Sari Lenggogeni, Ann Suwaree Ashton and Noel Scott
This study aims to extend the use of psychology in the field of tourism crisis and disaster management using coping theory. It examines how resident emotions change in the…
Abstract
Purpose
This study aims to extend the use of psychology in the field of tourism crisis and disaster management using coping theory. It examines how resident emotions change in the extended prodromal stage of the COVID-19 pandemic and how residents used humour to cope with stress from not being able to travel.
Design/methodology/approach
Early COVID-19 (March–April 2020) was characterised by negative media reports, lockdowns and travel restrictions but for Indonesia, no direct effects in terms of loss of life. This unusual context has led to phenomena not previously studied – humour as a coping strategy. This research consists of two studies: Study 1 used thematic analysis of interviews before and during the early lockdown period with a panel of 245 quarantined residents who had travelled in the prior two years. Study 2 followed up using a #hasthtag analysis of travel-related videos content posted on Instagram and TikTok.
Findings
The COVID-19 global pandemic is an unusual crisis which has resulted in high levels of stress and uncertainty. This study identified the unusual characteristics of the COVID-19 crises and changes of quarantined resident’s emotions during the pre-event and prodromal stages. In addition, this study found the use of humour as a coping mechanism during the lockdown period and the use of social media as the vehicle for humour.
Research limitations/implications
These findings may be generalisable only to a crises and disasters with an extended prodromal stage. Interestingly, climate change has some similar characteristics where warning signs are available, but the personal implications have not yet become apparent.
Practical implications
The emotions associated with crisis are dynamic and crisis managers may tailor communication to help deal with stress.
Social implications
This research provides an insight into how humorous content can be used to reduce negative emotions in the early stage of a stressful event associated with travel restrictions. This study may be suitable for use in integrated marketing communication in post-recovery messaging for the tourism industry and destination management organisation in the digital platform.
Originality/value
To the best of the authors’ knowledge, this study is the first to demonstrate “dark humour” during the early stages of COVID-19 and also the use of coping strategies to explain how humour can reduce stress.
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Maya Damayanti, Mohd Alif Mohd Puzi, Sari Lenggogeni and Hairul Nizam Ismail
Most industry players in the tourism sector are small-scale businesses that are prone to failure, especially within five years of establishment. Coopetition can be an innovative…
Abstract
Most industry players in the tourism sector are small-scale businesses that are prone to failure, especially within five years of establishment. Coopetition can be an innovative alternative strategy that enables small-scale business owners to compete and cooperate in a destination. The qualitative method comprises interviewing business owners and adopting the institutional analysis and development framework for small-scale accommodation in Indonesia and Malaysia. Findings highlight those geographical settings, values and norms as the main contributions of human practices shaping the culture. Moreover, the collectivist attitude provides more opportunities for coopetition, as unity is the main priority of society. The case in Indonesia reveals that local institutions regulate the behaviour, whereas the case in Malaysia shows family kinship in business activities. In general, coopetitive behaviour starts from product marketing to the customer service stage by competing personally but sharing resources if the demand is higher than capability. Accommodation owners can gain guests individually, and if during service, the number of customers exceeds the capacity of the accommodation, the owner will share the guests with other accommodation owners. The symbiosis relationship is where a win-win situation is preferable to ensure that a tourism destination can cater to more demand with limited resources. Although both cases practice coopetition based on the suitability of the cultural and local rules, the interpretation and approach differ.
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Rui Augusto da Costa and Adriana Fumi Chim-Miki
This concluding chapter examines the footprint of coopetition within the tourism domain, drawing upon existing literature to present a comprehensive overview of its evolution to…
Abstract
This concluding chapter examines the footprint of coopetition within the tourism domain, drawing upon existing literature to present a comprehensive overview of its evolution to date. To achieve this, the authors conducted a literature review of 94 articles published on coopetition in tourism and hospitality, sourced from esteemed databases such as Scopus and Web of Science. Each article was meticulously categorised based on its thematic focus, geographical scope and the sample of respondents employed to elucidate the dynamics of coopetition. The findings underscore the concerted efforts of researchers to delineate the contours of coopetition within the tourism and hospitality sectors. Through diverse lenses and methodologies, these studies collectively contribute to the burgeoning discourse surrounding coopetition, illuminating its multifaceted implications and applications in different contexts. This chapter presents a systematic analysis that serves as a testament to the growing momentum behind the coopetition paradigm in tourism. It shows how researchers on coopetition are paving the road towards the coopetition paradigm in tourism and hospitality.