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A Review of Prior Classifications of Purchase Behavior and a Proposal for a New Typology

Hans Baumgartner

Review of Marketing Research

ISBN: 978-0-7656-2127-6, eISBN: 978-0-85724-728-5

Publication date: 1 January 2010

Citation

Baumgartner, H. (2010), "A Review of Prior Classifications of Purchase Behavior and a Proposal for a New Typology", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. 3-36. https://doi.org/10.1108/S1548-6435(2009)0000006005

Publisher

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Emerald Group Publishing Limited

Copyright © 2010, Emerald Group Publishing Limited