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A Review and Comparative Analysis of Laddering Research Methods

Thomas J. Reynolds ,

Joan M. Phillips

Review of Marketing Research

ISBN: 978-0-7656-2125-2, eISBN: 978-0-85724-727-8

Publication date: 1 January 2009

Citation

Reynolds, T.J. and Phillips, J.M. (2009), "A Review and Comparative Analysis of Laddering Research Methods", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 5), Emerald Group Publishing Limited, Leeds, pp. 130-174. https://doi.org/10.1108/S1548-6435(2008)0000005010

Publisher

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Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited