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Article
Publication date: 13 July 2010

Yanfei Liu, Jiaxin Zhao, Ves Dimitrov, Amanda Irish, Chad Jones, Sean Kirk, Joseph Thomas and David Welter

Robots come in a variety of shapes and sizes, from manipulators in the industrial assembly line, to house cleaners, and to carebots of the elderly and sick. In recent years…

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Abstract

Purpose

Robots come in a variety of shapes and sizes, from manipulators in the industrial assembly line, to house cleaners, and to carebots of the elderly and sick. In recent years entertaining robots have been developed to engage adults and children into playing and learning. There are however no robots that have been specifically designed to entertain pets. The purpose of this paper is to present a prototype developed to engage pets into outdoor playing.

Design/methodology/approach

A prototype that can engage a dog or a cat into playing was designed, built, and tested by a group of senior students. The enclosure of the prototype has the shape of a round shell. Within this shell there is a sensor interfacing unit, which can interpret sounds generated by the animals, and a light and sound system designed to interact with the animals.

Findings

The testing results showed that the prototype was able to fulfill requirements for outdoor playing, such as being waterproof and able to travel through grass. Testing of the individual sensor interfacing circuits demonstrated the interactive capability. Dogs were chosen to be the subjects to be entertained. However, it is envisioned that a smaller version of this prototype can be suitable for cats.

Originality/value

This is the first prototype that explores ways to entertain pets when their human owners are absent or busy. The prototype developed is a good start for any intelligent robotic systems specifically designed to entertain pets.

Details

Journal of Engineering, Design and Technology, vol. 8 no. 2
Type: Research Article
ISSN: 1726-0531

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Article
Publication date: 13 July 2010

Theo C. Haupt

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Journal of Engineering, Design and Technology, vol. 8 no. 2
Type: Research Article
ISSN: 1726-0531

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Article
Publication date: 18 February 2022

Sean Sands, Colin L. Campbell, Kirk Plangger and Carla Ferraro

This paper aims to examine how consumers respond to social media influencers that are created through artificial intelligence (AI) and compares effects to traditional (human…

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Abstract

Purpose

This paper aims to examine how consumers respond to social media influencers that are created through artificial intelligence (AI) and compares effects to traditional (human) influencers.

Design/methodology/approach

Across two empirical studies, the authors examine the efficacy of AI social media influencers. With Study 1, the authors establish baseline effects for AI influencers and investigate how social-psychological distance impacts consumer perceptions. The authors also investigate the role of an influencer’s agency – being autonomous or externally managed – to test the boundaries of the results and determine the interactive effects between influencer type and influencer agency. Study 2 acts as an extension and validation of Study 1, whereby the authors provide generalisability and overlay the role of need for uniqueness as a moderated mediator.

Findings

The authors show that there are similarities and differences in the ways in which consumers view AI and human influencers. Importantly, the authors find no difference in terms of intention to follow or personalisation. This suggests that consumers are equally open to follow an AI or human influencer, and they perceive the level of personalisation provided by either influencer type as similar. Furthermore, while an AI influencer is generally perceived as having lower source trust, they are more likely to evoke word-of-mouth intentions. In understanding these effects, the authors show that social distance mediates the relationship between influencer type and the outcomes the authors investigate. Results also show that AI influencers can have a greater effect on consumers who have a high need for uniqueness. Finally, the authors find that a lack of influencer agency has a detrimental effect.

Research limitations/implications

The studies investigate consumers’ general response to AI influencers within the context of Instagram, however, future research might examine consumers’ response to posts promoting specific products across a variety of category contexts and within different social media platforms.

Practical implications

The authors find that in some ways, an AI influencer can be as effective as a human influencer. Indeed, the authors suggest that there may be a spill-over effect from consumer experiences with other AI recommendation systems, meaning that consumers are open to AI influencer recommendations. However, the authors find consistent evidence that AI influencers are trusted less than traditional influencers, hence the authors caution brands from rushing to replace human influencers with their AI counterparts.

Originality/value

This paper offers novel insight into the increasingly prominent phenomenon of the AI influencer. Specifically, it takes initial steps towards developing understanding as to how consumers respond to AI influencers and contrast these effects with human influencers.

Details

European Journal of Marketing, vol. 56 no. 6
Type: Research Article
ISSN: 0309-0566

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Book part
Publication date: 9 March 2021

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The Emerald Handbook of Blockchain for Business
Type: Book
ISBN: 978-1-83982-198-1

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Book part
Publication date: 9 March 2021

H. Kent Baker, Ehsan Nikbakht and Sean Stein Smith

Blockchain is an emerging technology that started in the cryptocurrency sphere with bitcoin but expanded to include numerous applications. This chapter provides an overview of the…

Abstract

Blockchain is an emerging technology that started in the cryptocurrency sphere with bitcoin but expanded to include numerous applications. This chapter provides an overview of the book. It begins by identifying the three main components of a blockchain. Next, it discusses the book's purpose, distinguishing features, and its intended audience. The chapter then outlines the book's structure, consisting of 22 chapters divided into four main parts. It offers a brief synopsis of each section and chapter. Finally, it ends with a summary and conclusions.

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The Emerald Handbook of Blockchain for Business
Type: Book
ISBN: 978-1-83982-198-1

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Book part
Publication date: 17 May 2021

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The Role of External Examining in Higher Education: Challenges and Best Practices
Type: Book
ISBN: 978-1-83982-174-5

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Book part
Publication date: 9 March 2021

Kirk Phillips

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Book part
Publication date: 22 August 2019

Séan Farren, Linda Clarke and Teresa O’doherty

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Teacher Preparation in Northern Ireland
Type: Book
ISBN: 978-1-78754-648-6

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Book part
Publication date: 8 December 2007

Patrick B. Patterson

Logging industry fatalities recently became a focus for policy change in British Columbia. Through re-analysis of ethnographic data collected in 2001–2002 this chapter aims to…

Abstract

Logging industry fatalities recently became a focus for policy change in British Columbia. Through re-analysis of ethnographic data collected in 2001–2002 this chapter aims to investigate logging contractors’ attitudes toward workplace danger and to comment on the likelihood of success of the proposed policy changes. The contractors attributed workplace danger to the forest environment and to human error, which shaped their behavior and their attitudes toward taking risks. The contractors accepted the risk of physical harm rather than face almost certain economic loss. The proposed policy changes do not address the conditions that promoted this acceptance.

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The Economics of Health and Wellness: Anthropological Perspectives
Type: Book
ISBN: 978-1-84950-490-4

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Teacher Preparation in Northern Ireland
Type: Book
ISBN: 978-1-78754-648-6

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