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The purpose of this case study is to explore enterprise creation and explore the entrepreneurship process, which necessitates entrepreneurial recognition and entrepreneurial orientation. The case also investigates how an entrepreneurial firm appreciates the importance of innovative practices for an organisational growth.

The case is based on primary research, secondary information, followed by testing the case several times and plugging case gaps. To authenticate information, multiple sources have been used in a time frame of over one year.

This case clearly demonstrates ability by an entrepreneur towards opportunity recognition, pro-activeness, engaging innovative skills and a capacity to undertake risks.

The findings are based on observations of one company and research carried through secondary sources, which may limit the theory creation.

The accomplishment of the firm is attributed in accepting opportunities and potentially utilising its strengths towards growth. The case reflects, how Ajay, the founder of a Start-up ‘Comfort and Shelter’, intrinsically motivated and with prior knowledge in the financial services sector, was able to translate opportunities effectively via his orientation skills. Besides this in his entrepreneurial journey, Ajay was able to scale the business by continuously orienting his start-up towards customer orientation.

It is imperative to understand social needs of individuals, hereby in this case need for affordable homes. An entrepreneur can be driven by social needs and create a profitable enterprise.

The case is original and reflects entrepreneurial journey of an individual as well as that of an enterprise.

The term corporate social responsibility (CSR) is not new as it has its root in the past, but now it becomes more complicated today. It has been observed that CSR is the building block of social capital and globalisation is the main factor which has forced the market and business to interact with the people either they are from their own place or from different part of the country. At the time of interaction, people interact with the differences of their cultures, beliefs and they have different hopes from the companies and its place in society. This reality of interaction with many differences provides us a direction to explore the cross-cultural variations and to know how it helps in creating the social responsibility policy by the government in different countries and its implementation by business people, employees and other stakeholders. This theoretical review is aimed to explore the role of institutionalisation theory for increasing the social capital and ensuring positive CSR practices in cross-cultural scenario.

The essence of responsibility in leadership can help to integrate course of action of policy makers and Corporate Social Responsibility (CSR). This will augment meaningfulness of the humanity in human in the present era of isolationism, when everyone is becoming the part of the race. However, the precise criterion of different contexts of behaviour for Corporate Social Performance (CSP) that the pioneers or leaders understood and demonstrate the accountability is uncertain. This ambiguity and multiple dimensions of responsible leadership (RL) present in the current literature are concurring. Gaps identified indicates that there should be a methodical research on the impact of such leadership on the societal and firm level of outcomes. By following interpretivism approach in research, this paper relies on the content analysis of speeches, welcome stories, biographies and recorded interviews of selected business leaders and entrepreneurs in India. This research study identifies four different dimensions of orientation that leaders practice while fulfilling their responsibility and envisioning CSR. The limitation of this study is that it tries to map the leader's orientation under a cultural spectrum, but its findings still provide major insights for the future perspective of research based on the RL matrix model. The outcome of this study will be useful for the leaders to recognise the dimensions of responsible leadership for creating value addition in their style and practices. The model identified envisages practical implications of the corporate social responsibility theory.

India is a country of socio-cultural diversity. Every society and culture existing in India is full of values, ethics and morality regarding good deeds. The exhaustive survey of corporate social responsibility (CSR) literatures from Indian philosophical perspectives observes many studies based on the socio-cultural and religious aspects. It has been observed all these philosophical views and concepts covering socio-cultural and religious backgrounds have received attention in the field of CSR. It is observed that almost all views have been fully explored in the context of CSR. Therefore this chapter tries to detect the drivers of CSR with all these philosophies prevalent in the culture of Indian society. This study utilises the hermeneutics, a qualitative research methodology which involves an in-depth study, critical analysis, thoughtful understanding and explanatory interpretation of the concepts of CSR originated from diversified Indian society and culture. In a nutshell, from these viewpoints and philosophies of different cultures, CSR is seen from an inside-out perspective.