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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769110035054. When citing the article, please cite: Scott M. Smith, David S. Alcorn, (1991), “Cause marketing: a new direction in the marketing of corporate responsibility”, Journal of Consumer Marketing, Vol. 8 Iss: 3, pp .19 - 35.

Space tourism is currently experiencing significant attention because of its rapid and burgeoning development in the present era. This surge has resulted in an unprecedented growth in publications dedicated to unravelling the intricacies of space tourism. However, there is a conspicuous absence of a large-scale bibliometric analysis focusing on space tourism research from 1993 to 2022. Therefore, the aim of this study is to fill this research gap by examining and mapping the scholarly output published across the world in the spectrum of space tourism over the past 30 years (1993–2022).

A corpus of 7,438 publications pertaining to space tourism published from 1993 to 2022 was gathered from the Web of Science Core Collection. Accordingly, bibliometrix package in R and VOSviewer software were used to conduct a comprehensive bibliometric analysis.

The current study highlights a significant surge in publications related to space tourism, indicating a heightened scholarly interest and a significant paradigm shift in its exploration. Scott M. Smith, affiliated with National Aeronautics Space Administration Johnson Space Center, emerges as the most prolific author. Leading journals in disseminating space tourism research are Acta Astronautica and Aviation Space and Environmental Medicine. Keyword analysis revealed hotspots such as “space flight”, “simulated microgravity”, “weightlessness” and “stress”, while research gaps include “skylab”, “shuttle”, “cartilage”, “herpes virus” and “herniation”, offering potential avenues for exploration.

This study’s implications empower stakeholders with actionable insights and deepen the understanding of the evolving landscape of space tourism research, fostering an environment conducive to continuous exploration and innovation in this burgeoning field.

This study enriches the understanding of global space tourism research and offers valuable insights applicable to a diverse audience, including researchers, policymakers and industry stakeholders. The broad applicability of the study’s findings underscores its significance, serving as a guide for strategic decision-making and shaping research agendas in the dynamic realm of space tourism.

Reports on recent marketing strategies that simultaneously demonstrate a sense of social responsibility and satisfies shareholders′ demands for increased profits and market share, also known as cause marketing. Discusses the implementation of cause marketing through three forms of corporate sponsorship and examines consumer motivations and cause marketing strategies. Presents a study on consumer attitudes towards altruism and cause marketing segmentation with coupons. Provides managerial implications and recommendations for implementing strategies.

To classify internet users into holiday shopper and non‐shopper segments, and to profile the demographic, psychographic, and computer use characteristics of each segment.

Self‐report data come from a national US sample of online internet users. Segments are customer revealed using traditional cluster analysis. Lifestyle measures are reduced to higher order measures using factor analysis. Profiles are analyzed via descriptive statistics, graphs, and radar charts.

Six important segments are identified in the data. Three of the segments characterize customers who resist online shopping, even though they engage in other online activities. Security fears and technological incompetence typically inhibit these users from engaging in electronic exchange. Some internet users simply choose not to shop online. Three of the segments describe active e‐shoppers who are driven by a unique desire to socialize, minimize inconvenience, and maximize value.

Data come from self‐report questionnaires administered and collected electronically through the internet. Focus is placed on holiday gift buying. Since, holiday shopping is very important to e‐retailers, results are managerially interesting, but might not be indicative of other shopping periods.

To be successful, e‐retailers must understand those things that motivate and inhibit customer online shopping. Marketing activities targeted at reticent e‐shoppers should focus on benefits, guarantee safeguards and facilitate technical literacy. Service, value, and online ambiance should be carefully tailored to meet the desires and expectations of each customer type.

The study is a replication and extension of earlier online studies which are summarized in the reviewed literature.

The purpose of this paper is to examine the effect of topic sensitivity and the research design techniques of forced answering (FA) (i.e. cannot proceed if leave an answer blank) and response options (use of “prefer not to answer” (PNA) option) on respondent motives for participating in an internet-based survey.

Data were collected in a field experiment in Hong Kong using a 2×2×2 factorial design. Variables manipulated were topic sensitivity, use of FA, and response options. The dependent variables were eight specific motives which were obtained from responses to the survey participation inventory (SPI).

Topic sensitivity has a significant influence on seven of the eight motives. The use of FA does not appear to affect motives. In contrast, the use of the response option “PNA” has a significant effect on all motives except “obligation”. The SPI appears to be a viable measure to the use with Hong Kong online panellists, and perhaps with other Asian and non-Western cultures/countries as well.

