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The purpose of this paper is twofold: first, to find out the adoption level of multivendor ATM technology among customers and second, to develop and validate a model to explain the multivendor ATM usage in India.

First, a conceptual model on adoption of multivendor ATM technology was developed by referring relevant literature. Scale items for each construct of the model were culled from relevant literature sources. A pilot survey was conducted to validate the constructs. The survey was conducted online using Surveymonkey that garnered response from 136 respondents. The pilot survey data were analyzed to find the reliability and validity of the scales, based on which few items were dropped to improve the construct’s validity. The revised instrument was used to conduct the final survey, which was closed after collection of 543 responses. On screening for completeness, and normality test, 372 responses were retained for data analysis.

The major findings from analysis of the screened 372 responses were: awareness emerged as a significant factor influencing usage behavior and other perceptual factors; perception of personalized features influenced the attitude as well as usage behavior of the customers; personal control dimensions such as outcome desirability and controllability influenced both perceptual variables and usage behavior; and no relationship was found among attitude, intention and usage behavior, which contradicted findings of some studies in this area, thus creating the ground to understand multivendor ATM usage behavior. The findings have been discussed further.

The findings of the study can be useful for banks and suppliers in understanding the adoption of their ATM technology by their customers that would help them initiate activities to enhance the adoption of the technology and increase their customer base. The findings will also encourage suppliers and banks to add more personalized features in this technology.

Multivendor technology is at its nascent stage in India and this study is the first of its kind. The model developed here is an extension of technology acceptance model (TAM) with the introduction of some new variables such as perception of personalized features and personal control. This study also reveals that some of the hypotheses of original TAM model may not fit in the context of the technology where usage behavior is habitual and lifestyle oriented.

The present paper is an attempt to understand the various concepts related to financial literacy. For the development of this paper, secondary data have been considered by visiting various sources of information. The reviews are made on four parameters, which include social exclusion among tribes, government initiatives for tribal development, socio-economic condition of tribes and impact of financial literacy on the lives of tribes. The purpose of this paper is to identify the variables and to undertake an empirical research on this topic. It is found that excluded from income-generating activities, formal education, political system are not getting adequate exposure for maintaining the standard of living. Mostly, the changing economic scenario of consumers, discrimination of wage and employment, lack of capital and financial literacy leads to the mismanagement of money. The financial products are the various causes of financial exclusion and need to be addressed through adequate financial literacy. Moreover, the study attempts to understand the various reasons of financial exclusion and to comprehend the empirical research on the topic as well.

The present paper is based on the secondary data. In this regard, various sources of information have been visited to collect the data.

The study finds that owing to exclusion from income-generating activities, lack of formal education, absence of patronage political in adequate means for maintaining an acceptable standard of living, caste discriminations, poverty and migration, exploitation in the hands of money lenders, marginal increase in income, absence of infrastructure, unemployment, lack of financial literacy and its resultant mismanagement of money among the tribal community has pushed them to the utter stage of poverty universally.

The paper can help administrators and the policymakers of different regions across the world to take appropriate measures to focus on educating the people on different financial products and to increase the accessibility. Moreover, the paper can help research scholars to build platform of their research banking upon the data presented in this study.

This study aims to identify the relationships between the electronic word of mouth (eWOM), brand image (Brand) and online purchase intention (INT) of young customers during the coronavirus disease 2019 (COVID-19) pandemic period.

The covariance-based SEM and the multi-group invariance analysis (MGA) were applied to investigate the proposed model with the data collected via an online survey during the fourth wave of COVID-19 in Vietnam.

The results showed that eWOM quantity (eQuan) has a significant positive effect on eWOM credibility (eC) in the context of the COVID-19 pandemic. Furthermore, whereas Brand positively partially mediates the relationship between eQuan and INT, this construct plays a positively fully mediating role in the relationship between eC and INT. Finally, the results indicated that there is no significant difference in the invariance indicators related to the gender of respondents.

This study has some contributions not only to the theoretical framework for understanding the online purchase behaviour of young customers in the pandemic context, but also to the practical implications of how to use different dimensions of eWOM accordingly to enhance a company's brand image in the online business environment.

This study identified the determinants of improved rice variety adoption and measured their impact on farm productivity and the income of smallholder farmers in Indonesia.

