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Article
Publication date: 5 March 2018

Simon Manyiwa, Constantinos Vasilios Priporas and Xuan Lorna Wang

This study aims to examine the influence of perceived city brand image on emotional attachment to the city. The study also compares the effects of perceived brand image of the…

2245

Abstract

Purpose

This study aims to examine the influence of perceived city brand image on emotional attachment to the city. The study also compares the effects of perceived brand image of the city on the emotional attachment to the city across two groups: local residents and visitors.

Design/methodology/approach

A total of 207 usable questionnaires were collected from 107 residents of the city of Bratislava, Slovakia and 100 visitors to the city. Partial least square structural equation modeling (PLS-SEM) method was used for data analysis.

Findings

This study establishes that perceived city brand image significantly influences emotional attachment to the city. The study concludes that affective city image has a greater impact on emotional attachment to the city among the residents than visitors. By contrast, the influence of cognitive city image on emotional attachment to the city does not vary across the two categories of residents and visitors to the city.

Practical implications

City tourism marketers should focus on improving city brand images to enhance tourists’ emotional attachment to the city to promote repeat visits among visitors.

Originality/value

This study contributes to improving understanding of the impact of perceived city brand image on emotional attachment to the city across the two groups, residents and visitors, using social exchange theory (SET). Furthermore, the findings come from a relatively under-researched Central and Eastern European (CEE) region.

Details

Journal of Place Management and Development, vol. 11 no. 1
Type: Research Article
ISSN: 1753-8335

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Book part
Publication date: 1 January 2009

Thomas J. Reynolds and Joan M. Phillips

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-727-8

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Article
Publication date: 5 March 2018

Dominic Medway, Gareth Roberts and Chloe Steadman

507

Abstract

Details

Journal of Place Management and Development, vol. 11 no. 1
Type: Research Article
ISSN: 1753-8335

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Article
Publication date: 14 December 2021

James M. Wilkerson, Frank M. Sorokach and Marwan A. Wafa

The purpose of this paper is to explore the association between local entrepreneurs’ perception of the city’s decline and their place attachment (measured in terms of commitment…

150

Abstract

Purpose

The purpose of this paper is to explore the association between local entrepreneurs’ perception of the city’s decline and their place attachment (measured in terms of commitment to the declining city and sense of how the declining city compares to other cities).

Design/methodology/approach

The authors surveyed entrepreneurs in a relatively small sample (N = 105) from a declining city of about 78,000 residents in the USA.

Findings

The authors found significant inverse correlations and found that, after controlling for length of residency, the entrepreneur’s perception of the city’s decline predicted lower place attachment. The authors also tested a moderation hypothesis and observed that, whereas professional-service entrepreneurs with both stronger and weaker perceptions of the city’s decline showed similar place attachment, non-professional entrepreneurs showed significantly more variation, displaying both the highest place attachment when weak in perceptions of the city’s decline and the lowest place attachment when strong in perceptions of the city’s decline.

Research limitations/implications

The authors discuss implications for place attachment, place image and place branding research, as well as for the study of place context’s effects on entrepreneurship.

Practical implications

Results hold implications for place branding’s participative development and for reasons to expect some difficulty in place branding when the context is a declining city.

Originality/value

Relative to prior research in place management, the research features a neglected segment of the city’s population, business owners, to study place attachment. Relative to prior entrepreneurship research, the authors advance the study of context’s effects on entrepreneurship by extending it to the place context of declining cities, which are not usually featured in entrepreneurship studies.

Details

Journal of Place Management and Development, vol. 15 no. 4
Type: Research Article
ISSN: 1753-8335

Keywords

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Article
Publication date: 7 June 2019

Somia Kherbouche and Abdelkader Djedid

Focussing on the event “Tlemcen Capital of Islamic Culture 2011”, the purpose of this paper is to examine the changing perception of the city’s image, assess its durability and…

311

Abstract

Purpose

Focussing on the event “Tlemcen Capital of Islamic Culture 2011”, the purpose of this paper is to examine the changing perception of the city’s image, assess its durability and determine its relationship with the development of sustainable cultural tourism.

Design/methodology/approach

This research is tested by an empirical study that combines a qualitative and a quantitative approach. The qualitative study is based on semi-directive interviews, whereas quantitative study is based on statistics from the Wilaya Tourism Department.