The present study tested only two specific topics, each with a specific level of sensitivity. Further research should apply the SPI to topics of varying levels of sensitivity. The present study used a sample of panel members. Future research could examine motivation for survey participation for use with off-line samples.

There are differences in motivation for survey participation among panellists. The authors relate panellists' motivation to topic sensitivity and confirm that panellists who answered questions about a sensitive topic were less motivated to participate in every motivational aspect, except for incentives. The authors find that the survey design feature of FA is largely unrelated to panellists' motivation.

This is one of the few studies that show the impact of topic sensitivity, FA, and response options on motives for responding. It is the first use of the SPI in a non-Western culture/nation.

This paper aims to examine the devastating effects of the ongoing conflict in Gaza on its education system, a phenomenon termed “Educide”. The study documents the systematic destruction of educational infrastructure, including schools and universities, as well as the targeted killing of students and educators, which impedes current and future access to education. The paper argues that this deliberate dismantling of Gaza’s educational institutions aims to erase Palestinian culture, identity and resilience, thus hindering any prospects for SDG4. The authors emphasize the urgent need for international accountability and support to rebuild Gaza’s education sector, preserving its role in societal development, identity preservation and human rights.

This research paper uses a qualitative design, using data gathered through a comprehensive review of both grey and scholarly literature to assess the impact of the ongoing conflict on Gaza’s education system. By analyzing official reports, working papers and conference abstracts, the study compiles evidence of the systematic targeting and destruction of educational infrastructure in Gaza. This approach allows for an in-depth understanding of the conflict’s immediate and long-term effects on educational access, infrastructure and cultural preservation. The methodology underscores the critical implications of these findings and calls for urgent international intervention and accountability to protect education in conflict zones.

The paper’s findings reveal severe, systematic destruction of Gaza’s educational infrastructure, including schools and universities, with extensive loss of life among students and educators. The research shows that this “Educide” disrupts educational access for current and future generations, stifles intellectual growth and threatens the preservation of Palestinian identity and heritage. Evidence indicates that such deliberate targeting aims to destabilize Gaza’s social structure and hinder long-term development. The findings highlight the urgent need for international accountability to halt these acts, safeguard education as a fundamental right and rebuild Gaza’s education system to ensure resilience and continuity amid conflict.

The research faces several limitations, including reliance on secondary sources, such as gray literature and official reports, which may limit firsthand insights and real-time data accuracy. In addition, the ongoing nature of the conflict restricts access to updated information and complicates direct assessment of damage. The study’s qualitative approach may also limit the ability to quantify the full extent of destruction and long-term impacts on educational outcomes. Finally, the challenging political environment may affect the availability and reliability of certain sources, potentially leading to gaps in comprehensive data on Gaza’s educational infrastructure and human resource losses.

The practical implications of this paper underscore the urgent need for international intervention to protect Gaza’s education sector. Highlighting the concept of “Educide”, the study calls for policies to prevent the targeting of educational institutions in conflict zones and mechanisms to hold perpetrators accountable. It advocates for comprehensive support to rebuild Gaza’s educational infrastructure, ensuring students and educators can safely return to learning environments. This research also serves as a foundation for policymakers, NGOs and human rights organizations to implement sustainable educational recovery programs to preserve Palestinian identity, cultural heritage and long-term development amidst ongoing challenges.

The social implications of this paper are profound, as it highlights the erosion of Gaza’s educational foundations and its broader effects on Palestinian society. The systematic destruction of schools and universities disrupts education and impacts community resilience, cultural preservation and intergenerational knowledge transfer. This “Educide” undermines social cohesion by depriving young Palestinians of safe learning environments, vital support networks and prospects for socioeconomic stability. The study emphasizes the need for global support to restore these educational spaces, ensuring that education can continue to foster community strength, identity and hope within Gaza’s society amid conflict.

This paper is original in its focus on the concept of “Educide” in Gaza, a term describing the systematic targeting and destruction of educational infrastructure as a means of cultural and societal erasure. By framing the deliberate dismantling of Gaza’s education sector within a genocidal context, the paper offers a novel perspective on the intersection of conflict, education and cultural preservation. It contributes uniquely to academic and policy discourse by combining documented evidence with a call for international accountability, emphasizing the critical role of education as both a human right and a foundation for resilient societies in conflict zones.