We used a multistage sampling procedure and data from household surveys in four districts in the Banten region of Indonesia. An endogenous switching regression (ESR) model was used to estimate the impact of adoption, and the propensity score matching (PSM) non-parametric method tested the strength of the ESR findings.

The farm productivity of adoption increased by 11.45% and the income of smallholder farmers increased by 12.10% when compared to that of traditional methods.

The positive and significant effects of improved rice variety adoption indicated that research programs that develop improved rice varieties can optimize the productivity and income of smallholder farmers.

Adopting improved rice varieties increases the productivity and income of smallholder farmers, and the level of education, rice farming experience, access to extension workers, off-farm work, and mobile phone ownership have positive and significant effects on the adoption of improved rice varieties.

Conventionally, consumers perceive luxury products as a means of displaying their wealth and prosperity. Consumption of luxury products has usually been considered the prerogative of the Western world. Although there are a number of studies capturing the pre-purchase and purchase behaviour of consumers, there is a dearth of quality studies that have been conducted in this field to understand the post-purchase behaviour of consumers towards luxury brands, especially in the context of young shoppers in an emerging market context. Studying the post-purchase behaviour of shoppers is important to understand their experience with the brand. A negative experience could lead to a post-purchase dissonance, which in turn could lead to an unbalanced or distorted attitude towards the brand and other marketing stimuli. Keeping this in consideration, the purpose of this study is to explore the experiences and attitudes of young shoppers in India towards luxury consumption.

The study captured responses from young shoppers of Chandigarh and its satellite cities located in the relatively prosperous northwest region of India. The data were collected from 200 participants through a structured questionnaire that was based on an adapted “Attitude towards the concept of luxury” scale by Dubois and Laurent (1994) and “Brand Experience” Scale by Brakus et al. (2009). The structural equation modeling technique was applied to test the proposed model.

The empirical results indicate that sensory, intellectual, behavioural and affective experience play a significant role in building the attitude of consumers towards luxury brands.

The study selected university students from Chandigarh (India) Tricity region as target respondents, which may limit the generalisability of the results to other target respondents in different regions of India or other countries.

The study is useful for researchers, academicians, marketers and retailers of luxury brands, as it gives fresh insights into understanding the consumer behaviour of a young segment towards the consumption of luxury brands in the post-purchase scenario, especially in the context of an emerging market.

The uniqueness of the study lies in the fact that it examines the post-purchase behaviour of a segment consisting of young, educated and aspirational individuals in one of the world’s fastest-growing major economies.

The purpose of this paper is to examine the effects of social media-based brand community (SMBBC) markers on customer-based brand equity (CBBE). Moreover, this research evaluates the mediating effect of brand community commitment and the moderating effect of customer gender.

This research collected data from a questionnaire survey with participants who are members of the Xiaomi Community in Vietnam on Facebook (XCVF). Finally, 512 valid and usable questionnaires were tested by applying the structural equation modeling approach.

On the basis of social identity theory, results showed that three components of brand community markers significantly affect two aspects of CBBE. Moreover, brand community commitment plays a mediating role in the relationship of shared consciousness, ritual and traditions, and CBBE. In addition, the influence of SMBBC on CBBE is stronger for women than for men.

The sample selected is limited to only members of XCVF, so the results may have an inadequate view in comparison with other brand communities. This research can eliminate other important variables that can contribute to this relationship.

This research is among the first studies that have focused on the importance of SMBBC markers on CBBE, the mediating role of brand community commitment and the moderating effect of customer gender.

This study aims to embark on a bibliometric journey through the International Journal of Retail & Distribution Management (IJR&DM) to delve into its rich repository of applied retailing research.

626 publications in IJR&DM between 2015 and 2023 have been retrieved from Scopus for performance analysis of the journal’s publication (productivity) and citation (impact) trends as well as a science mapping of the journal’s collaborators (contributors) and major themes (contributions).

The performance analysis highlights the growth in the productivity and impact of IJR&DM alongside its most cited publications, most prolific contributors, most relied-on journals, as well as the authors, institutions, countries, and journals that the journal has impacted the most. The co-authorship analysis reveals the collaboration (i.e., international with a high concentration in Europe and North America along with an emerging presence in Asia) of IJR&DM. Keyword co-occurrence analysis and bibliographic coupling reveal eight themes. Our exploration revealed close interconnections among various domains including retailing and adaptive strategies, channel strategies, customer experience, market innovations, operations management, relationship marketing, shopping motivation, and sustainability.

