(s) it serves. The ideal types point to important interdependencies of specific business model design choices.
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Sven Henkel, Torsten Tomczak, Mark Heitmann and Andreas Herrmann
This study aims to show that brand success can be improved if the brand promise that is communicated through mass media campaigns is lived up to by each employee of a company. The…
Abstract
Purpose
This study aims to show that brand success can be improved if the brand promise that is communicated through mass media campaigns is lived up to by each employee of a company. The paper terms such brand consistent employee behaviour behavioural branding and identifies managerial instruments for its implementation and management.
Design/methodology/approach
The model in the paper explains the brand's contribution to company success by brand consistent employee behaviour, functional employee performance and brand congruent mass media communication. Brand consistent employee behaviour and functional employee performance in turn are modelled as determined by formal and informal management techniques as well as employee empowerment. The model is tested on a sample of 167 senior managers using partial least squares and finds empirical support. Furthermore, practical implications are provided based on additional top management focus groups.
Findings
The paper finds that behavioural branding determines the brand's contribution to company success. Further, the results show that informal management and employee empowerment have a far stronger impact on the brand consistency of employee behaviour than formal management instruments.
Practical implications
Managers should spend more time explaining and discussing targets of behavioural branding, and they should create an organisational environment that enables employees to find their own individual ways of articulating a brand to customers.
Originality/value
The framework in the paper integrates personal and non‐personal facets of interaction for a holistic explanation of brand performance. It provides a broader understanding of factors affecting the accruement of a customer's brand experience and enables researchers and practitioners to develop more consistent and promising brand management activities.
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Heiko Gebauer, Regine Krempl, Elgar Fleisch and Thomas Friedli
This paper aims to answer the following two research questions: “What antecedents are required for the innovation of product‐related services?” and “How do the antecedents differ…
Abstract
Purpose
This paper aims to answer the following two research questions: “What antecedents are required for the innovation of product‐related services?” and “How do the antecedents differ for product‐related services developed during the product development process or during the product usage?”
Design/methodology/approach
A multi‐case research design was employed.
Findings
Involvement of frontline employees, information sharing, multifunctional teams, funnel tools, information technology, internal organization, and training and education have a similar impact on the success of integrated and separated service innovations. Presence of service champion, autonomy of employees, market testing, and market research have a positive effect on separated, but a negative impact on integrated service innovations. The strategic focus, external contacts, availability of resources, and management support are positively associated with both innovation types, but their importance is essentially higher for separated than for integrated product‐related service innovations.
Research limitations/implications
The external validity (generalizability) of the antecedents could not be assessed accurately.
Practical implications
The explanation of antecedents forms a model that can guide managers who wish to develop product‐related services successfully.
Originality/value
The findings imply that managers contemplating a product‐related service innovation project have to consider the innovation type (integrated or separated) and reframe the antecedents accordingly.
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Simone Thomas, Maike Scherrer-Rathje, Maria Fischl and Thomas Friedli
To cope with the increasing challenges of globalisation, various manufacturing companies have established intra-company manufacturing networks. The purpose of this paper is to…
Abstract
Purpose
To cope with the increasing challenges of globalisation, various manufacturing companies have established intra-company manufacturing networks. The purpose of this paper is to link the strategic network targets (i.e. accessibility, thriftiness represented by economies of scale and economies of scope, mobility, and learning) with the capabilities and characteristics of the constituting sites of the manufacturing network and thus facilitate the identification of mismatches and the discussion of possible development paths for the network.
Design/methodology/approach
The authors derive a conceptual framework from the literature which is tested with a single case; a manufacturing network consisting of eight manufacturing sites. Case data were collected based on 24 interviews with operations managers at network level and a standardised online survey among the sites’ management teams.
Findings
Results indicate that manufacturing network and site levels need to be related when striving for a fit between manufacturing strategy, network strategy, and site capabilities and characteristics.
Research limitations/implications
Single case studies have only limited generalisability. Nevertheless, the case demonstrates the usefulness of several dimensions when analysing manufacturing networks on site and network level.
Originality/value
This paper represents the first attempt to link strategic targets of intra-company manufacturing networks with site capabilities and characteristics. Thereby, it provides a theoretical basis for future research on the relationship between strategic targets of manufacturing networks and their fulfilment. The developed manufacturing site portfolio, moreover, extends the site role typology discussion by a multi-dimensional perspective and represents a starting point for a multi-faceted discussion of site roles.