Findings

The results of this study indicate first of all that the perception of the city’s image by the inhabitants is not static and that it follows the same process of evolution of the perception of the image by tourists but in relation to other factors such as awareness and age. The second result shows that the sustainability of the image must be verified both inside and outside to achieve sustainable cultural tourism.

Originality/value

This study is in line with previous research with another point of view on the city’s image and another case study which is the historical city of Tlemcen. It serves to examine the evolution of the perception of the city’s image produced by the event and to assess its sustainability.

Details

International Journal of Tourism Cities, vol. 5 no. 3
Type: Research Article
ISSN: 2056-5607

Keywords

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Article
Publication date: 10 August 2020

Yinghui Zhang, Euisoo Kim and Zunming Xing

Image congruence is one central metrics that significantly influences image transfer. Nevertheless, studies on impact of image congruence on consumers' attitudinal and behavioral…

1326

Abstract

Purpose

Image congruence is one central metrics that significantly influences image transfer. Nevertheless, studies on impact of image congruence on consumers' attitudinal and behavioral components in the context of sport tourism remain few. Therefore, this study aims to investigate the relationship among image congruence between sport event and host city, spectators' attitude toward the event and city and their intention to revisit and recommend the event and city. A mediating role of attitude in the relationship between image congruence and behavioral intention was also examined.

Design/methodology/approach

The study selected non-local spectators of the F1 Chinese Grand Prix and Shanghai ATP Masters 1000 as the participants. A total of 491 valid questionnaires were obtained from the survey of two events, including 222 from F1 Chinese Grand Prix and 269 from Shanghai ATP Masters 1000. Among respondents, 360 were Chinese spectators from other regions (73.3%) and 131 were international spectators (26.7%). The data were analyzed via descriptive statistics, correlations, factor analysis, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), hierarchical regression analysis and ANOVA.

Findings

The results showed that image congruence between sports event and host city had a positive impact on spectators' attitude toward and intention to recommend the city; but it had no significant impact on attitude toward event, intention to revisit and recommend the event and intention to revisit the city. Attitude toward event had a positive impact on intention to revisit and recommend the event, and attitude toward host city had a positive impact on intention to revisit and recommend the city. In addition, attitude toward host city fully mediated the relationship between image congruence and intention to recommend the city.

Originality/value

The current study provides a meaningful contribution to the existing literature by examining the impact of image congruence on spectators' attitudinal and behavioral components in the context of sport tourism.

Details

International Journal of Sports Marketing and Sponsorship, vol. 22 no. 1
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 16 March 2023

Kamila Sobol and Marilyn Giroux

A fear appeal is a communication tactic designed to scare people into adopting desired behaviors (e.g. wash hands to avoid contracting COVID-19). While it is generally…

769

Abstract

Purpose

A fear appeal is a communication tactic designed to scare people into adopting desired behaviors (e.g. wash hands to avoid contracting COVID-19). While it is generally acknowledged that fear appeals can be persuasive at motivating behavior, this paper aims to identify how to optimally identify how to optimally frame the focal threat to increase their effectiveness as well as to uncover additional underlying processes.

Design/methodology/approach

The authors conducted four experimental studies.

Findings

This research validates that exposure to fear appeals can strongly motivate behavior. However, this study shows that this effect is moderated by threat specificity. Specifically, this study demonstrates that people are more motivated to engage in behaviors that facilitate threat avoidance after exposure to a personally relevant threat that represents a nonspecific (e.g. aging appearance) rather than a specific outcome (e.g. wrinkles). This effect is mediated by perceptions of assimilation (versus contrast) to the focal threat. This study reliably shows the effect across three threat domains (i.e. aging appearance, weight gain, illness) and for different behaviors.

Originality/value

Theoretically speaking, this study contributes to the fear appeal literature by identifying a new type of message framing that has the potential to increase fear appeal’s persuasive power, and uncovering a distinct mechanism by which fear appeals impact behavior. Practically speaking, the findings confirm that fear appeals have the potential to help marketers mobilize consumer behavior, especially when the communication highlights a nonspecific rather than specific threat.

Details

Journal of Consumer Marketing, vol. 40 no. 4
Type: Research Article
ISSN: 0736-3761

Keywords

Available. Content available
6317

Abstract

Details

Journal of Product & Brand Management, vol. 30 no. 1
Type: Research Article
ISSN: 1061-0421

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