Although this study delivers a state-of-the-art overview of the retail industry through the scientific contributions from IJR&DM, it remains limited to the insights from a single authoritative source of knowledge on retailing.

No review, to date, has been conducted for IJR&DM. This study provides the inaugural retrospective of the scientific contributions of IJR&DM, outlining publication and citation trends alongside the intellectual structure of its body of knowledge on retailing. Theoretically, this retrospective is pivotal in charting the intellectual growth and thematic nuances inherent in retail research. Practically, this study serves as a guide for practitioners, enabling them to make strategically informed decisions and craft forward-looking strategies in sync with current realities.

Drawing upon the social network theory (SNT), the aim of this study is to examine the impact of value co-creation (VCC) on retailer loyalty (RL) and omni-channel shopping frequency (OCF) from the consumer perspective.

Grounded on SNT, the research focuses on VCC in omni-channel retailing. A paper-based questionnaire was used to examine the role of VCC on OCF and RL, and hypotheses were tested using structural equation modeling (SEM).

The findings supported the impact of VCC on RL, and in turn, the impact of RL on OCF. However, the results of the analysis reveal that RL has no mediator role between VCC and OCF.

The study shows the increasing role of VCC on RL, and the important role of RL on OCF. The findings reveal that RL has a significant role for VCC and OCF separately but does not have a mediator role between VCC and OCF. Moreover, the study extends the knowledge on VCC in omni-channel retailing.

The new research model, which was hypothesized from SNT, was validated. In the omni-channel retailing context, the study revealed the consumer perspective on VCC, and also the linkages between VCC, RL and OCF.

The purpose of this research is to investigate the millennial consumers’ purchasing behavior of fashion clothing brands in the spectrum of brand awareness, brand schematicity with brand consciousness and brand nationality. This study mainly considered the millennial consumers as they are the most dynamic and discerning segment when choosing a distinct fashion brand.

The study uses a well-structured questionnaire developed and distributed to 266 millennial respondents using shoping malls and university campus intercept methods. Data were analyzed by applying the structural equation modeling.

The results show that brand awareness has a mediating effect on the millennials’ purchasing behavior toward fashion clothing brands. The study also confirms the active moderation role of brand schematicity on the purchasing behavior toward fashion clothing brands.

Based on these findings, the fashion clothing retailers should aim to maximize their sales from the millennial segments by enhancing brand awareness. The schematic consumers are more engaged in the numbers of quality hints to make their choice on the fashion clothing brands. Therefore, the practitioners must consider such information, and that should be available in the fashion clothing retail outlets.

The study contributes to the existing literature of the millennials’ purchasing behavior toward the fashion clothing brands. Moreover, research on this segment related to brand awareness and brand schematicity is insufficient, and the current study may add significant value.

The paper’s main goal is to examine the relationship between the video marketing of financial technologies (Fintechs) and their vulnerable website customers’ brand engagement in the ongoing coronavirus disease 2019 (COVID-19) crisis.

To extract the required outcomes, the authors gathered data from the five biggest Fintech websites and YouTube channels, performed multiple linear regression models and developed a hybrid (agent-based and dynamic) model to assess the performance connection between their video marketing analytics and vulnerable website customers’ brand engagement.

It has been found that video marketing analytics of Fintechs’ YouTube channels are a decisive factor in impacting their vulnerable website customers’ brand engagement and awareness.

By enhancing video marketing analytics of their YouTube channels, Fintechs can achieve greater levels of vulnerable website customers’ engagement and awareness. Higher levels of vulnerable customers’ brand engagement and awareness tend to decrease their vulnerability by enhancing their financial knowledge and confidence.

Fintechs should aim to increase the number of total videos on their YouTube channels and provide videos that promote their customers’ knowledge of their services to increase their brand engagement and awareness, thus reducing their vulnerability. Moreover, Fintechs should be aware not to over-post videos because they will be in an unfavorable position against their competitors.

This research offers valuable insights regarding the importance of video marketing strategies for Fintechs in promoting their vulnerable website customers’ brand awareness during crisis periods.